Manager, Trade Marketing

📌 Core Information

🔹 Job Title: Manager, Trade Marketing

🔹 Company: Allegro

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and coaching a team of marketing professionals
• Driving execution of selection-focused trade marketing campaigns across Poland, Czechia, and Slovakia
• Managing a significant advertising budget
• Collaborating with cross-functional teams
• Adapting strategies to local market needs while maintaining consistent messaging

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on team leadership and cross-functional collaboration.

📋 Key Responsibilities

✅ Lead and coach a team of junior and senior marketers, fostering growth and accountability.

✅ Drive execution of selection-focused trade marketing campaigns across multiple markets.

✅ Ensure timely, effective implementation aligned with business goals.

✅ Monitor campaign performance and optimize based on data insights.

✅ Adapt strategies to local market needs while maintaining consistent messaging.

✅ Collaborate with cross-functional teams (Categories, BUs, Digital, Media & Creative agencies).

✅ Manage the trade marketing budget efficiently.

✅ Support senior management in shaping marketing and campaign strategies.

✅ Stay informed on trends, competitors, and customer behavior to identify growth opportunities.

ASSUMPTION: This role involves a mix of strategic planning, campaign management, and team leadership, with a strong emphasis on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5+ years of team leadership experience in marketing or eCommerce.

Required Skills:

• Proven experience in team leadership and coaching
• Strong data analysis and interpretation skills
• Excellent communication and collaboration skills
• Fluency in Polish (required), English (required), and Czech/Slovak (a plus)
• Proven track record in campaign management and budget management
• Ability to adapt strategies to local market needs

Preferred Skills:

• Experience working with media and creative agencies
• Knowledge of the eCommerce industry
• Familiarity with market research and customer insights

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in team leadership and campaign management. Fluency in Polish is essential for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 per month, based on industry standards for a manager-level position in marketing in Warsaw. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Flexible work arrangements, including remote work
• Exposure to cross-functional and international teams
• Opportunity to shape marketing direction in a large eCommerce player
• Competitive salary and benefits package

Working Hours: Full-time position with regular in-person connection required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Allegro is a leading eCommerce platform in Poland and the largest eCommerce player of European origin. It operates a marketplace model, offering products in all key categories to over 22 million customers monthly.

Company Size: Allegro has over 7,000 employees and is one of the largest eCommerce platforms in the region. This size offers opportunities for growth and exposure to diverse teams.

Founded: Allegro was founded in 1999 and has since grown to become a vibrant international marketplace platform for professional sellers and a must-have sales channel for top international brands and retailers.

Company Description:

• Allegro is the most popular shopping platform in Poland
• It operates a marketplace model, allowing customers to buy products from over 135,000 merchants
• Allegro offers products in all key categories, including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids, and Health and Beauty

Company Specialties:

• E-commerce marketplace
• Online shopping platform
• Retail and consumer goods
• Technology and software development

Company Website: allegro.pl

ASSUMPTION: Allegro's large customer base and extensive product offerings provide ample opportunities for trade marketing initiatives.

📊 Role Analysis

Career Level: This role is at the manager level, with significant impact and visibility within the organization.

Reporting Structure: The Manager, Trade Marketing will report directly to the Head of Trade Marketing and oversee a team of junior and senior marketers.

Work Arrangement: This role offers flexibility to work remotely with regular in-person connection.

Growth Opportunities:

• Potential to shape marketing direction and influence campaign strategies
• Exposure to cross-functional and international teams
• Opportunity to develop leadership and coaching skills

ASSUMPTION: This role offers significant growth opportunities, both in terms of career progression and skill development.

🌍 Location & Work Environment

Office Type: Allegro's Warsaw office is located in the Żelazna 51/53 building, part of the Fabryka Norblina complex, offering a modern and collaborative work environment.

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.7 million
• The city is known for its rich history, vibrant culture, and thriving business scene
• Warsaw offers a high quality of life, with numerous parks, museums, and cultural attractions

Work Schedule: Full-time position with regular in-person connection required.

ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Candidates' leadership and coaching skills
• Campaign management and budget management experience
• Data analysis and interpretation skills
• Language proficiency in Polish, English, and Czech/Slovak

Application Tips:

• Highlight relevant experience in team leadership and campaign management
• Demonstrate strong data analysis and interpretation skills
• Tailor your resume and cover letter to emphasize your language skills and cultural fit
• Prepare examples of successful trade marketing campaigns you've led or contributed to

ATS Keywords: Trade Marketing, Team Leadership, Campaign Management, Data Analysis, Budget Management, Strategic Planning, Collaboration, Problem Solving, Media Planning, Creative Production, Market Adaptation, Performance Monitoring, Customer Insights, Proactive Attitude, Communication, Decision Making

ASSUMPTION: Allegro's application process is designed to assess candidates' skills and cultural fit, with a focus on leadership, campaign management, and data analysis.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Marketing automation and CRM tools (e.g., HubSpot, Salesforce)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management, with a focus on data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Respect and diversity

Work Style:

• Dynamic and fast-paced environment
• Cross-functional and international teams
• Data-driven decision making
• Opportunity for growth and development

Self-Assessment Questions:

• How do you align with Allegro's company values, particularly customer-centricity and innovation?
• How comfortable are you working in a dynamic, cross-functional team environment?
• How do you approach data-driven decision making, and can you provide an example from your previous experience?

ASSUMPTION: Allegro values candidates who are customer-focused, innovative, collaborative, and data-driven, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing a team with diverse skills and experience levels
• Adapting strategies to local market needs while maintaining consistent messaging
• Balancing strategic planning with hands-on campaign execution
• Working with cross-functional teams and external agencies

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, effective communication, and a data-driven approach.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position focuses specifically on trade marketing and requires experience in campaign management and budget management
• This role offers significant growth opportunities, both in terms of career progression and skill development
• Compared to other marketing roles, this position requires a strong focus on data analysis and interpretation, as well as language proficiency in Polish, English, and Czech/Slovak

ASSUMPTION: This role is unique in its focus on trade marketing and offers significant growth opportunities for candidates with the right skills and experience.

📝 Sample Projects

• Developing and executing a successful trade marketing campaign for a major retail client, resulting in a 20% increase in sales
• Managing a team of marketers to create and implement a comprehensive marketing strategy for a new product launch, leading to a 30% increase in market share
• Conducting market research and customer segmentation to identify growth opportunities and develop targeted marketing campaigns

ASSUMPTION: These sample projects demonstrate the candidate's ability to lead and execute successful trade marketing campaigns, as well as their skills in market research and customer segmentation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does Allegro support the professional development and growth of its employees?
• What are the biggest challenges facing the trade marketing team currently, and how can this role help address them?
• How does Allegro foster a culture of innovation and continuous improvement?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in team leadership, campaign management, and data analysis
• Prepare examples of successful trade marketing campaigns you've led or contributed to
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.