Manager, Venmo Integrated Marketing

📌 Core Information

🔹 Job Title: Manager, Venmo Integrated Marketing

🔹 Company: PayPal

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving Venmo brand and customer growth through integrated marketing plans.
• Collaborating with cross-functional teams for strategic campaign developments.
• Utilizing various marketing channels to enhance brand storytelling and awareness.
• Executing innovative marketing strategies to engage target audiences effectively.

ASSUMPTION: The role emphasizes a mix of strategic oversight and hands-on campaign execution, reflecting a balance between leadership and operational responsibilities in integrated marketing.

📋 Key Responsibilities

✅ Collaborate on integrated marketing plans to enhance brand love and customer growth.

✅ Develop and execute creative strategies across sponsorships, social media, events, etc.

✅ Work with internal teams and agencies to ensure alignment across marketing channels.

✅ Lead the development and execution of cross-funnel campaigns for Venmo products.

✅ Influence stakeholders to secure buy-in on creative concepts and manage production.

✅ Develop playbooks and toolkits to enhance marketing efficacy across markets.

✅ Track and analyze campaign performance against KPIs and budgets.

✅ Stay informed on industry trends to optimize marketing strategies.

ASSUMPTION: Responsibilities indicate a role heavily focused on collaboration and strategic influence, suggesting strong reliance on interpersonal skills and adaptability.

🎯 Required Qualifications

Education: Not specified

Experience: 7-9 years in integrated marketing or related fields

Required Skills:

• Integrated marketing expertise
• Storytelling and content strategy
• Excellent communication and relationship-building skills

Preferred Skills:

• Experience in technology marketing
• Agility in fast-paced environments

ASSUMPTION: Given the dynamic nature of digital payments, the role likely values candidates with tech industry experience to align with Venmo's innovative platform.

💰 Compensation & Benefits

Salary Range: $82,500 to $187,990 annually

Benefits:

• Flexible work environment
• Employee share options
• Comprehensive health and life insurance

Working Hours: 40 hours per week, with hybrid flexibility

ASSUMPTION: Compensation reflects scope and responsibilities, tailored to attract experienced marketing professionals with room for negotiation based on experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees, indicative of a large, established company.

Founded: Not specified

Company Description:

• Championing possibilities for a fast, easy, and enjoyable money experience.
• Empowering global trust and reliance among individuals and businesses.
• Fostering inclusivity and diverse opportunities within the digital economy.

Company Specialties:

• Online Payments
• Mobile Commerce
• Payment Security

Company Website: https://www.paypal.com/us/home

ASSUMPTION: PayPal's extensive global reach and market presence provide significant leverage in the financial tech space, likely benefiting career growth opportunities.

📊 Role Analysis

Career Level: Mid to Senior level, with potential leadership growth.

Reporting Structure: Likely reports within the marketing division, focusing on Venmo brand strategies.

Work Arrangement: Primarily office-based with remote flexibility.

Growth Opportunities:

• Leadership roles within Venmo and broader company networks
• Skills development in cutting-edge marketing technologies
• Cross-departmental collaboration across PayPal

ASSUMPTION: The integrated marketing focus suggests an emphasis on strategic depth and leadership exposure, ideal for those aiming for higher organizational impact.

🌍 Location & Work Environment

Office Type: On-site, modern corporate environment

Office Location(s): New York, United States and other major locations worldwide

Geographic Context:

• Located in a major financial and technological hub
• Access to top-tier networking and client engagement opportunities
• Rich cultural and professional landscape

Work Schedule: Hybrid work model offering flexibility

ASSUMPTION: Proximity to major markets and dynamic workspaces enhance collaborative and innovative efforts across teams.

💼 Interview & Application Insights

Typical Process:

• Initial application screening and online assessment
• First-round interviews with hiring managers
• Panel interview with cross-functional team members

Key Assessment Areas:

• Strategic thinking and innovation
• Cross-functional collaboration skills
• Ability to lead with influence

Application Tips:

• Highlight specific experiences aligning with Venmo's marketing goals
• Demonstrate agility in past projects and workplaces
• Prepare examples of cross-channel marketing success

ATS Keywords: Integrated Marketing, Campaign Planning, Brand Strategy

ASSUMPTION: The interview process is designed to evaluate both technical marketing acumen and collaborative ability in diverse, cross-functional settings.

🛠️ Tools & Technologies

• Marketing analytics platforms (e.g., Google Analytics)
• Content management systems
• CRM software

ASSUMPTION: Familiarity with digital marketing tools is crucial for executing sophisticated, data-driven marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and diversity
• Innovation and collaboration
• Wellness and community focus

Work Style:

• Team-oriented and collaborative
• Adaptable to change and agile processes
• Innovative and strategic mindset

Self-Assessment Questions:

• How do you handle overlapping marketing project deadlines?
• Can you showcase a strategic campaign you've led successfully?
• How do you adapt marketing strategies to emerging trends?

ASSUMPTION: The role demands alignment with PayPal's values and a proactive work style, potentially integrated with personal growth and community engagement initiatives.

⚠️ Potential Challenges

• Balancing multiple campaign initiatives and deadlines
• Integrating cross-functional stakeholder inputs and feedback
• Adapting strategies to rapid industry changes
• Ensuring alignment with brand value and mission across campaigns

ASSUMPTION: Managing complexity and dynamic stakeholder engagements is a core aspect of this role, demanding resilience and strategic foresight.

📈 Similar Roles Comparison

• Brand Manager: Focus more on identity and market positioning
• Digital Marketing Manager: Emphasis on online and social media channels
• Product Marketing Manager: Specific to product launches and lifecycle

ASSUMPTION: Similar roles stress various aspects of marketing, each emphasizing different ends of the strategic spectrum from tactical execution to comprehensive strategy development.

📝 Sample Projects

• Development of a multi-channel marketing campaign for a new product feature launch
• Collaborative event sponsorship and execution with a focus on brand visibility
• Innovation in storytelling through interactive digital experiences

ASSUMPTION: Sample projects reflect core responsibilities, seeking to contextualize previous success in related marketing endeavors with potential real-world applications at Venmo.

❓ Key Questions to Ask During Interview

• How does this role interact with PayPal's broader marketing strategy?
• What are the current challenges facing the Venmo marketing team?
• How does success in this role get measured?
• What opportunities exist for professional growth within the company?
• How are new ideas and initiatives encouraged in the team?

ASSUMPTION: Potential candidates should engage with questions that deepen understanding of strategic fit and growth potential, assessing organizational alignment and career trajectory logic.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing experience.
• Include a cover letter tailored to Venmo's strategic objectives.
• Prepare for initial phone screenings and video interview rounds.
• Engage with PayPal's culture through online insights and current news.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.