📌 Core Information
🔹 Job Title: Manager, Title Marketing MX
🔹 Company: Netflix
🔹 Location: México D.F., CDMX, MX
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading marketing campaigns for Netflix films and series
- Collaborating with cross-functional teams (PR, social, content) for seamless execution
- Building and nurturing company culture among the Mexican team
- Managing creative teams and projects with a strategic mindset and operational excellence
ASSUMPTION: This role requires a strong understanding of Mexican culture and media landscape to create impactful campaigns tailored to the local audience.
📋 Key Responsibilities
✅ Develop and lead marketing campaigns to generate conversation around Netflix films and series
✅ Generate insights from data and other sources to position titles and capitalize on audiences
✅ Optimize creative workflow, stay on track with long-term projects, and react quickly to new title opportunities
✅ Lead and launch unique and innovative campaigns for Netflix originals and high-profile content
✅ Serve as a key voice to ensure PR, social, and content work seamlessly and in true synergy
✅ Be a strong culture player who can help propagate and nurture Netflix values among the Mexican team
ASSUMPTION: This role involves managing multiple creative projects simultaneously and making fast decisions to meet demanding deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in marketing, with a focus on creative campaign development and execution
Required Skills:
- Leadership: Experience managing creative teams (directly or indirectly)
- Creative Judgment: Proven track record of producing creative campaigns that impact culture, brand, and business
- Strategic Mindset: Ability to connect dots to produce cohesive work serving an authentic audience and a tangible goal
- Operational Excellence: High standard regarding results and how they are achieved
- Culture Savvy: Expertise in Mexican culture and understanding of the power of content to transform behaviors and influence pop culture
- Media Expertise: Understanding of media landscape trends, people's media habits, and formats
- Great Communicator: Excellent communication skills in Spanish and English, both written and verbal
Preferred Skills:
- Experience working with global teams
- Fluency in additional languages
ASSUMPTION: Candidates with experience in entertainment marketing or working with streaming platforms may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year (based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Unlimited paid time off
- Employee stock options
- 401(k) matching
- Health, dental, and vision insurance
Working Hours: Full-time (40 hours per week), with flexibility for project demands
ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, with a focus on streaming services
Company Size: 10,001+ employees, offering a large and diverse work environment
Founded: 1997, with over two decades of experience in entertainment and technology
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
- Offers a wide variety of TV series, films, and games across various genres and languages
- Known for its innovative approach to content distribution and consumer experience
Company Specialties:
- Revolutionizing the way people watch TV shows and movies
- Global entertainment streaming
- Original content production
Company Website: Netflix Careers
ASSUMPTION: Netflix's large employee base and global presence offer ample opportunities for career growth and collaboration.
📊 Role Analysis
Career Level: Mid-level to senior management, with potential for growth into leadership roles
Reporting Structure: This role reports directly to the Head of Marketing, Mexico
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects
Growth Opportunities:
- Advancement to senior management or leadership roles within the marketing department
- Expansion into other regions or departments within Netflix
- Development of skills in cross-functional team management and strategic planning
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces designed to foster creativity and innovation
Office Location(s): Av. Paseo de la Reforma 483, Torre Reforma, Floor 37, Mexico City, Cuauhtémoc 06500, MX
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant cultural scene and diverse population
- The office is located in the upscale Cuauhtémoc district, offering easy access to public transportation and amenities
- The city's rich history and cultural attractions provide ample opportunities for exploration and engagement
Work Schedule: Standard business hours, with flexibility for project demands and deadlines
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the local team and cultural environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing, Mexico
Key Assessment Areas:
- Cultural fit and understanding of Mexican audience
- Creative judgment and campaign development skills
- Leadership style and team management capabilities
- Strategic mindset and operational excellence
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Mexican culture and the local entertainment landscape
- Showcase your creative portfolio or examples of past campaigns
ATS Keywords: Marketing Manager, Title Marketing, Campaign Development, Creative Judgment, Mexican Culture, Media Landscape, Cross-functional Teams
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's strategic thinking and creative problem-solving skills.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Marketing analytics platforms (e.g., Google Analytics, Social Media Insights)
- Design and creative software (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Respect
- Collaboration
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Focus on results and impact
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in Mexican culture and entertainment?
- Can you provide an example of a creative campaign you've developed and executed, and how it aligned with the company's values?
- How do you approach managing teams and projects in a fast-paced environment, and how do you ensure operational excellence?
ASSUMPTION: Candidates who demonstrate a strong understanding of Netflix's values and a compatible work style will be better positioned for success in this role.
⚠️ Potential Challenges
- Managing multiple creative projects simultaneously and meeting tight deadlines
- Balancing the perspectives of cross-functional teams to build strong synergies
- Adapting to the fast-paced and ever-changing entertainment landscape
- Navigating the unique cultural dynamics of the Mexican market
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on title marketing for Netflix's original content and high-profile acquisitions
- This role requires a deep understanding of Mexican culture and the local entertainment landscape, as well as proficiency in both Spanish and English
- Career progression in this role may involve expanding into other regions or taking on additional responsibilities within Netflix's marketing department
ASSUMPTION: Candidates with experience in title marketing or working with streaming platforms may find this role particularly appealing and well-suited to their skillset.
📝 Sample Projects
- Developing and executing a marketing campaign for a Netflix original film or series, tailored to the Mexican audience
- Collaborating with cross-functional teams to create integrated marketing campaigns that leverage Netflix's strengths in content, social media, and public relations
- Conducting market research and analysis to identify trends and insights that inform marketing strategies and campaign development
ASSUMPTION: These sample projects illustrate the creative and strategic nature of the role, as well as the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into that structure?
- How does Netflix approach working with local partners and influencers to promote its content in the Mexican market?
- What are the most important qualities and skills for someone to succeed in this role, based on your experience?
- How does Netflix support the professional growth and development of its employees, particularly in marketing roles?
- What are the biggest challenges and opportunities facing the Mexican entertainment market, and how does Netflix plan to address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of past campaigns that demonstrate your creative judgment and strategic thinking
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
