Manager, Trade Marketing

📌 Core Information

🔹 Job Title: Manager, Trade Marketing

🔹 Company: Allegro

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leadership of a team of marketing professionals
• Management of a significant advertising budget
• Cross-functional collaboration with various teams
• International campaign management across Poland, Czechia, and Slovakia
• Data-driven decision making and campaign optimization

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and cross-functional collaboration.

📋 Key Responsibilities

✅ Lead and coach a team of junior and senior marketers, fostering growth and accountability.

✅ Drive execution of selection-focused trade marketing campaigns across multiple markets.

✅ Ensure timely, effective implementation aligned with business goals.

✅ Monitor campaign performance and optimize based on data insights.

✅ Adapt strategies to local market needs while maintaining consistent messaging.

✅ Collaborate with cross-functional teams (Categories, BUs, Digital, Media & Creative agencies).

✅ Manage the trade marketing budget efficiently.

✅ Support senior management in shaping marketing and campaign strategies.

✅ Stay informed on trends, competitors, and customer behavior to identify growth opportunities.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign execution, with a strong emphasis on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of team leadership experience in marketing or eCommerce

Required Skills:

• Proven experience in media agency planning and buying
• Experience working with creative agencies for production
• Data analysis and interpretation skills
• Fluency in Polish (required), English (required), and Czech/Slovak (a plus)
• Strong leadership, coaching, and mentoring skills
• Excellent communication and collaboration skills
• Proven ability to manage large budgets and deliver results at scale

Preferred Skills:

• Experience in eCommerce or retail environments
• Knowledge of the Polish, Czech, or Slovak markets
• Familiarity with Allegro or similar eCommerce platforms

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in team leadership and campaign management. Fluency in Polish is essential for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 per month, based on industry standards for a Manager, Trade Marketing position in Warsaw with 5-10 years of experience.

Benefits:

• Flexible work arrangements (hybrid model)
• Exposure to international teams and projects
• Opportunity to shape marketing direction in a large eCommerce player
• Competitive salary and benefits package

Working Hours: Full-time, with regular in-person connection required

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Allegro is the largest eCommerce platform of European origin, operating a marketplace model with over 135,000 merchants and 22 million monthly customers in Poland.

Company Size: Allegro has over 7,000 employees, offering a vibrant and dynamic work environment with opportunities for growth and development.

Founded: Allegro was founded in 1999 and celebrates its 20th anniversary in Poland in 2019.

Company Description:

• Allegro operates a marketplace model, allowing customers to buy products from various merchants
• The platform offers products in all key categories, including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids, and Health and Beauty
• Allegro provides modern financial services, such as Allegro Pay, and has the widest pickup points network in Poland
• The company employs over 7,000 experts in various fields, with a strong focus on innovation and entrepreneurship

Company Specialties:

• E-commerce marketplace
• Retail and consumer goods
• Financial services
• Logistics and delivery
• Technology and innovation

Company Website: allegro.pl

ASSUMPTION: Allegro's large customer base and extensive merchant network make it a leading player in the Polish eCommerce market, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to senior management within the Trade Marketing Team.

Reporting Structure: The Manager, Trade Marketing will oversee a team of junior and senior marketers, fostering growth and accountability within the team.

Work Arrangement: This role operates on a hybrid model, with regular in-person connection required and flexibility to work remotely.

Growth Opportunities:

• Potential advancement to senior management or leadership roles within the Trade Marketing Team
• Expansion of responsibilities to include additional markets or product categories
• Opportunities to collaborate with international teams and gain exposure to global best practices

ASSUMPTION: This role offers significant growth potential, with opportunities to shape marketing direction and advance within the organization.

🌍 Location & Work Environment

Office Type: Allegro's Warsaw office is located in the heart of the city, offering a modern and collaborative work environment.

Office Location(s): ul. Wierzbięcice 1B, Nowy Rynek, Poznań, 61-569, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Warsaw offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: Full-time, with regular in-person connection required and flexibility to work remotely

ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with a high quality of life and affordable living costs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the hiring manager and team members
• Final interview with senior management

Key Assessment Areas:

• Leadership and team management skills
• Campaign management and execution experience
• Data analysis and interpretation skills
• Language proficiency in Polish, English, and Czech/Slovak
• Cultural fit and alignment with Allegro's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past campaign successes and challenges overcome
• Demonstrate your understanding of the Polish, Czech, and Slovak markets and their unique characteristics
• Showcase your ability to lead and motivate a team, with a focus on growth and development

ATS Keywords: Trade Marketing, Campaign Management, Team Leadership, Data Analysis, Budget Management, Cross-Functional Collaboration, Media Agency Experience, Creative Agency Experience, Market Adaptation, Performance Monitoring, Polish, English, Czech, Slovak

ASSUMPTION: Allegro's application process is designed to assess candidates' skills and cultural fit, with a focus on leadership, campaign management, and data-driven decision making.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Marketo)

ASSUMPTION: Candidates should be comfortable using a range of marketing, project management, and data analysis tools to support their work in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Respect and diversity

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Adaptable and flexible
• Results-oriented and accountable
• Proactive and problem-solving

Self-Assessment Questions:

• How do you align with Allegro's customer-centric approach to marketing?
• Can you provide an example of a time when you adapted your strategy to meet local market needs?
• How do you foster growth and development within your team, and what is your approach to mentoring and coaching?

ASSUMPTION: Allegro values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to customer-centricity and continuous improvement.

⚠️ Potential Challenges

• Managing a significant advertising budget and delivering results at scale
• Balancing strategic planning with hands-on campaign execution
• Adapting strategies to local market needs while maintaining consistent messaging
• Collaborating effectively with cross-functional teams and external agencies
• Keeping up with industry trends and competitor activities in multiple markets

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, adaptability, and a data-driven approach to marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on trade marketing and selection-focused campaigns
• While similar to other marketing management roles, this position has a unique emphasis on cross-functional collaboration and international campaign management
• Career progression in this role may lead to senior management or leadership positions within the Trade Marketing Team or other areas of the business

ASSUMPTION: This role offers a unique blend of strategic planning, team management, and cross-functional collaboration, with a strong focus on international campaign management.

📝 Sample Projects

• Develop and execute a trade marketing campaign for a new product launch across Poland, Czechia, and Slovakia
• Analyze campaign performance data to identify trends and optimize strategies for future campaigns
• Collaborate with cross-functional teams to develop and implement a marketing strategy for a new product category

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on campaign management, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Trade Marketing Team?
• How does this role fit into the overall marketing strategy for Allegro?
• What are the key priorities for this role in the first 90 days?
• How does Allegro support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and company culture, as well as opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Allegro job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past campaign successes and challenges overcome
• Demonstrate your understanding of the Polish, Czech, and Slovak markets and their unique characteristics
• Showcase your ability to lead and motivate a team, with a focus on growth and development
• Follow up with Allegro's HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.