🔹 Job Title: Managing Director, Digital Marketing, Personalization and Technology
🔹 Company: BMO (Bank of Montreal)
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, On-Site
🔹 Category: Financial Services
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-Site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic leader with a strong background in digital marketing, technology, and data-driven decision making to succeed.
✅ Integrate marketing strategies with advanced technology solutions to drive customer engagement, operational efficiency, and business growth
✅ Lead the end-to-end management of BMO.com, creating a world-class personalized experience for customers
✅ Deliver a competitive public website that drives sales, supports customers to self-serve, and represents BMO’s brand
✅ Provide technology oversight for marketing platforms, including content, and automation and release tools and practices
✅ Build and nurture strong partnerships across the bank to enable customer, business, and enterprise objectives and impact
✅ Promote and support the Bank’s risk culture, ensuring risk-taking activities remain within agreed limits and comply with all regulatory requirements
✅ Role model driving simplicity and productivity enhancements for optimization across groups, driving continuous improvement on key measures
✅ Activate BMO’s winning culture, aligned with Purpose, and foster diversity, equity, and inclusion
✅ Develop leaders, plan for succession, and foster a high-performance culture
✅ Drive top talent acquisition and retention, developing organizational capabilities to drive competitive advantage
✅ Lead and mentor a team with diverse risk and business experience, skills, and orientation
✅ Lead, promote, and reinforce the Bank’s Ambition, personally role modeling One Bank leadership, driving sustainable improvements in customer loyalty and business growth, and adhering to enterprise customer experience and brand standards
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to succeed in a dynamic and complex environment.
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of progressive, strategic leadership roles in Marketing Technology (MarTech), Digital Marketing, and Performance Marketing, with a proven track record of delivering exceptional results (preferably in financial services)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in digital marketing, technology, and data-driven decision making to succeed in this role.
Salary Range: CAD 165,000 - 195,000 per year
Benefits:
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing and is subject to change based on the candidate's qualifications and experience.
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1817
Company Description:
Company Specialties:
Company Website: http://www.bmo.com
ASSUMPTION: BMO is a well-established financial institution with a strong commitment to diversity, equity, and inclusion, providing a comprehensive range of financial services to its customers.
Career Level: Executive/Management
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and has direct reports, including digital marketers, personalization experts, and engineers
Work Arrangement: On-site, full-time
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on BMO’s digital marketing and technology efforts.
Office Type: Corporate headquarters
Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: BMO’s headquarters offers a dynamic and collaborative work environment, with easy access to amenities and a diverse range of cultural experiences.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Personalization, Marketing Technology, MarTech, CMS, Marketing Automation, Data Analytics, Customer Engagement, Business Growth, Leadership, Management, Financial Services
ASSUMPTION: BMO’s application process is designed to assess candidates’ strategic thinking, leadership, and technical skills, as well as their cultural fit with the organization.
ASSUMPTION: This role requires proficiency in a range of marketing technology tools and platforms, with a focus on Adobe Experience Manager (AEM) and Marketo.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: BMO values candidates who align with their bold, customer-obsessed, and responsible culture, and who can thrive in a collaborative and agile work environment.
ASSUMPTION: This role presents significant challenges, requiring a strong leader with a deep understanding of digital marketing, technology, and data-driven decision making to succeed.
ASSUMPTION: This role is unique in its focus on integrating marketing strategies with advanced technology solutions, requiring a strong leader with a deep understanding of both digital marketing and technology.
ASSUMPTION: These sample projects illustrate the strategic and technical nature of this role, requiring a strong leader with a deep understanding of digital marketing, technology, and data-driven decision making.
ASSUMPTION: These key questions help candidates understand the strategic context, priorities, and resources available for this role, as well as BMO’s approach to professional development and performance measurement.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.