📌 Core Information
🔹 Job Title: Manager, Trade Marketing
🔹 Company: Allegro
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leadership role with significant impact and visibility
- Collaborative, open-minded team culture
- Direct influence over campaign strategy and execution
- Exposure to cross-functional and international teams
- Flexibility to work remotely with regular in-person connection
- Chance to shape marketing direction in one of the largest eCommerce players in the region
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through team leadership and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead and coach a team of junior and senior marketers, fostering growth and accountability
✅ Drive execution of selection-focused trade marketing campaigns across multiple markets
✅ Ensure timely, effective implementation aligned with business goals
✅ Monitor campaign performance and optimize based on data insights
✅ Adapt strategies to local market needs while maintaining consistent messaging
✅ Collaborate with cross-functional teams (Categories, BUs, Digital, Media & Creative agencies)
✅ Manage the trade marketing budget efficiently
✅ Support senior management in shaping marketing and campaign strategies
✅ Stay informed on trends, competitors, and customer behavior to identify growth opportunities
ASSUMPTION: This role involves a mix of strategic planning, team management, and campaign execution, with a strong focus on data-driven decision making and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of team leadership experience in marketing or eCommerce
Required Skills:
- Proven experience in working with media agencies (planning, buying) and creative agencies (production)
- Data-driven approach with strong analytical skills
- Excellent leadership, coaching, and mentoring skills
- Fluency in Polish (required), English (required), and Czech/Slovak (a plus)
- Strong problem-solving skills and adaptability
- Ability to manage a large budget and deliver results at scale
- Open, patient, assertive, and comfortable in a dynamic environment
Preferred Skills:
- Experience in working with a large eCommerce platform
- Knowledge of the Polish, Czech, and Slovak markets
- Experience in managing a team remotely
ASSUMPTION: Given the leadership and cross-functional nature of this role, candidates should have a strong blend of strategic, analytical, and interpersonal skills, with a proven track record in team management and marketing campaign execution.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, depending on experience and qualifications. This estimate is based on market research and comparable roles in the region.
Benefits:
- Flexible work arrangements, including remote work
- International team and exposure to multiple markets
- Opportunity to shape marketing strategy in a large eCommerce player
- Competitive salary and benefits package
Working Hours: Full-time position with standard working hours, but flexibility may be available based on team needs and individual arrangements.
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Allegro operates in the eCommerce and technology sectors, with a focus on online marketplaces and shopping platforms.
Company Size: Allegro is a large company with over 5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Allegro was founded in 1999 and has since grown to become the largest eCommerce platform of European origin.
Company Description:
- Allegro is the most popular shopping platform in Poland and operates a marketplace model, allowing customers to buy products from over 135,000 merchants.
- The platform offers products in all key categories and serves over 22 million customers each month.
- Allegro employs over 7,000 experts in various fields and is committed to promoting entrepreneurship and innovation in the eCommerce industry.
Company Specialties:
- Online marketplace and shopping platform
- eCommerce and technology solutions
- Financial services and delivery networks
Company Website: allegro.pl
ASSUMPTION: Allegro's large size and market dominance provide a stable and challenging environment for professional growth, with ample opportunities for collaboration and learning.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Manager, Trade Marketing will report directly to the Head of Trade Marketing and oversee a team of junior and senior marketers.
Work Arrangement: This role offers flexibility to work remotely with regular in-person connection, allowing for a balance between independent work and team collaboration.
Growth Opportunities:
- Potential advancement to senior marketing roles within Allegro
- Expansion of responsibilities to include additional markets or product categories
- Development of leadership and management skills through team mentoring and coaching
ASSUMPTION: Given Allegro's size and market position, this role offers strong potential for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Allegro's offices are modern, collaborative workspaces designed to foster innovation and teamwork.
Office Location(s): Warsaw, with regular in-person connection required
Geographic Context:
- Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene and ample professional opportunities.
- The city is well-connected by public transportation, making it easy to commute to Allegro's offices.
- Warsaw is home to a diverse and international community, providing a rich cultural experience for employees.
Work Schedule: Standard working hours with flexibility for remote work, as agreed with the team and manager.
ASSUMPTION: Warsaw offers a dynamic and engaging work environment, with ample opportunities for professional growth and personal development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to assess cultural fit and basic qualifications
- In-person or video interview with the hiring manager and team members to discuss role-specific requirements and team dynamics
- Final interview with senior management to evaluate strategic thinking and leadership potential
Key Assessment Areas:
- Leadership and team management skills
- Campaign management and execution experience
- Data-driven decision making and analytical skills
- Cross-functional collaboration and communication skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your team leadership experience and provide specific examples of successful campaign management and execution.
- Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and adaptability.
ATS Keywords: Trade Marketing, Team Leadership, Campaign Management, Data Analysis, Budget Management, Cross-Functional Collaboration, Strategic Planning, Media Agency Experience, Creative Agency Experience, Problem Solving, Market Adaptation, Performance Monitoring, Polish, English, Czech, Slovak
ASSUMPTION: Allegro's interview process is designed to assess both technical skills and cultural fit, with a strong focus on leadership, team management, and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.)
- Project management software (e.g., Asana, Trello, etc.)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, etc.)
- Budget management and reporting tools (e.g., Google Sheets, Microsoft Excel, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Allegro's internal systems and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Data-driven and analytical
- Adaptable and problem-solving oriented
- Collaborative and cross-functional
- Dynamic and fast-paced
Self-Assessment Questions:
- How do you approach data analysis and decision making in your marketing strategies?
- Can you provide an example of a time when you had to adapt your approach to meet local market needs?
- How do you foster a collaborative and inclusive team environment, especially when working remotely?
ASSUMPTION: Allegro values a data-driven, collaborative, and adaptable work style, with a strong focus on customer-centricity and continuous improvement.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance across multiple markets
- Balancing strategic planning with hands-on campaign execution
- Adapting to a dynamic and fast-paced work environment
- Managing a large budget and delivering results at scale
ASSUMPTION: Given the leadership, cross-functional, and international nature of this role, candidates should be prepared to face challenges related to team management, strategic planning, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Trade Marketing Manager position in other companies, but may offer more international exposure and cross-functional collaboration opportunities due to Allegro's size and market position.
- Compared to other marketing roles, this position places a stronger emphasis on team leadership, cross-functional collaboration, and campaign execution.
- Career progression in this role may lead to senior marketing or management positions within Allegro or other large eCommerce platforms.
ASSUMPTION: While this role shares similarities with other marketing management positions, its unique blend of leadership, cross-functional collaboration, and international exposure sets it apart in the market.
📝 Sample Projects
- Developing and executing a multi-market trade marketing campaign to drive sales and customer engagement
- Managing a team of marketers to optimize campaign performance based on data insights and market trends
- Collaborating with cross-functional teams to launch a new product category or promotional initiative
ASSUMPTION: Sample projects in this role may involve a mix of strategic planning, team management, and campaign execution, with a strong focus on data-driven decision making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Allegro, and how will my work impact the company's growth?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does Allegro support the professional development and growth of its marketing team members?
- What are the most challenging aspects of managing a remote team in an international context, and how does Allegro address these challenges?
- How does Allegro foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to Allegro's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Allegro job portal
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving approach, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
