📌 Core Information
🔹 Job Title: Manager, User Acquisition
🔹 Company: Tala
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing user acquisition strategies to drive exponential user growth under payback guardrails.
- Leveraging a deep understanding of advertising platforms to maximize campaign performance.
- Analyzing complex data sets to extract actionable insights and inform decision-making.
- Designing and executing incrementality tests to measure the true impact of marketing campaigns.
- Collaborating with cross-functional teams to drive user growth.
ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to thrive in a fast-paced environment. The ideal candidate will have a proven track record in user acquisition and a commitment to continuous improvement.
📋 Key Responsibilities
✅ Developing and executing end-to-end user acquisition strategies aligned with driving exponential user growth under payback guardrails.
✅ Utilizing a deep understanding of multiple advertising platforms’ algorithmic functions to maximize campaign performance.
✅ Analyzing complex data sets to extract actionable insights and inform decision-making.
✅ Designing and executing incrementality tests to measure the true impact of marketing campaigns.
✅ Developing a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging.
✅ Clearly communicating insights to stakeholders and partnering with cross-functional teams around the globe to drive user growth.
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a remote, global team.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience.
Experience: 5+ years of proven experience in app user acquisition, managing an 8-figure+ paid social and programmatic budget.
Required Skills:
- Proven ability to launch and learn into multiple new channels from the ground up.
- Demonstrated ability to design and execute incrementality tests quickly and efficiently.
- Excellent communication and collaboration skills across global teams.
Preferred Skills:
- Understanding of statistical modeling and experimental design (e.g., Bayesian methods, causal inference).
- Experience driving high-scale acquisition from paid social and programmatic media buying, but not exclusive to these channels.
ASSUMPTION: Candidates with experience in financial services or emerging markets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Manager, User Acquisition role with 5-10 years of experience in the financial services industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous time off and flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and a remote-first approach
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Tala is a leading financial platform for the Global Majority, offering credit, payments, savings, and transfer services to millions of customers across three continents.
Company Size: 501-1,000 employees. Tala's size allows for a dynamic and collaborative work environment with ample opportunities for growth and impact.
Founded: 2011. Tala has been operating for over a decade, providing customers with access to financial services and fostering economic progress.
Company Description:
- Tala is on a mission to unleash the economic power of the Global Majority by providing access to financial services and tools.
- The company leverages advanced technology and human creativity to reinvent financial infrastructure and solve problems that legacy institutions can't or won't.
- Tala has raised nearly half a billion dollars in investments and debt from leading venture and impact investors.
Company Specialties:
- Mobile Technology
- Credit Scores
- Financial Inclusion
- Big Data
- Economic Development
- Direct Lending
- Emerging Markets
- Data Science
- Risk Analytics
Company Website: http://tala.co
ASSUMPTION: Tala's focus on financial inclusion and its global customer base make it an attractive option for candidates interested in making a social impact through their work.
📊 Role Analysis
Career Level: Managerial. This role involves leading user acquisition efforts and collaborating with cross-functional teams to drive user growth.
Reporting Structure: This role reports directly to the Head of User Acquisition and may have team members reporting to them.
Work Arrangement: Remote OK. Tala has a remote-first approach, with offices in Santa Monica, Nairobi, Manila, Mexico City, and Bangalore.
Growth Opportunities:
- As Tala continues to expand its customer base and product offerings, there will be opportunities for the Manager, User Acquisition to grow within the organization.
- This role offers the chance to work on high-impact projects and gain experience in a fast-growing fintech company.
ASSUMPTION: The Manager, User Acquisition role offers significant growth potential, both within the user acquisition team and across the broader organization.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in multiple locations
Office Location(s): Santa Monica, California; Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; Bangalore, India
Geographic Context:
- Tala's remote-first approach allows for greater flexibility and work-life balance.
- The company's global presence provides opportunities to work with diverse teams and gain exposure to different markets.
- Tala's offices are located in vibrant, multicultural cities with a strong focus on innovation and technology.
Work Schedule: Full-time (40 hours per week) with flexible hours and a remote-first approach
ASSUMPTION: Tala's remote-first approach and global presence make it an attractive option for candidates seeking a flexible and diverse work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the Head of User Acquisition
- Case study presentation and Q&A with the User Acquisition team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Tala's mission
Application Tips:
- Tailor your resume and cover letter to highlight your user acquisition experience and relevant skills.
- Be prepared to discuss your approach to user acquisition, data analysis, and campaign optimization.
- Demonstrate your understanding of Tala's mission and how your skills and experience align with the company's goals.
ATS Keywords: User Acquisition, Media Buying, Data Analysis, Experimentation, Creative Messaging, Cross-Cultural Collaboration, Communication, Collaboration, Statistical Modeling, Experimental Design, Paid Social, Programmatic Media, Campaign Performance, Customer Motivation, User Behavior, Incrementality Testing
ASSUMPTION: Tala's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The company values candidates who are passionate about its mission and have a proven track record in user acquisition.
🛠️ Tools & Technologies
- Advertising platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
- Data analysis tools (e.g., Excel, Google Analytics, SQL)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The Manager, User Acquisition will be expected to have a strong working knowledge of advertising platforms, data analysis tools, and project management tools. Familiarity with Tala's specific tools and technologies may be required.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We believe in creating a world where everyone has equal access to financial services.
- Empowering: We empower our customers and employees to achieve their goals.
- Collaborative: We work together to achieve our mission.
- Innovative: We continuously seek new ways to improve our products and services.
Work Style:
- Remote-first: Tala's remote-first approach allows for greater flexibility and work-life balance.
- Data-driven: Tala values data-driven decision-making and continuous learning.
- Collaborative: Tala fosters a culture of collaboration and teamwork.
Self-Assessment Questions:
- Do you share Tala's commitment to financial inclusion and empowering customers?
- Are you comfortable working in a remote, global team and collaborating with diverse stakeholders?
- Do you have a proven track record of driving user growth through data-driven decision-making and innovative strategies?
ASSUMPTION: Tala values candidates who are passionate about its mission, have a strong work ethic, and are comfortable working in a remote, global team.
⚠️ Potential Challenges
- The Manager, User Acquisition role requires a high level of autonomy and the ability to work effectively in a remote, global team.
- Tala's customer base is diverse and spans multiple continents, which can present unique challenges in user acquisition and engagement.
- The role involves managing a large budget and requires a strong understanding of financial metrics and payback guardrails.
- Tala's rapid growth and expansion can present both opportunities and challenges for the Manager, User Acquisition.
ASSUMPTION: The Manager, User Acquisition role requires strong leadership, communication, and collaboration skills to overcome these challenges and drive user growth.
📈 Similar Roles Comparison
- Compared to other user acquisition roles, this position offers a unique opportunity to work in the financial services industry and drive user growth for a mission-driven company.
- Tala's focus on financial inclusion and empowerment sets it apart from other fintech companies and presents a unique value proposition for candidates.
- This role offers significant growth potential, both within the user acquisition team and across the broader organization.
ASSUMPTION: Candidates interested in working for a mission-driven company with a strong focus on financial inclusion and empowerment may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a user acquisition strategy to drive exponential user growth in a new market.
- Designing and implementing incrementality tests to measure the true impact of marketing campaigns and optimize budget allocation.
- Collaborating with cross-functional teams to develop targeted creative messaging and enhance user engagement.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Manager, User Acquisition role at Tala.
❓ Key Questions to Ask During Interview
- Can you describe the current user acquisition strategy and how my role would contribute to its evolution?
- How does Tala support the professional development and growth of its employees?
- Can you provide an example of a successful user acquisition campaign and the key factors that contributed to its success?
- How does Tala measure the impact of its user acquisition efforts and ensure that they align with the company's overall goals?
- What is the typical career path for someone in the Manager, User Acquisition role at Tala?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your user acquisition experience and relevant skills.
- Prepare for your interviews by researching Tala's mission, values, and customer base.
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and ask about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
