Manager, Value Strategy Arby’s Brand Experience

📌 Core Information

🔹 Job Title: Manager, Value Strategy Arby's Brand Experience

🔹 Company: Inspire Brands

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of innovative, price-focused programs to enhance brand perception.
• Conducting competitive analysis and aligning discounting strategies with business objectives.
• Partnering with cross-functional teams to drive strategic initiatives and optimize value offerings.
• Providing insights and recommendations to senior management to guide business growth strategies.

ASSUMPTION: The role focuses heavily on strategic thinking and stakeholder collaboration, leveraging value-driven marketing to boost Arby's competitive advantage in the Quick Service Restaurant (QSR) industry.

📋 Key Responsibilities

✅ Lead the development of new, traffic-driving, price-focused programs.

✅ Evaluate and recommend adjustments to current discounting strategies based on insights and market dynamics.

✅ Oversee planning and execution of value market tests with data-driven decisions.

✅ Define and manage Arby’s national value construct, balancing demand and profitability.

✅ Collaborate with Category Management and Culinary teams to develop new products aligning with pricing strategy.

✅ Monitor competitive pricing trends to maintain a strong value proposition.

✅ Collaborate on optimizing mid/high barbell pricing strategies.

✅ Ensure profitability in eCommerce through establishing discount guardrails.

✅ Deliver Program 360s and Recaps to assess program effectiveness.

ASSUMPTION: This role requires strong leadership in driving value strategy through cohesive teamwork and comprehensive data analysis, ensuring sustainability and growth.

🎯 Required Qualifications

Education: 4-year degree preferred in Business/Marketing Communications

Experience:

• 7+ years in marketing, with relevant QSR, retail, or consumer-packaged goods experience
• Experience with pricing, value strategy, or promotional planning

Required Skills:

• Strategic mindset and strong analytical skills
• Excellent communication and relationship-building skills
• Proficiency in Microsoft Outlook applications (PowerPoint, Excel, OneDrive)

Preferred Skills:

• Restaurant industry experience
• Proven ability to collaborate across diverse teams

ASSUMPTION: Ideal candidates possess a blend of strategic and analytical skills with a knack for effective communication, enhancing Arby's brand experience through focused marketing initiatives.

💰 Compensation & Benefits

Salary Range: Not specified (industry standard for marketing managers typically includes competitive base salary plus performance bonuses)

Benefits:

• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Employee discount programs

Working Hours: Full-time, 40 hours per week

ASSUMPTION: While specific compensation details are not provided, benefits are likely competitive given the industry standard and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurant (encompassing a diverse portfolio of iconic brands)

Company Size: 10,001+ employees, providing robust infrastructure and growth opportunities

Founded: Founded date not specified

Company Description:

• Operates over 32,600 restaurants globally under distinguished brands.
• Innovative and committed to transforming dining experiences.
• Strives to ignite and nourish flavorful experiences across its portfolio.

Company Specialties:

• Brand management
• Culinary innovation
• Customer experience optimization

Company Website: http://stories.inspirebrands.com

ASSUMPTION: Inspire Brands is positioned as a leader in the restaurant industry, promoting a culture of innovation and excellence in dining experiences.

📊 Role Analysis

Career Level: Managerial role, requiring strategic oversight and leadership capabilities

Reporting Structure: Likely reports to senior management within the marketing division

Work Arrangement: On-site, fostering close collaboration with teams and direct stakeholder engagement

Growth Opportunities:

• Advancement within the brand strategy teams
• Potential for cross-brand portfolio management
• Leadership roles in broader strategic initiatives

ASSUMPTION: The role offers substantial growth potential, with opportunities to impact marketing strategies across a leading restaurant brand portfolio.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Headquarters in Atlanta, Georgia

Geographic Context:

• Strong business hub with a vibrant corporate community
• Access to transportation and diverse dining and cultural options
• Dynamic city fostering innovation and growth

Work Schedule: Standard business hours with potential for project-based flexibility

ASSUMPTION: Working primarily from the office encourages dynamic interaction and collaboration with cross-functional teams and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial application review followed by screening interview
• Subsequent rounds of interviews with marketing leadership
• Final presentation or case study demonstrating strategic thinking

Key Assessment Areas:

• Strategic acumen and innovative thinking
• Analytical skills with a focus on value and pricing strategy
• Ability to collaborate and communicate effectively across teams

Application Tips:

• Highlight experience in value strategy and pricing
• Demonstrate strong analytical and communication skills
• Prepare to discuss past successes with strategic market initiatives

ATS Keywords: Strategic Mindset, Analytical Skills, Communication Skills, Collaboration, Project Management, Consumer Insights, Pricing Strategy

ASSUMPTION: The recruitment process is comprehensive and seeks candidates with a strong strategic and analytical background.

🛠️ Tools & Technologies

• Microsoft PowerPoint
• Microsoft Excel
• Data analytics software (e.g., Tableau or similar)

ASSUMPTION: Proficiency in Microsoft Office Suite is crucial, with additional software expertise seen as an asset for analyzing and presenting complex data.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Diversity and Inclusion

Work Style:

• Hands-on and proactive approach
• Value-driven and results-oriented
• Adaptable to fast-paced environments

Self-Assessment Questions:

• Are you comfortable leading complex strategic projects?
• Can you navigate diverse stakeholder environments effectively?
• Do you thrive in a fast-moving and innovative work culture?

ASSUMPTION: The ideal cultural fit includes being proactive, innovative, and collaborative, aligning with Inspire Brands' commitment to unique dining experiences.

⚠️ Potential Challenges

• Balancing strategic initiatives with operational demands
• Navigating complex stakeholder relationships
• Adapting value strategies to fast-evolving market conditions
• Ensuring alignment between pricing strategy and business goals

ASSUMPTION: The challenges center around strategic alignment and dynamic collaboration within a complex organizational structure.

📈 Similar Roles Comparison

• Strategic Marketing Manager in other fast-casual or QSR chains
• Brand Strategy Leader in consumer goods
• Pricing Strategy Consultant in retail sectors

ASSUMPTION: Similar roles across industries place emphasis on strategic oversight, cross-functional collaboration, and analytical acumen.

📝 Sample Projects

• Development of a new price-driven customer loyalty program
• Comprehensive competitive analysis and market repositioning
• Cross-functional launch of new value-focused product lines

ASSUMPTION: Project examples demonstrate alignment with brand value strategies and require extensive stakeholder collaboration.

❓ Key Questions to Ask During Interview

• How does the brand value strategy align with Arby’s long-term goals?
• What are the biggest challenges currently facing your value strategy?
• Can you provide examples of successful cross-functional collaboration initiatives?
• How does Inspire Brands foster innovation within the marketing team?
• What KPIs are used to measure success in this role?

ASSUMPTION: Interview questions are crafted to gauge alignment with strategic objectives and understanding of organizational culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page
• Prepare a detailed resume highlighting relevant experience in strategic marketing
• Ensure skills in analytical tools and stakeholder management are emphasized
• Include examples where you've driven growth through value-focused strategies
• Follow up with the HR team two weeks post-application to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.