📌 Core Information
🔹 Job Title: Manager, Studio Marketing - Fandango
🔹 Company: NBCUniversal
🔹 Location: Universal City, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (minimum 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing cross-channel marketing campaigns and programs for Fandango's business units and studio relationships
- Leading marketing efforts for key studio titles across their lifecycle (theatrical through in-home windows)
- Collaborating with internal teams and external partners to build and execute marketing programs
- Analyzing campaign performance and generating insights to optimize marketing strategies
ASSUMPTION: This role requires a strong understanding of the film and entertainment industry, as well as experience in marketing, project management, and stakeholder communication.
📋 Key Responsibilities
✅ Serve as the day-to-day point of contact for clients and studio partners, fielding promotional requests, answering campaign-related questions, pitching ideas, and navigating feedback
✅ Work with external partners and cross-functional stakeholders to build and lead end-to-end marketing activation execution for key studio titles in theatrical and home entertainment windows
✅ Lead project management on custom deliverables and timelines for Studio campaigns, including building project plans and overseeing all campaign elements from creative development, production, trafficking approvals, performance tracking, and reporting
✅ Draft pitch materials, presentation decks, and share promotional plans for major theatrical/in-home releases, aggregate reporting on campaigns and promotions, work to build recommendations for marketing plans and build wrap reports using compiled program data
✅ Partner with legal team to develop partnership agreements and promotional program rules
✅ Collect & share competitive & industry trends, new technologies within the film/TV business and performance marketing arenas
✅ Maintain tracking documents and calendars across marketing team
✅ Any other duties as defined by Marketing leads
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree preferred, with a concentration in marketing, advertising, or another related discipline
Experience: 3+ years of experience in account management, Studio Marketing, Studio Franchise, or partner-facing role within the media and entertainment industry space (film, TV, streaming, music, sports, entertainment agency, etc.)
Required Skills:
- Excellent communication and presentation skills
- Strong proficiency in Microsoft Office - Excel, SharePoint, OneDrive, PowerPoint, specifically, Keynote, Adobe systems, and Photoshop
- Commercial, strategic, and technical mindset with strong attention to detail
- Creative mindset with judgment and ability to prioritize and triage partner-related issues, solutions, and effectively motivate internal and external stakeholders to work towards a common goal
- Exceptional organizational and time management skills, plus solid attention to detail, with the ability to reliably and efficiently deliver on plans and work independently without needing to be prompted to do so
- A highly resourceful team player with a positive attitude who is willing to go the extra mile for the success of the team, and who understands that this role is an opportunity to grow and learn
- Able to stay calm in high-stress, high-pressure situations
- Ability to exercise discretion and keep strict levels of confidentiality
Preferred Skills:
- Experience with project management systems (Asana, Jira/Confluence, etc.), with tracking/database apps (Airtable/Salesforce), and with other systems that help teams get organized
ASSUMPTION: Candidates should have a strong understanding of the theatrical film, OTT, and/or eCommerce market, as well as experience in managing end-to-end campaigns and coordinating promotional marketing assets and approvals.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 (bonus eligible)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Paid Leave
- Tuition Reimbursement
- Discounts
- Perks
Working Hours: Full-time, typically 40 hours per week, with a minimum of 3 days per week on-site
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles within the entertainment industry. The actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - NBCUniversal is a subsidiary of Comcast Corporation, focusing on creating and distributing world-class content across various platforms, including film, television, streaming, and theme parks.
Company Size: 10,001+ employees - As a large corporation, NBCUniversal offers extensive resources and opportunities for career growth and development.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric's NBC.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Entertainment Providers
- Content Creation & Distribution
- Theme Parks & Consumer Experiences
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content creation capabilities provide a unique opportunity for applicants to work on a wide range of projects and initiatives.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in account management, studio marketing, or a related field within the entertainment industry.
Reporting Structure: The Manager, Studio Marketing - Fandango will report directly to the Marketing leads within the Fandango team.
Work Arrangement: Hybrid - This role requires a minimum of 3 days per week on-site at the Universal City, CA office.
Growth Opportunities:
- Potential to work on high-profile studio titles and campaigns
- Opportunity to collaborate with various internal teams and external partners
- Possibility to transition to SpinCo, a new publicly traded company comprised of most of NBCUniversal's cable television networks and complementary digital assets
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in the entertainment industry.
🌍 Location & Work Environment
Office Type: On-site - The primary office location for this role is at 100 Universal City Plaza, Universal City, CA 91608-1002.
Office Location(s): Universal City, CA
Geographic Context:
- Universal City is a census-designated place located in the San Fernando Valley region of Los Angeles County, California
- The area is known for its entertainment industry presence, with Universal Studios Hollywood located nearby
- The office is easily accessible via major highways and public transportation
Work Schedule: Full-time, typically 40 hours per week, with a minimum of 3 days per week on-site
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with internal teams and external partners, as well as access to resources and facilities available at the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site interview with the hiring manager and/or team members
- Final interview with a senior leader or executive
- Background check and reference check
- Job offer
Key Assessment Areas:
- Industry knowledge and experience in studio marketing or a related field
- Project management skills and ability to manage multiple projects simultaneously
- Communication and presentation skills
- Attention to detail and organizational skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the entertainment industry and studio marketing in your application materials
- Prepare examples of your project management skills and marketing campaign successes
- Be ready to discuss your experience with Microsoft Office and other relevant software tools
- Research NBCUniversal and the Fandango brand to show your enthusiasm for the opportunity
ATS Keywords: Studio Marketing, Account Management, Project Management, Marketing Campaigns, Entertainment Industry, Film, TV, Streaming, Microsoft Office, Adobe Systems, Photoshop
ASSUMPTION: The interview process for this role may include assessments of the candidate's industry knowledge, project management skills, communication abilities, and cultural fit with NBCUniversal's values.
🛠️ Tools & Technologies
- Microsoft Office - Excel, SharePoint, OneDrive, PowerPoint, Keynote
- Adobe systems - Photoshop
- Project management systems (Asana, Jira/Confluence, etc.)
- Tracking/database apps (Airtable/Salesforce)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, as they are essential for managing projects, tracking campaign performance, and collaborating with internal teams and external partners.
👔 Cultural Fit Considerations
Company Values:
- Inclusion - NBCUniversal strives to foster a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
- Excellence - The company aims to create and deliver content that reflects the current and ever-changing face of the world
- Integrity - NBCUniversal is committed to conducting business in an ethical and responsible manner
Work Style:
- Collaborative - This role requires strong communication and collaboration skills to work effectively with internal teams and external partners
- Adaptable - The entertainment industry is constantly evolving, requiring candidates to be flexible and adaptable to change
- Results-driven - NBCUniversal expects employees to deliver high-quality work and achieve results that drive the company's success
Self-Assessment Questions:
- Do you have a strong understanding of the entertainment industry and studio marketing?
- Are you able to manage multiple projects simultaneously and prioritize tasks effectively?
- Do you have excellent communication and presentation skills?
- Are you comfortable working in a hybrid environment, with a minimum of 3 days per week on-site?
- Do you align with NBCUniversal's values of inclusion, excellence, and integrity?
ASSUMPTION: Candidates who demonstrate a strong understanding of the entertainment industry, excellent project management skills, and alignment with NBCUniversal's values will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for candidates new to the role or the industry
- Working with external partners and stakeholders may require strong communication and negotiation skills
- The entertainment industry is subject to rapid change and uncertainty, which may present challenges for candidates who prefer a more stable work environment
- The hybrid work arrangement may require candidates to adapt to a balance between on-site and remote work
ASSUMPTION: Candidates should be prepared to face these potential challenges and possess the necessary skills and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on studio marketing partnerships and campaign management for Fandango, a leading online ticketing service
- Similar roles in the entertainment industry may focus on different aspects of marketing, such as brand management, advertising, or public relations
- Career paths in studio marketing may lead to roles such as Director of Marketing, Vice President of Marketing, or Chief Marketing Officer
ASSUMPTION: This role offers a unique opportunity to work on high-profile studio titles and campaigns, collaborate with various internal teams and external partners, and gain valuable experience in the entertainment industry.
📝 Sample Projects
- Managing the marketing campaign for a major studio release, from theatrical to in-home windows
- Collaborating with external partners to develop and execute a promotional program for a streaming service launch
- Analyzing campaign performance data to optimize marketing strategies and improve future campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Manager, Studio Marketing - Fandango.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Fandango and NBCUniversal?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does NBCUniversal support the growth and development of employees in this role?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the expectations and requirements for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your project management skills and marketing campaign successes
- Research NBCUniversal and the Fandango brand to show your enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
