Manager, Wholesale Marketing

📌 Core Information

🔹 Job Title: Manager, Wholesale Marketing

🔹 Company: Reebok International, Ltd

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading strategic marketing initiatives to elevate Reebok's brand presence and drive sell-through at key wholesale partners across the U.S.
• Developing and executing account-specific marketing plans for priority wholesale partners.
• Collaborating with Sales, Product, Creative, and Digital teams to deliver compelling, channel-appropriate executions.
• Managing retail activations, including in-store displays, digital placements, social partnerships, and branded events.
• Analyzing the performance of wholesale marketing efforts to optimize future campaigns and improve ROI.

ASSUMPTION: This role requires a strong understanding of wholesale retail dynamics, exceptional communication skills, and the ability to thrive in a fast-paced, entrepreneurial environment.

📋 Key Responsibilities

✅ Develop and execute account-specific marketing plans for priority wholesale partners.

✅ Own seasonal marketing calendars and go-to-market plans across all wholesale partners.

✅ Collaborate with Sales to align marketing initiatives with sales goals and sell-in priorities.

✅ Brief and develop assets tailored to each retail partner’s consumer and platform with Creative and Brand Marketing teams.

✅ Manage retail activations, including in-store displays, digital placements, social partnerships, and branded events.

✅ Track and analyze the performance of wholesale marketing efforts to optimize future campaigns and improve ROI.

✅ Liaise with internal and external stakeholders to ensure all marketing initiatives are executed on time and on brand.

✅ Stay informed on competitor activity, retail trends, and emerging opportunities within the wholesale landscape.

ASSUMPTION: This role requires strong presentation skills and the ability to communicate marketing strategies and campaign results clearly to internal stakeholders and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-7 years of experience in retail, wholesale, or trade marketing, preferably within footwear, fashion, or lifestyle brands.

Required Skills:

• Strong understanding of wholesale retail dynamics, shopper marketing, and channel segmentation.
• Experience managing cross-functional projects and vendor/retail relationships.
• Data-driven mindset with the ability to analyze KPIs and turn insights into action.
• Exceptional communication, organizational, and presentation skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Preferred Skills:

• Experience working with accounts like Journeys, DSW, Foot Locker, or JD Sports.
• Passion for sneakers, sport, and streetwear culture.
• Familiarity with retail media platforms and digital shelf optimization.

ASSUMPTION: Candidates with experience in the footwear industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager role with 5-7 years of experience in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Reebok products
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Reebok operates in the manufacturing industry, focusing on consumer goods, wholesale, retail, and sporting goods.

Company Size: Reebok is a mid-sized company with 1,001-5,000 employees.

Founded: Reebok was founded in 1895 and has a rich history in the athletic footwear and apparel industry.

Company Description:

• Reebok is an American-inspired global brand with a deep fitness heritage and the mission to design and create the best gear and experiences for the sport of fitness and for fitness athletes around the globe.
• Reebok strives to inspire people everywhere to be their absolute best – physically, mentally, and socially.

Company Specialties:

• Consumer goods
• Wholesale
• Retail
• And sporting goods

Company Website: http://www.reebok.com/

ASSUMPTION: Reebok's focus on fitness and athletic apparel may appeal to candidates with a passion for sports, fitness, and an active lifestyle.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Senior Manager, Wholesale Marketing.

Reporting Structure: The Wholesale Marketing Manager will report to the Senior Manager, Wholesale Marketing and collaborate with various teams, including Sales, Product, Creative, and Digital.

Work Arrangement: This role is on-site (Hybrid) with a flexible work arrangement that allows for remote work as needed.

Growth Opportunities:

• Potential career growth into a Senior Manager or Director role within the Wholesale Marketing team.
• Opportunities to expand responsibilities and manage a team as the business grows.
• Possibility to transition into other marketing roles or departments within the organization.

ASSUMPTION: Reebok's focus on growth and innovation may provide opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Reebok's headquarters is located in Boston, Massachusetts, with a modern, collaborative work environment.

Office Location(s): 25 Drydock Ave, Boston, MA 02210, US

Geographic Context:

• Boston is a vibrant, multicultural city known for its rich history, world-class universities, and thriving sports scene.
• The city offers a variety of neighborhoods, each with its unique character and amenities.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines or attend events.

ASSUMPTION: Candidates should be comfortable working in an urban environment and be prepared for potential inclement weather conditions during the winter months.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Case study or presentation preparation and delivery
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and presentation skills
• Collaboration and teamwork
• Problem-solving and adaptability

Application Tips:

• Highlight your experience in retail, wholesale, or trade marketing and any relevant industry knowledge.
• Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications for this role.
• Prepare a case study or presentation showcasing your marketing strategy and campaign development skills, focusing on a relevant retail or wholesale scenario.
• Follow up with the HR department or hiring manager after submitting your application to express your interest in the position.

ATS Keywords: Wholesale Marketing, Retail Marketing, Account Management, Cross-Functional Collaboration, Presentation Skills, Data Analysis, Project Management, Consumer Insights, Digital Marketing, Wholesale Dynamics

ASSUMPTION: Reebok's hiring process may take several weeks, depending on the number of applicants and the availability of the interview panel.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis tools (e.g., Excel, Google Analytics, or Tableau)
• Marketing automation and CRM platforms (e.g., HubSpot, Marketo, or Salesforce)

ASSUMPTION: Candidates should be comfortable using common office software and project management tools, as well as learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Excellence
• Accountability

Work Style:

• Fast-paced and entrepreneurial
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven mindset and the ability to analyze KPIs and turn insights into action?

ASSUMPTION: Reebok values candidates who are passionate about fitness, sports, and an active lifestyle, as well as those who align with the company's core values.

⚠️ Potential Challenges

• Managing multiple retail partners with varying needs and priorities
• Keeping up with the fast-paced, ever-changing retail landscape
• Balancing the demands of marketing campaigns, retail activations, and data analysis
• Adapting to the unique culture and work environment of each retail partner

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively with various teams, and adapt to the unique needs of each retail partner.

📈 Similar Roles Comparison

• This role focuses on wholesale marketing, while related positions may focus on retail marketing, brand marketing, or digital marketing.
• Wholesale marketing requires a strong understanding of retail dynamics and the ability to develop channel-appropriate marketing strategies.
• Career paths in marketing can vary, with opportunities to specialize in a particular area or move into management roles.

ASSUMPTION: Candidates should research similar roles and marketing specializations to better understand the unique aspects of this position and the potential career growth opportunities.

📝 Sample Projects

• Developing a comprehensive marketing plan for a new product launch with a key wholesale partner
• Analyzing sales data and consumer insights to optimize marketing strategies and improve ROI
• Managing a retail activation event, including coordinating with vendors, managing on-site logistics, and tracking event performance

ASSUMPTION: Candidates should be prepared to provide examples of their marketing strategy development, data analysis, and event management skills during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Reebok?
• What are the key priorities for this role in the first 90 days?
• How does Reebok support the growth and development of its employees?
• What are the most challenging aspects of working with our key wholesale partners?
• How does Reebok foster a culture of innovation and collaboration?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in retail, wholesale, or trade marketing and any relevant industry knowledge.
• Prepare a case study or presentation showcasing your marketing strategy and campaign development skills, focusing on a relevant retail or wholesale scenario.
• Follow up with the HR department or hiring manager after submitting your application to express your interest in the position.
• If selected for an interview, be prepared to discuss your marketing strategy development, data analysis, and event management skills, as well as your understanding of the retail landscape.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.