🔹 Job Title: Manager, Trade Marketing
🔹 Company: Red Bull
🔹 Location: Santa Monica, California, United States
🔹 Job Type: Full-time
🔹 Category: Food and Beverage Services
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the retail environment, consumer behavior, and the ability to manage multiple projects simultaneously.
✅ Develop and implement Trade Marketing strategies that align with overall business objectives and enhance brand presence in the marketplace
✅ Serve as the subject matter expert for assigned accounts' POS and merchandising plans
✅ Develop POS solutions that serve the needs of assigned customers, complement shopper behavior, and ensure Red Bull looks like #1 in-store
✅ Support the annual Small Format business plan process with strategy and guidelines on effective POS solutions to achieve commercial and brand objectives
✅ Oversee custom POS requests for assigned accounts to ensure alignment with RBNA strategy, budget, and brand standards
✅ Lead the development of new POS innovations between Brand, Sales, Global Trade Marketing, Finance, and vendor network
✅ Work with external creative agencies and suppliers for the development, sampling, and final delivery of innovative POS tools
✅ Build and maintain strong relationships with key suppliers to enhance collaboration on promotional activities and merchandising efforts
✅ Proactively identify new industry technical innovations & prioritize testing based on business impact and customer needs
✅ Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through research, industry publications, events, insight reports, and supplier relationships
✅ Identify sustainable materials and practices in POS development to align with global sustainability goals
✅ Strengthen the Look of Success and retail visibility strategy across assigned projects and accounts
✅ Understand and implement RBNA marketing strategies to enhance retail presence, compliance, and POS effectiveness
✅ Drive Trade Marketing strategies through regular market visits, customer/sales team meetings, and Distribution Partner ride-alongs
✅ Proactively seek opportunities to drive innovation and optimization of Red Bull's brand presence at retail
✅ Identify growth opportunities and create action plans for key accounts
✅ Develop and distribute Trade Marketing resources and tools
✅ Own project tasks, timelines, updates, and improve workflows within PM tool
✅ Collaborate cross-functionally to deliver projects on-time, on-budget and exceed customers' expectations
✅ Leverage data and insights to inform POS projects, ensuring decisions align with customer and channel-specific needs
✅ Evaluate the effectiveness of the trade marketing activities and report on the results and insights
✅ Identify opportunities to improve project workflows and refine processes
✅ Responsible for budget and spend management
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.
Education: Bachelor's Degree required
Experience: 4+ years of consumer goods industry experience with exposure to retailers required
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the beverage industry and/or fluency in Spanish may have an advantage in this role.
Salary Range: $85,000 - $128,000 + cash incentives. Actual salary offers may vary based on work experience.
Benefits:
Working Hours: 40 hours per week, with flexibility for market visits and customer meetings
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
Industry: Red Bull operates in the Food and Beverage Services industry, with a focus on energy drinks and related products. The company has a strong global presence and is known for its innovative marketing strategies.
Company Size: Red Bull has over 10,000 employees worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Red Bull was founded in 1987 and has since grown to become a global leader in the energy drink market.
Company Description:
Company Specialties:
Company Website: http://www.redbull.com/jobs
ASSUMPTION: Red Bull's large size and global presence offer applicants a unique opportunity to work in a dynamic and international environment.
Career Level: This role is at the manager level, requiring significant experience and expertise in trade marketing and project management.
Reporting Structure: The Trade Marketing Manager, Small Format, reports to the Senior Manager of Trade Marketing, Small Format and is located in Santa Monica, California.
Work Arrangement: This is an on-site position, with flexibility for market visits and customer meetings. The role may require occasional travel to assigned accounts and other Red Bull locations.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
Office Type: Red Bull's Santa Monica office is a modern, collaborative workspace with a casual and energetic atmosphere.
Office Location(s): 1740 Stewart Avenue, Santa Monica, CA 90404, USA
Geographic Context:
Work Schedule: The standard workweek is Monday through Friday, with flexibility for market visits and customer meetings. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Santa Monica office provides a dynamic and engaging work environment, with easy access to the city's many amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Trade Marketing, Project Management, Retail Strategy, POS Development, Merchandising Solutions, Cross-Functional Collaboration, Market Analysis, Sustainability Practices, Interpersonal Skills, Data Analysis, Budget Management, Consumer Insights, Innovation, Supplier Relationships, Trend Analysis, Customer Engagement
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, and prepare for a comprehensive interview process that focuses on their fit with the role and the organization.
ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and have experience with project management tools. Familiarity with POS production software and data analysis tools is preferred.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants should assess their fit with Red Bull's company values and work style, and be prepared to provide specific examples of how they embody these qualities in their work.
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively with various teams and stakeholders in a fast-paced environment.
ASSUMPTION: Applicants should consider the unique aspects of this role and how their experience and skills align with the specific requirements of the position.
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and provide specific examples of their achievements and the impact they made in previous roles.
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and the organization, and show their ability to contribute to the team's success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.