📌 Core Information
🔹 Job Title: Manager, Trade Marketing
🔹 Company: Allegro
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and developing a team of marketing specialists
- Managing trade marketing campaigns across multiple markets
- Collaborating cross-functionally with various teams
- Monitoring campaign performance and optimizing strategies
- Adapting strategies to local market needs while maintaining consistent communication
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing teams and cross-functional projects.
📋 Key Responsibilities
✅ Lead and support the development of a team of marketing specialists
✅ Manage trade marketing campaigns focused on product assortment across Poland, Czech Republic, and Slovakia
✅ Ensure timely and effective campaign execution aligned with business objectives
✅ Monitor campaign results and optimize actions based on data analysis
✅ Adapt strategies to local market needs while maintaining consistent communication
✅ Collaborate with cross-functional teams, including categories, business units, digital, media, and creative agencies
✅ Manage the trade marketing budget and ensure effective use of resources
ASSUMPTION: This role involves a high level of responsibility and requires strong organizational skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in managing teams in marketing or e-commerce, with a focus on trade marketing
Required Skills:
- Proven leadership and team management skills
- Experience in trade marketing campaign management
- Strong analytical skills and data-driven decision-making
- Excellent communication and interpersonal skills
- Fluency in Polish (required) and English (required), with knowledge of Czech or Slovak as a plus
- Proactive approach and ability to work independently
- Strong problem-solving skills and creativity
Preferred Skills:
- Experience working with media and creative agencies
- Knowledge of the e-commerce industry
- Familiarity with market research and analysis tools
ASSUMPTION: Candidates with experience in managing large teams and cross-functional projects will be at a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, based on industry standards for a manager with 5-10 years of experience in the marketing field in Warsaw. This estimate may vary depending on the candidate's specific skills, experience, and qualifications.
Benefits:
- Elastic work arrangement with regular on-site presence
- Opportunity to work with international and interdisciplinary teams
- Chance to shape the marketing direction of one of the largest e-commerce companies in the region
Working Hours: Full-time position with standard working hours (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Allegro is the largest e-commerce platform of European origin and operates a marketplace model, offering products in various categories through over 135,000 merchants. With over 22 million monthly customers, Allegro is a significant player in the Polish e-commerce market.
Company Size: Allegro has over 7,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Allegro was founded in 1999 and celebrated its 20th anniversary in Poland in 2019.
Company Description:
- Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin.
- It offers products in all key categories, including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids, and Health and Beauty.
- Allegro provides modern financial services (Allegro Pay) and has the widest pickup points network in Poland.
Company Specialties:
- E-commerce marketplace
- Retail and consumer goods
- Financial services
- Logistics and delivery
Company Website: allegro.pl
ASSUMPTION: Allegro's large size and diverse offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Manager, Trade Marketing will report directly to the Head of Trade Marketing and oversee a team of marketing specialists.
Work Arrangement: This is a hybrid role, requiring regular on-site presence with flexible remote work options.
Growth Opportunities:
- Potential advancement to senior management roles within the marketing department
- Opportunities to work on international projects and collaborate with global teams
- Chance to shape the marketing strategy and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a strategic mindset.
🌍 Location & Work Environment
Office Type: Allegro's Warsaw office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is known for its rich history, vibrant culture, and thriving economy.
- Warsaw offers a high quality of life, with numerous parks, museums, and cultural attractions.
Work Schedule: Standard full-time working hours (40 hours per week) with flexibility for remote work
ASSUMPTION: Warsaw provides a dynamic and engaging work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Leadership and team management skills
- Trade marketing campaign management experience
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Language proficiency and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your trade marketing campaign management experience and achievements
- Demonstrate your understanding of the Polish e-commerce market and Allegro's business model
ATS Keywords: Trade Marketing, Campaign Management, Team Leadership, Polish, English, Czech, Slovak, E-commerce, Marketing Strategy, Budget Management, Cross-functional Collaboration
ASSUMPTION: The application process for this role may vary depending on the specific needs and preferences of the hiring manager and the HR department.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Market research and analysis tools (e.g., Nielsen, GfK, Kantar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and responsibility
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and performance
- Collaborative and supportive team culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working under pressure?
- Are you a strong communicator, able to work effectively with diverse teams and stakeholders?
- Do you have a proven track record of leading and developing teams, and are you committed to fostering a positive and inclusive work environment?
ASSUMPTION: Allegro values candidates who are passionate about their work, committed to continuous learning and improvement, and able to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing the needs of multiple markets and stakeholders, requiring strategic thinking and adaptability
- Working in a fast-paced and ever-changing e-commerce environment, requiring flexibility and resilience
- Managing a budget and ensuring effective use of resources, requiring strong financial management skills
ASSUMPTION: These challenges can be overcome by candidates with strong leadership skills, strategic thinking, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other trade marketing manager positions in the e-commerce industry, but with a focus on managing a team and collaborating with cross-functional stakeholders
- Compared to other marketing roles, this position requires a stronger focus on strategic planning and budget management
- Career progression in this role may lead to senior marketing management or international roles within the company
ASSUMPTION: This role offers a unique opportunity to manage a team and shape the trade marketing strategy for one of the largest e-commerce platforms in Europe.
📝 Sample Projects
- Developing and executing a trade marketing campaign for a new product launch across multiple markets
- Conducting market research and analysis to identify trends and opportunities in the trade marketing landscape
- Collaborating with cross-functional teams to optimize the trade marketing budget and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the trade marketing manager role at Allegro.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Allegro support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Allegro foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allegro job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your trade marketing campaign management experience and achievements
- Demonstrate your understanding of the Polish e-commerce market and Allegro's business model
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
