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Manager, Youth Sports Marketing

Sporting Kansas City
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Youth Sports Marketing

πŸ”Ή Company: Sporting Kansas City

πŸ”Ή Location: United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Spectator Sports

πŸ”Ή Date Posted: Wed Apr 02 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Developing marketing strategies for youth sports programs
  • Managing communication channels including email, social media, and the web
  • Leading multi-channel marketing campaigns
  • Analyzing and reporting on campaign performance and ROI

ASSUMPTION: It is assumed that the candidate will need to have a strategic mindset to balance both long-term and short-term marketing objectives in alignment with Sporting KC’s brand.

πŸ“‹ Key Responsibilities

βœ… Build and manage marketing strategies for youth sports properties

βœ… Manage owned communication channels

βœ… Develop and lead multi-channel marketing campaigns

βœ… Manage marketing budgets effectively

βœ… Ensure the performance optimization of marketing tactics

βœ… Act as a liaison between youth sports and marketing departments

βœ… Ensure project and campaign deadlines are met

βœ… Review and analyze the effectiveness of marketing efforts

βœ… Prepare summary reports for marketing initiatives

βœ… Represent Sporting Kansas City professionally at all times

βœ… Perform additional tasks as needed

βœ… Develop and maintain a marketing calendar for events

βœ… Manage the marketing email database

ASSUMPTION: The candidate is expected to be a proactive leader who can simultaneously manage multiple projects and initiatives.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Journalism, Business, or related field

Experience: Minimum of two years in brand or account management

Required Skills:

  • Proficiency in Salesforce and Salesforce Marketing Cloud
  • Strong time management and organizational skills
  • Excellent communication and interpersonal skills

Preferred Skills:

  • Proficiency in PlayMetrics
  • Spanish fluency

ASSUMPTION: Preferred skills such as PlayMetrics proficiency and Spanish fluency suggest an advantage but aren't mandatory, indicating that diverse language skills and technical know-how are valuable.

πŸ’° Compensation & Benefits

Salary Range: Not specified. Typically, roles of this nature may range significantly based on experience and location.

Benefits:

  • Health insurance
  • Employee discounts
  • Professional development opportunities

Working Hours: 40 hours per week, standard working hours with expectations of event coverage

ASSUMPTION: In addition to typical benefits, it is assumed Sporting Kansas City offers complementary match-day experiences as part of their employee engagement strategies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Spectator Sports, focusing on delivering professional soccer experiences

Company Size: 501-1,000 employees, offering a close-knit yet dynamic working environment

Founded: 1996, showcasing a long-standing presence in Major League Soccer

Company Description:

  • Local ownership by prominent Kansas City entrepreneurs
  • Comprehensive involvement in professional soccer and community sports initiatives
  • State-of-the-art facilities and fan engagement platforms

Company Specialties:

  • Professional Soccer Club
  • Professional Sports Team
  • Entertainment

Company Website: http://www.sportingkc.com

ASSUMPTION: With a robust history and substantial local impact, Sporting Kansas City values community engagement and brand integrity, which may appeal to candidates with similar priorities.

πŸ“Š Role Analysis

Career Level: Mid-level position with direct influence on marketing strategies

Reporting Structure: Reports to senior management within the marketing department

Work Arrangement: Full-time, on-site presence required

Growth Opportunities:

  • Potential to move into senior marketing roles
  • Exposure to cross-functional leadership experiences
  • Opportunities for professional development within sports marketing

ASSUMPTION: The role seems well-suited for an individual seeking to leverage cross-departmental collaboration towards impactful career growth.

🌍 Location & Work Environment

Office Type: Dynamic and collaborative office environment with a focus on sports and entertainment

Office Location(s): Multiple locations across Kansas City, Kansas and Missouri

Geographic Context:

  • Central U.S. location, providing accessibility to national sports events
  • Rich community involvement reflecting in various sporting initiatives
  • Proximity to top-tier sporting facilities

Work Schedule: Primarily weekdays with match day and event responsibilities as required

ASSUMPTION: The work environment is vibrant, centered around both routine operations and event-specific responsibilities, thus requiring flexibility from candidates.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial application submission
  • Pre-screening by HR team
  • Interview rounds with key department leaders

Key Assessment Areas:

  • Leadership and team collaboration abilities
  • Strategic marketing competencies
  • Cultural alignment with Sporting Kansas City values

Application Tips:

  • Highlight experience in sports marketing
  • Demonstrate an understanding of brand management
  • Showcase experience with multi-channel campaigns

ATS Keywords: Youth Sports Marketing, Salesforce, Multi-Channel Campaigns, Leadership

ASSUMPTION: The interview process will likely focus on both technical marketing skills and alignment with the organizational culture, seeking candidates with a passion for sports.

πŸ› οΈ Tools & Technologies

  • Salesforce and Salesforce Marketing Cloud
  • Microsoft Office Suite
  • PlayMetrics (optional advantage)

ASSUMPTION: Proficiency in these tools indicates an expectation for the candidate to effectively manage and analyze digital marketing initiatives.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Commitment to community engagement
  • Passion for delivering sports excellence
  • Innovation and professionalism in every initiative

Work Style:

  • Collaborative and communicative approach
  • Adaptable to fast-paced and evolving environments
  • Goal-oriented with a strategic mindset

Self-Assessment Questions:

  • Do I align with the core values of community engagement?
  • Am I passionate about sports and entertainment marketing?
  • Can I manage multiple projects simultaneously?

ASSUMPTION: Candidates who thrive in dynamic and team-centric environments will likely excel in this role, particularly those with a demonstrated passion for the sports industry.

⚠️ Potential Challenges

  • Managing a diversified workload with overlapping deadlines
  • Ensuring consistent brand messaging across channels
  • Balancing short-term tactical projects with long-term strategic goals
  • Coordinating efforts between various departments and stakeholders

ASSUMPTION: Candidates need to exhibit strong prioritization and communication skills to navigate the fast-paced nature of the sports marketing environment.

πŸ“ˆ Similar Roles Comparison

  • Similar positions within other MLS teams may offer distinct regional market insights
  • Roles in collegiate sports marketing may emphasize community engagement differently
  • Corporate marketing roles may offer varied campaign management structures

ASSUMPTION: Candidates should consider how the specialty focus on youth sports within a professional sports organization differentiates this role from others.

πŸ“ Sample Projects

  • Developing engagement strategies for youth soccer clinics
  • Launching a social media campaign targeting local sports communities
  • Managing a sponsorship activation event at a major match

ASSUMPTION: These project outlines assume a blend of strategic and operational involvement critical for campaign success.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the youth sports marketing team presently?
  • How does Sporting Kansas City integrate community values into its marketing campaigns?
  • What successful strategies have past managers implemented that you’d like to continue?
  • How does the role interface with the first team's promotional efforts?
  • What differentiates a successful candidate in this position?

ASSUMPTION: These questions aim to provide insight into strategic priorities, departmental expectations, and organizational culture fit.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare your resume and cover letter, tailoring it to highlight relevant experiences in sports marketing
  • Ensure your social media profiles demonstrate your engagement with sports trends
  • Be ready to discuss past marketing initiatives and their outcomes
  • Follow up post-application to re-affirm your interest and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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