Manager, Strategic Partnerships Marketing

📌 Core Information 🔹 Job Title: Manager, Strategic Partnerships Marketing 🔹 Company: goop 🔹 Location: Santa Monica, CA (Corp HQ) 🔹 Job Type: Hybrid (Tuesdays & Thursdays on-site) 🔹 Category: Marketing & Advertising 🔹 Date Posted: April 9, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing innovative marketing initiatives that drive revenue from brand partners - Collaborating with sales, marketing, and cross-functional teams to create high-impact programs - Managing multiple projects simultaneously while meeting tight deadlines in a fast-paced environment - Engaging with senior leadership to contribute insight, ideas, and strategy - Conducting in-depth market research to uncover trends, opportunities, and insights that support marketing and sales strategies ASSUMPTION: This role requires a self-starter who thrives in a fast-paced, collaborative environment. Strong communication skills and the ability to work across teams are essential for success. 📋 Key Responsibilities ✅ Develop and lead proposal ideation for major accounts within the goop Strategic Partnerships division, creating compelling pitch decks that align with client KPIs. ✅ Oversee the execution of sold programs and partnerships, serving as the primary point of contact for all post-sale communications with internal teams and external partners. ✅ Collaborate with marketing, sales, and cross-functional teams to brainstorm and develop strategic initiatives that drive revenue and enhance client engagement across all goop platforms. ✅ Conceptualize and launch new goop tentpole products, developing persuasive sales materials and driving successful partner sell-through. ✅ Engage with senior leadership to contribute insight, ideas, and strategy, ensuring successful partnerships from ideation to execution. ✅ Conduct in-depth market research to uncover trends, opportunities, and insights that support marketing and sales strategies. ✅ Analyze and compile post-campaign wrap reports and case studies, delivering key learnings and performance insights. ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - 6-8 years of experience in marketing, strategic partnerships, or a related field Required Skills: - Extensive knowledge of digital and experiential marketing - Proven ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment - Exceptional written and verbal communication skills, with confidence in presenting to both internal and external stakeholders - Strong collaboration skills, with the ability to work cross-functionally and build relationships with key stakeholders and partners - Proficiency in Microsoft Office and Excel, with expertise in PowerPoint, Keynote, and Canva Preferred Skills: - Familiarity with the goop brand and products - Experience working with luxury or wellness brands - Knowledge of the beauty, fashion, or wellness industries ASSUMPTION: Candidates should have a strong understanding of the goop brand and be passionate about its mission to provide high-quality, curated products and experiences to its customers. 💰 Compensation & Benefits Salary Range: $90,000 - $100,000 USD per year (based on experience and location) Benefits: - Generous health benefits package, including fertility benefits and paid parental leave - "goopcation" paid company summer break, with generous goop discounts and special offers with brand partners - Custom lifestyle resources and events, and a beautiful workspace in Santa Monica Working Hours: Full-time, exempt; typically 40 hours per week, with flexibility for remote work on non-office days ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual base salary will depend on numerous factors such as experience, training, knowledge, and if the location of the job changes. 📌 Applicant Insights Company Context Industry: Personal Care Product Manufacturing Company Size: 201-500 employees Founded: 2008 Company Description: goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. It curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter, sharing her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and seeking answers to her own questions about health, fitness, and the psyche. Company Specialties: Lifestyle, online media, fashion, wellness, travel, recipes, digital, culture, food, e-commerce, shopping, beauty, editorial, apparel, luxury goods, clean beauty, retail, skincare, and color skincare. Company Website: Role Analysis Career Level: Mid-career to senior-level marketing professional Reporting Structure: This role reports directly to the Head of Strategic Partnerships Marketing and collaborates closely with sales, marketing, and cross-functional teams. Work Arrangement: Hybrid; office-based on Tuesdays and Thursdays, with the option to work remotely on Mondays for those within a 15-mile radius of the Santa Monica or New York office. Growth Opportunities: - Exposure to various aspects of marketing, sales, and strategic partnerships - Opportunities to work with high-profile brands and influencers - Potential to grow within the Strategic Partnerships Marketing team or explore other roles within goop ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, sales, and strategic partnerships, providing a well-rounded skill set and exposure to various aspects of the business. Location & Work Environment Office Type: Modern, collaborative workspace in Santa Monica, CA (Corp HQ) Office Location(s): Santa Monica, CA (Corp HQ) Geographic Context: - Santa Monica, CA: A coastal city in Los Angeles County, known for its beaches, shopping, and dining options. It offers a mix of urban and suburban living, with a median household income above the national average. Work Schedule: - Office days: Tuesdays and Thursdays - Remote days: Mondays (for those within a 15-mile radius of the Santa Monica or New York office) - Flexible hours, with the expectation to work core business hours and be available for meetings and calls as needed ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, promoting productivity and employee well-being. Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. In-depth behavioral interviews with the hiring manager and cross-functional team members 4. Final interview with the Head of Strategic Partnerships Marketing Key Assessment Areas: - Problem-solving skills and strategic thinking - Communication and presentation skills - Collaboration and teamwork abilities - Cultural fit and alignment with goop's values Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experiences. 3. Research goop's brand, mission, and values to demonstrate your enthusiasm and cultural fit. 4. Practice presenting your ideas and insights, as this role requires frequent communication with internal and external stakeholders. ATS Keywords: Marketing, Strategic Partnerships, Project Management, Collaboration, Communication, Digital Marketing, Experiential Marketing, Brand Partnerships, Revenue Growth, Campaign Development, Stakeholder Management, Market Research, Sales Materials Development, Client Engagement, Pitch Deck, Post-Sale Management, Cross-Functional Teams, Senior Leadership, Strategic Initiatives, Trend Analysis, Performance Insights, Marketing Strategy, Luxury Brands, Wellness Industry, Beauty Industry, Fashion Industry, E-commerce, Retail, Skincare, Clean Beauty, Color Skincare, Product Launch, Sales Materials, Partner Sell-Through, Marketing Mix, Campaign Execution, A/B Testing, Data-Driven Decisions, Stakeholder Management, Influencer Marketing, Event Planning, Content Creation, Social Media Marketing, SEO, SEM, CRM, Marketing Automation, Project Management Tools, Microsoft Office, Excel, PowerPoint, Keynote, Canva, Google Analytics, Google Ads, Facebook Ads, Instagram, TikTok, LinkedIn, 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