📌 Core Information
🔹 Job Title: Manager, Vision Care Product / Brand Marketing - Downstream - Canada (18 month contract)
🔹 Company: Alcon
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time, Contract (18 months)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to optimize brand potential and generate returns for the product portfolio.
- Planning and executing marketing campaigns, including advertising and promotions.
- Managing product positioning and competitive selling strategies.
- Collaborating with various teams, including National Accounts, Field Sales, and Global Marketing.
- Conducting market analysis and sharing findings proactively.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and experience in brand management or consumer packaged goods.
📋 Key Responsibilities
✅ Developing executable marketing plans that drive sales, share, and profit improvements.
✅ Establishing marketing strategies, including advertising/promotions, pricing strategy, distribution channel management, product development, and tactical plan development and execution.
✅ Ensuring channel product positioning and competitive selling strategies.
✅ Strengthening consumer communications through effective creation and implementation of customer-specific marketing campaigns.
✅ Leading new product launch activities or brand extensions.
✅ Working closely with agency partners to develop, evaluate, implement, and track advertising/promotions.
✅ Synthesizing and sharing best practices from other markets on go-to-market approaches and novel launch innovations.
✅ Conducting analysis of specific business issues and evaluating competitive activity, product performance, and marketing communications.
✅ Collaborating with internal and external collaborators to achieve objectives.
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: University Degree in a related field required; MBA preferred
Experience: 2 years of experience with Brand Management/Marketing Communication or Consumer Packaged Goods (CPG) brand management. 2 years of experience in healthcare field sales experience is an asset.
Required Skills:
- Fluent spoken and written English (mandatory); French an asset
- Exceptional project management skills
- Experience with brand management of over-the-counter (OTC) consumer packaged goods (CPG) strongly preferred; experience marketing to healthcare professionals and eyecare professionals a plus
Preferred Skills:
- Experience in the eye care industry
- Fluency in French
ASSUMPTION: Candidates with experience in the eye care industry or marketing to healthcare professionals may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 100,000 per year (Estimated based on market research for similar roles in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off and holidays
Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday to Friday. Some flexibility may be available.
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Canada. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Alcon is a global leader in eye care, providing innovative products and solutions to enhance sight and lives. The company operates in the pharmaceutical manufacturing industry.
Company Size: Alcon has 11-50 employees in Germany, where this job listing was found. However, the company is a global organization with a significant presence in Canada.
Founded: Alcon was founded in 1945 and has since grown into a multinational corporation with a strong focus on research and development.
Company Description:
- Alcon is dedicated to helping people see brilliantly by providing innovative eye care products and solutions.
- The company fosters an inclusive culture and is looking for diverse, talented people to join its team.
- Alcon offers opportunities for growth and collaboration in a highly collaborative and diverse environment.
Company Specialties:
- Eye care products and solutions
- Innovative medical devices
- Research and development
Company Website: alcon.com
ASSUMPTION: Alcon is a well-established company with a strong global presence and a commitment to innovation and quality in the eye care industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring 2-5 years of experience in brand management or consumer packaged goods.
Reporting Structure: The Manager will report to the Senior Director, Vision Care Marketing, Canada.
Work Arrangement: This role is a full-time, 18-month contract position with the possibility of extension or conversion to a permanent role.
Growth Opportunities:
- Networking and collaboration with internal and external stakeholders
- Potential for ongoing career growth within Alcon
- Opportunity to work on high-impact projects and make a significant impact on the company's success
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
🌍 Location & Work Environment
Office Type: Alcon's Mississauga office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a wide range of amenities and recreational opportunities.
- The GTA is a major economic hub with a thriving job market and numerous networking opportunities.
- Mississauga has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM - 5:00 PM, with some flexibility available.
ASSUMPTION: The work environment at Alcon's Mississauga office is collaborative, inclusive, and focused on employee well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with the Senior Director, Vision Care Marketing, Canada
Key Assessment Areas:
- Brand management experience and skills
- Marketing communication experience and skills
- Project management skills
- Collaboration and teamwork skills
- Analytical and problem-solving skills
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter.
- Tailor your application to demonstrate your understanding of the eye care industry and Alcon's products.
- Prepare examples of successful brand management campaigns or projects you've worked on.
- Be ready to discuss your experience with over-the-counter (OTC) consumer packaged goods and marketing to healthcare professionals.
ATS Keywords: Brand Management, Marketing Communication, Project Management, Advertising, Promotions, Pricing Strategy, Distribution Channel Management, Product Development, Tactical Planning, Consumer Communication, Market Analysis, Collaboration, Healthcare Marketing, OTC Products, Sales Strategy, Launch Activities
ASSUMPTION: The application process for this role may include assessments or case studies to evaluate the candidate's skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Inclusive
- Accountable
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Alcon's patient-focused value in your approach to brand management?
- How do you handle working with multiple stakeholders and balancing their priorities?
- How do you approach continuous learning and adaptation in a dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong fit with Alcon's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including internal teams, external partners, and customers
- Adapting to a fast-paced and dynamic work environment
- Meeting sales, share, and profit targets for the assigned product portfolio
ASSUMPTION: Candidates who are proactive, organized, and able to manage multiple priorities effectively will be well-suited to this role.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Manager position in other industries, but with a focus on the eye care industry and over-the-counter (OTC) consumer packaged goods.
- The role requires a unique blend of brand management, marketing communication, and project management skills, with a strong emphasis on collaboration and stakeholder management.
- Career progression in this role could lead to senior management or leadership positions within Alcon or other eye care organizations.
ASSUMPTION: Candidates with experience in similar roles or industries may find this role to be a good fit, but should be prepared to adapt to the unique requirements of the eye care industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new over-the-counter (OTC) eye care product
- Conducting market research to identify trends and opportunities in the eye care industry
- Collaborating with cross-functional teams to optimize the brand potential and generate returns for the product portfolio
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have contributed to the success of their previous employers.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for Alcon's Vision Care business in Canada?
- What are the most significant challenges facing the product portfolio I will be managing?
- How does Alcon support the professional development and growth of its employees?
- What is the company's approach to work-life balance for this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand management, marketing communication, and project management.
- Prepare examples of successful brand management campaigns or projects you've worked on, focusing on your role and the outcomes achieved.
- Be ready to discuss your experience with over-the-counter (OTC) consumer packaged goods and marketing to healthcare professionals.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
