Manager, Strategy (Focus: Social Media)

📌 Core Information

🔹 Job Title: Manager, Strategy (Focus: Social Media)

🔹 Company: Pulse Advertising GmbH

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing innovative, insight-led social strategies that blend AI-driven tools, platform trends, and influencer culture
• Conducting social listening and cultural trend analysis to identify fresh growth opportunities for clients
• Collaborating closely with various teams to turn strategy into action and analyze performance
• Working with clients to enhance engagement, reach, and results through data-driven strategies

ASSUMPTION: This role requires a strong strategic mindset and a passion for social innovation, with a focus on driving results through data-driven strategies.

📋 Key Responsibilities

✅ Craft innovative, insight-led social strategies that blend AI-driven tools, platform trends, and influencer culture

✅ Dive into social listening and cultural trend analysis to identify fresh growth opportunities for clients

✅ Develop holistic recommendations that bring together paid, organic, and influencer elements for maximum impact

✅ Collaborate closely with Creative, Paid Media, Data, Influencer, and Client Services teams to turn strategy into action

✅ Analyze performance regularly and adapt your approach to boost engagement, reach, and results

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social strategy from a digital or creative agency environment

Required Skills:

• Sharp eye for platform trends and understanding of audience behavior
• Confidence using tools like Brandwatch, Pulsar, and GWI to translate data into strategy
• Clear, strategic thinking and confident presentation skills
• Fluent English; additional language skills are a plus

Preferred Skills:

• Experience working with global brands
• Knowledge of multiple social media platforms

ASSUMPTION: Candidates with experience in social media strategy and a strong understanding of platform trends and audience behavior are well-suited for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (based on industry standards for mid-level social media strategists in London)

Benefits:

• Work abroad opportunities in Paris, London, Milan, Hamburg, or Berlin
• Career coaching with one-to-one coaching sessions and team workshops
• Team collaboration events to foster learning and celebration
• Hybrid remote policy, working from home two days a week
• Pet-friendly offices

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for mid-level social media strategists in London, with benefits tailored to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Pulse Advertising GmbH operates in the advertising services industry, focusing on social media marketing, influencer marketing, and performance marketing.

Company Size: With 51-200 employees, Pulse Advertising offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: In 2014, Pulse Advertising was established to help brands build communities on social media and create meaningful advertising experiences.

Company Description:

• Pulse Advertising works with multinational consumer brands at the headquarters, regional, and local market levels, providing global expertise and deep social media knowledge.
• The company is a proud partner of all major social media platforms and has received numerous awards and industry recognition for its creative and impactful work.
• Pulse Advertising serves some of the world’s most valuable companies, including Apple, BMW Mini, BlackRock, Kering, American Express, and Estée Lauder.

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social and Performance Marketing

Company Website: https://www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's focus on social media marketing and influencer marketing makes it an attractive option for candidates interested in these fields.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Strategy and works closely with various teams, including Creative, Paid Media, Data, Influencer, and Client Services.

Work Arrangement: Hybrid, with three office days per week and two remote workdays

Growth Opportunities:

• Expanding skills and expertise in social media strategy and management
• Collaborating with global brands and teams to gain international experience
• Advancing to a senior or leadership role within the company

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in social media strategy.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in central locations

Office Location(s): London, Paris, Milan, Hamburg, and Berlin

Geographic Context:

• London: A vibrant, multicultural city with a thriving advertising industry
• Paris, Milan, Hamburg, and Berlin: Major European cities with strong business and cultural scenes

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement and central office locations cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Head of Strategy and/or other team members
• Final interview with the company's founders or senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Understanding of social media trends and audience behavior
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media strategy experience and relevant skills
• Prepare examples of successful social media campaigns you've worked on or ideas for improving existing campaigns
• Demonstrate your understanding of Pulse Advertising's unique approach to social media marketing

ATS Keywords: Social Media Strategy, Digital Culture, Trend Analysis, Campaign Development, Collaboration, Performance Analysis, AI Tools, Audience Behavior, Creative Communication, Data Translation, Influencer Culture, Cultural Signals, Engagement Boosting, Organic Growth, Paid Media, Client Services

ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, communication skills, and cultural fit, with a strong emphasis on social media strategy experience.

🛠️ Tools & Technologies

• Brandwatch
• Pulsar
• GWI
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in social media management platforms and project management tools is essential for this role, along with experience using data analysis tools like Brandwatch and Pulsar.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Data-driven decision making
• Continuous learning and improvement
• Global perspective

Work Style:

• Hybrid work arrangement, with a balance between office and remote work
• Collaborative and cross-functional team environment
• Focus on data-driven strategies and continuous learning
• Global mindset and international team collaboration

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment focused on data-driven strategies?
• Are you comfortable working with global teams and adapting to different cultural contexts?
• Do you have a strong understanding of social media trends and audience behavior?

ASSUMPTION: Candidates who are comfortable working in a hybrid, collaborative environment and have a strong understanding of social media trends and audience behavior are well-suited for this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and platforms
• Balancing multiple client projects and priorities
• Adapting to a hybrid work environment and maintaining productivity
• Working effectively with global teams and navigating different time zones

ASSUMPTION: These challenges can be overcome through strong time management skills, effective communication, and a willingness to adapt to new situations.

📈 Similar Roles Comparison

• Compared to other social media strategy roles, this position offers a unique focus on global brands and international collaboration
• Industry-specific context: The advertising services industry is competitive and fast-paced, requiring strong strategic thinking and adaptability
• Career path comparison: This role offers opportunities for growth and advancement within the company, with potential paths to senior or leadership positions

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the global focus and international collaboration, when comparing it to other social media strategy positions.

📝 Sample Projects

• Developing a comprehensive social media strategy for a global consumer brand, incorporating paid, organic, and influencer elements
• Conducting a social listening analysis to identify trends and opportunities for a regional retail client
• Collaborating with cross-functional teams to create and execute a high-impact social media campaign for a major product launch

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the role, highlighting the importance of strong strategic thinking and data-driven decision making.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall strategy and growth of the company?
• Can you describe the team structure and dynamics, and how this role fits within it?
• How does Pulse Advertising support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next year, and how can this role help address them?
• How does Pulse Advertising foster a culture of collaboration and innovation?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's strategic direction, team dynamics, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media strategy experience and relevant skills
• Prepare examples of successful social media campaigns you've worked on or ideas for improving existing campaigns
• Demonstrate your understanding of Pulse Advertising's unique approach to social media marketing
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.