📌 Core Information
🔹 Job Title: Manager Trade Marketing
🔹 Company: NBCUniversal
🔹 Location: Universal City, California, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of trade marketing initiatives for Universal Orlando and Universal Studios Hollywood
- Cross-functional collaboration with internal sales, marketing, and creative teams
- Development and implementation of marketing campaigns and projects
- Analysis of results and adjustment of strategies as needed
- Leadership and management of direct reports and cross-functional teams
ASSUMPTION: This role requires a strong understanding of B2B and B2B2C audiences, as well as excellent communication and analytical skills.
📋 Key Responsibilities
✅ Develop and execute strategic marketing plans and campaigns for Universal theme parks
✅ Collaborate with internal teams to understand business goals and align marketing efforts
✅ Manage project implementation, ensuring flawless execution and high-quality output
✅ Analyze campaign performance and make data-driven adjustments
✅ Lead and develop direct report team members, fostering a collaborative and innovative environment
✅ Ensure all communications are consistent with the Universal brand
ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or Business Administration (MBA preferred)
Experience: 3+ years of progressive brand management and/or marketing experience
Required Skills:
- Proven team-building and consensus skills
- Record of exceeding targets and objectives
- Strong critical decision-making and communication skills
- Analytical, planning, and budgeting skills
- Understanding of consumer and brand research
- Cross-functional leadership expertise
- Self-starter with ability to maintain poise under ambiguity
- Experience presenting to and working with executives
Preferred Skills:
- Mandarin language skills
- Experience in the travel and resort industry, entertainment, or theme park sector
ASSUMPTION: Candidates with experience in the entertainment industry and a strong understanding of B2B and B2B2C marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 (bonus eligible)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the entertainment sector. Benefits are typical for a large corporation and may include additional perks not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company, operating in the competitive entertainment providers industry.
Company Size: NBCUniversal has 10,001+ employees, providing ample opportunities for growth and collaboration.
Founded: NBCUniversal was founded in 2004, with a rich history in the entertainment industry.
Company Description:
- Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- Produces and distributes filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
- Has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and businesses offers candidates a diverse range of career opportunities and growth prospects.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Manager of Trade Marketing will report directly to the Senior Director of Trade Marketing and collaborate with various internal teams.
Work Arrangement: This is a hybrid role, requiring employees to be on-site for a minimum of three days per week.
Growth Opportunities:
- Potential advancement to senior-level marketing roles
- Expansion of responsibilities based on business needs and performance
- Cross-functional project assignments to gain exposure to different aspects of the business
ASSUMPTION: With NBCUniversal's extensive portfolio, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: NBCUniversal's Universal City, California office is a corporate environment with a focus on collaboration and innovation.
Office Location(s): 100 Universal City Plaza, Universal City, CA 91608-1002, United States
Geographic Context:
- Universal City is located in the San Fernando Valley, north of Los Angeles
- The area offers a mix of urban and suburban living, with easy access to entertainment, dining, and outdoor recreation options
- Los Angeles provides ample opportunities for professional networking and growth
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days per week.
ASSUMPTION: The hybrid work arrangement offers flexibility while ensuring employees remain connected to the on-site corporate culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and presentation abilities
- Analytical and problem-solving skills
- Leadership and team management capabilities
- Alignment with NBCUniversal's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research NBCUniversal's brand and recent marketing initiatives to demonstrate your understanding of the company and its goals
ATS Keywords: Trade Marketing, Strategic Planning, B2B Marketing, Communication Strategy, Analytical Skills, Project Management, Team Management, Brand Management, Presentation Skills, Problem Solving, Budgeting, Consumer Research, Cross-Functional Leadership, Decision Making, Detail Orientation
ASSUMPTION: NBCUniversal's application process is designed to assess candidates' strategic thinking, communication, and leadership skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be expected to evolve as the industry advances.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
- Winning Together: Fostering a culture of teamwork and shared success
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and communication
- Results-driven and data-informed decision-making
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and priorities?
- Do you have strong analytical and problem-solving skills?
- Are you able to maintain a positive and proactive attitude under pressure?
ASSUMPTION: NBCUniversal's culture values collaboration, innovation, and a winning-together mindset, seeking candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing strategic planning with day-to-day implementation and execution
- Adapting to changes in business needs and market trends
- Ensuring consistent brand messaging across various marketing channels and platforms
ASSUMPTION: These challenges are inherent to a mid-level marketing role in a dynamic entertainment industry and can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on trade marketing for Universal theme parks
- Industry-specific context: The entertainment industry is highly competitive and ever-evolving, requiring constant innovation and adaptation
- Career path comparison: This role offers opportunities for growth into senior-level marketing positions within NBCUniversal
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on trade marketing for Universal theme parks sets it apart within the entertainment industry.
📝 Sample Projects
- Developing and executing a strategic marketing campaign to drive attendance at Universal Studios Hollywood during a specific promotional period
- Collaborating with internal teams to create targeted marketing materials for Universal Orlando's annual pass holders
- Analyzing campaign performance data and adjusting strategies to optimize results and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic planning, execution, and analysis aspects of the Manager of Trade Marketing role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing and sales teams within NBCUniversal?
- What opportunities are there for professional development and growth within the company?
- How does NBCUniversal support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research NBCUniversal's brand and recent marketing initiatives to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
