Manager, Trade Marketing

📌 Core Information

🔹 Job Title: Manager, Trade Marketing

🔹 Company: Allegro

🔹 Location: Warsaw, Poland

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Warsaw-based with regular in-person connection)

🚀 Job Overview

Key aspects of this role include:

• Leading and coaching a team of marketing professionals
• Driving selection-focused trade marketing campaigns across Poland, Czechia, and Slovakia
• Managing a significant advertising budget
• Collaborating with cross-functional teams
• Adapting strategies to local market needs while maintaining consistent messaging

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing marketing campaigns across multiple markets.

📋 Key Responsibilities

✅ Lead and coach a team of junior and senior marketers, fostering growth and accountability

✅ Drive execution of selection-focused trade marketing campaigns across multiple markets

✅ Ensure timely, effective implementation aligned with business goals

✅ Monitor campaign performance and optimize based on data insights

✅ Adapt strategies to local market needs while maintaining consistent messaging

✅ Collaborate with cross-functional teams (Categories, BUs, Digital, Media & Creative agencies)

✅ Manage the trade marketing budget efficiently

✅ Support senior management in shaping marketing and campaign strategies

✅ Stay informed on trends, competitors, and customer behavior to identify growth opportunities

ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to balance local market needs with consistent brand messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of team leadership experience in marketing or eCommerce

Required Skills:

• Proven experience in working with media agencies (planning, buying) and creative agencies (production)
• Data-driven decision making
• Strategic planning and execution
• Budget management
• Cross-functional collaboration
• Fluency in Polish (required), English (required), and Czech/Slovak (a plus)

Preferred Skills:

• Experience in eCommerce
• Knowledge of the Polish, Czech, or Slovak markets
• Familiarity with Allegro's platform and business

ASSUMPTION: Candidates should have a strong background in marketing, team leadership, and campaign management, with a focus on data-driven decision making and strategic planning.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 per month, based on industry standards for a manager-level position in marketing in Warsaw. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Leadership role with significant impact and visibility
• Collaborative, open-minded team culture
• Direct influence over campaign strategy and execution
• Exposure to cross-functional and international teams
• Flexibility to work remotely with regular in-person connection
• A chance to shape marketing direction in one of the largest eCommerce players in the region

Working Hours: Full-time (40 hours per week), with flexibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Allegro is the most popular shopping platform in Poland and the largest e-commerce platform of European origin, operating a marketplace model with over 135,000 merchants and 22 million customers.

Company Size: Allegro has over 7,000 employees, offering a vibrant and dynamic work environment with opportunities for growth and development.

Founded: Allegro was founded in 1999 and has since grown to become a leading e-commerce platform in Poland and the wider region.

Company Description:

• Allegro offers products in all key categories, including Automotive, Fashion, Home&Garden, Electronics, Books and Collectibles, Kids, and Health and Beauty.
• Customers can choose from over 250 million offers at the most attractive prices with maximum convenience, including fast and free deliveries under the Allegro Smart! programme, modern financial services (Allegro Pay), and a wide network of pickup points.
• Allegro employs over 7,000 experts in various fields, with a strong focus on technology, customer experience, commerce, delivery experience, and more.

Company Specialties:

• E-commerce marketplace platform
• Retail and consumer goods
• Technology and software development
• Customer experience and service

Company Website: allegro.pl

ASSUMPTION: Allegro's large customer base and extensive product offerings provide ample opportunities for growth and innovation in the e-commerce space.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing team and the broader organization.

Reporting Structure: The Manager, Trade Marketing will report directly to the Head of Trade Marketing and oversee a team of junior and senior marketers.

Work Arrangement: This role is hybrid, with a Warsaw-based office and regular in-person connection, offering flexibility to work remotely.

Growth Opportunities:

• Developing and mentoring team members
• Expanding responsibilities based on performance and business needs
• Gaining exposure to cross-functional teams and international markets

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a focus on developing leadership skills and driving strategic initiatives.

🌍 Location & Work Environment

Office Type: Allegro's Warsaw office is located in the city center, offering a modern and collaborative work environment.

Office Location(s): ul. Wierzbięcice 1B, Nowy Rynek, Poznań, 61-569, PL (headquarters); ul. Żelazna 51/53, Fabryka Norblina, Warszawa, 00-841, PL (Warsaw office)

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
• The city is known for its rich history, vibrant culture, and thriving business scene.
• Warsaw offers a high quality of life, with numerous parks, museums, and cultural attractions.

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely

ASSUMPTION: Warsaw offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Leadership skills and team management
• Campaign strategy and execution
• Data-driven decision making
• Cross-functional collaboration
• Adaptability and cultural fit

Application Tips:

• Highlight your relevant experience in team leadership, marketing campaign management, and data analysis.
• Tailor your resume to emphasize skills and accomplishments related to the key responsibilities listed in the job description.
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to adapt to new situations.

ATS Keywords: Trade Marketing, Team Leadership, Campaign Management, Data Analysis, Budget Management, Cross-Functional Collaboration, Strategic Planning, Problem Solving, Media Agency Experience, Creative Agency Experience, Market Adaptation, Performance Monitoring, Customer Behavior Analysis, Proactive Attitude, Fluent in Polish, Fluent in English

ASSUMPTION: Allegro's interview process is designed to assess candidates' skills and cultural fit, with a focus on leadership, strategic thinking, and adaptability.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Drive, Google Docs)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Allegro uses a combination of collaboration, productivity, and marketing tools to support its team members and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Respect and inclusivity

Work Style:

• Data-driven and strategic
• Collaborative and open-minded
• Adaptable and proactive
• Results-oriented and accountable
• Comfortable working in a dynamic, fast-paced environment

Self-Assessment Questions:

• How do you approach developing and inspiring team members to achieve their full potential?
• Can you provide an example of a time when you adapted a marketing strategy to meet local market needs while maintaining consistent messaging?
• How do you balance data-driven decision making with a proactive, problem-solving attitude?

ASSUMPTION: Allegro values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a results-driven mindset.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise
• Balancing local market needs with consistent brand messaging
• Adapting to a dynamic and fast-paced work environment
• Managing a significant advertising budget effectively
• Collaborating with cross-functional teams and external agencies

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Unlike other marketing management roles, this position focuses specifically on trade marketing and requires experience in working with media and creative agencies.
• This role offers the opportunity to work across multiple markets (Poland, Czechia, Slovakia) and collaborate with international teams.
• Career progression in this role could lead to senior marketing positions within Allegro or other e-commerce companies.

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing management positions, with a focus on trade marketing and cross-market collaboration.

📝 Sample Projects

• Developing and executing a selection-focused trade marketing campaign across Poland, Czechia, and Slovakia
• Analyzing campaign performance data to optimize strategies and improve results
• Collaborating with cross-functional teams to create and implement integrated marketing campaigns

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on campaign management, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Allegro?
• What are the key priorities for this role in the first 90 days?
• How does Allegro support the professional development and growth of its marketing team members?
• What is the expected timeline for reviewing and optimizing trade marketing campaigns?
• How does Allegro foster a culture of innovation and continuous improvement within its marketing teams?

ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, the expectations for the first 90 days, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in team leadership, marketing campaign management, and data analysis.
• Prepare a cover letter that explains your motivation for applying and how your skills and experience make you a strong fit for this role.
• If applicable, prepare examples of your past marketing campaigns and their results to demonstrate your skills and accomplishments.
• Follow up with Allegro's HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.