📌 Core Information
🔹 Job Title: Manager, Trade Marketing - Large Format
🔹 Company: Anheuser-Busch
🔹 Location: Johns Creek, Georgia (Atlanta, GA)
🔹 Job Type: Full-Time
🔹 Category: Sales & Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading sales/trade strategy for large-format retailers across the region
- Identifying sales initiatives and opportunities
- Managing activation plans and sponsorships
- Executing the large-format retailer market strategy
- Collaborating with local TMMs and independent retailers
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead the development and implementation of sales/trade strategy for large-format retailers across the region
✅ Identify sales initiatives and opportunities (share/volume/distribution)
✅ Lead communication with local TMMs and manage activation plans and sponsorships
✅ Own the development and execution of the large-format retailer market strategy
✅ Collaborate with local TMMs and independent retailers to drive national programming
✅ Manage ecommerce and connected commerce programming for top 3-4 off-premise regional customers
✅ Manage cross-merch budget, planning, and execution
✅ Manage sampling programs for large-format, package-liquor chain, and independent retailers
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's Degree Required
Experience: 2-3 years of sales and/or marketing experience
Required Skills:
- Excellent verbal and written communication skills
- Ability to manage multiple projects simultaneously and re-prioritize as needed
- Strong organization and time management skills
- In-depth knowledge of chain account sales and marketing
- Proficiency in PowerPoint, Excel, and internal system tools
Preferred Skills:
- Experience in the beverage industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the beverage industry and fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $104,800 - $124,450, bonus and long-term incentive eligible
Benefits:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on the job listing. However, it is always recommended to verify the compensation package directly with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1852
Company Description:
- Anheuser-Busch is America’s leading brewer, creating strong communities and meaningful moments for over 165 years
- The company owns and operates more than 120 facilities and has more than 19,000 colleagues across the United States
- Anheuser-Busch is home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois
- The company is committed to supporting the communities it calls home through responsible drinking and emergency drinking water programs, as well as industry-leading sustainability efforts
Company Specialties:
- Beer
- Sales
- Marketing
- Supply
- Manufacturing
- Quality
- Finance
- Human Resources
- Procurement
- Logistics
- Brewing
- Packaging
- Innovation and Branding
Company Website: https://www.anheuser-busch.com/careers.html
ASSUMPTION: Anheuser-Busch is a well-established company with a strong brand presence and a commitment to community involvement.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Regional Trade Marketing Manager
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential advancement to senior-level trade marketing roles or other management positions within the company
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a fast-paced, dynamic environment
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Johns Creek, Georgia (Atlanta, GA)
Geographic Context:
- Atlanta is the most populous city in Georgia and the ninth-most populous city in the United States
- The Atlanta metropolitan area is the 9th largest in the U.S. and is a major commercial, financial, and transportation hub
- Johns Creek is an affluent suburb of Atlanta with a high quality of life and excellent school systems
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM with flexibility for remote work as needed
ASSUMPTION: The work environment is professional and fast-paced, with opportunities for remote work as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Regional Trade Marketing Manager
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Project management and organizational skills
- Industry knowledge and understanding of the beverage market
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on sales, marketing, and project management skills
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Anheuser-Busch's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and leadership abilities
ATS Keywords: Trade Marketing, Large Format, Sales Strategy, Retail Management, Chain Account Sales, Marketing, Project Management, Ecommerce, Cross Merchandising, Sampling
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Internal system tools (specific tools not mentioned)
- CRM software (specific CRM not mentioned)
ASSUMPTION: Proficiency in Microsoft Office Suite and internal system tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Integrity
- Respect
- Excellence
- Pioneering
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and accountable
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects simultaneously and re-prioritizing as needed?
- Do you have strong communication and presentation skills?
- Are you passionate about the beverage industry and committed to driving results?
ASSUMPTION: Anheuser-Busch values employees who are collaborative, results-driven, and passionate about the beverage industry.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to changes in the beverage market and consumer preferences
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on large-format retailers and ecommerce programming
- Similar roles in other industries may have different target customers and market dynamics
- Career progression in this role may lead to senior-level trade marketing roles or other management positions within the company
ASSUMPTION: While this role shares similarities with other trade marketing positions, its focus on large-format retailers and ecommerce programming sets it apart.
📝 Sample Projects
- Developing and executing a strategic plan to increase market share in large-format retailers
- Managing cross-merchandising initiatives to drive sales and enhance the customer experience
- Collaborating with local TMMs to execute national programming tailored to regional market needs
ASSUMPTION: These sample projects demonstrate the strategic, tactical, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments and teams within the organization?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for growth and development within the company?
- How does Anheuser-Busch support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on sales, marketing, and project management
- Write a cover letter that demonstrates your understanding of the role and your fit with Anheuser-Busch's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and leadership abilities
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
