Managing Director, Digital Marketing, Personalization and Technology

📌 Core Information

🔹 Job Title: Managing Director, Digital Marketing, Personalization and Technology

🔹 Company: Bank of Montreal

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team to integrate marketing strategies with advanced technology solutions to drive customer engagement and business growth.
• Owning the strategy and execution of digital marketing priorities, including delivering scaled personalization across customer touchpoints and supporting efficient customer acquisition and share of wallet growth.
• Managing a team of marketing, personalization, and technology experts to deliver on desired business results.
• Providing strategic leadership, guidance, and specialized knowledge to direct reports, internal customers, and senior management.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and expertise in digital marketing, personalization, and technology to drive success in a dynamic environment.

📋 Key Responsibilities

✅ Manage a team of marketing, personalization, and technology experts to deliver on desired business results.

✅ Provide strategic leadership, guidance, and specialized knowledge to direct reports, internal customers, and senior management in the area of Marketing, Technology, and Personalization.

✅ Champion data-driven marketing and personalization initiatives across BMO-owned channels to drive clear and measurable customer and business value.

✅ Deliver a competitive public website that drives sales, supports customers to self-serve, and represents BMO’s brand by enabling a scaled personalization that extends to BMO-owned channels.

✅ Provide technology oversight for marketing platforms, including content, and automation and release tools and practices.

✅ Build and nurture strong partnerships across the bank to enable customer, business, and enterprise objectives and impact.

✅ Role model driving simplicity and productivity enhancements for optimization across groups, driving continuous improvement on key measures.

✅ Foster diversity, equity, and inclusion and create an inclusive environment for all employees by eliminating barriers to inclusion.

✅ Develop leaders, plan for succession, and foster a high-performance culture.

✅ Drive top talent acquisition and retention, developing organizational capabilities to drive competitive advantage.

✅ Lead, promote, and reinforce the Bank’s Ambition; personally role model One Bank leadership; drive sustainable improvements in customer loyalty and business growth; adhere and support enterprise customer experience and brand standards.

ASSUMPTION: This role involves a wide range of responsibilities, requiring a strong leader who can balance strategic thinking with hands-on management and collaboration across various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 10+ years of progressive, strategic leadership roles in Marketing Technology (MarTech), Digital Marketing, and Performance Marketing, preferably in financial services.

Required Skills:

• Deep expertise and demonstrated ability in managing Marketing Technology (MarTech) stacks, including Content Management System (CMS), marketing automation tools, data analytics platforms, customer data platforms, and technical delivery.
• Excellent organization/project planning skills and ability to operate with pace in a highly dynamic environment.
• Proven track record in achieving or exceeding objectives and delivering timely, cost-effective, and industry-leading results.
• Proven ability to work within a changing environment and lead the implementation of change.

Preferred Skills:

• Experience in managing a team of marketing, personalization, and technology experts.
• Strong partnership and collaboration skills across various teams and stakeholders.
• Familiarity with the financial services industry and its regulations.

ASSUMPTION: Given the complexity and breadth of this role, candidates should have a strong background in digital marketing, technology, and leadership, with a proven track record of driving results in a dynamic environment.

💰 Compensation & Benefits

Salary Range: CAD $165,000 - $195,000 per year

Benefits:

• Health Insurance
• Tuition Reimbursement
• Accident Insurance
• Life Insurance
• Retirement Savings Plans

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is essential to verify the actual compensation package with the employer, as it may include additional components such as bonuses, stock options, or other forms of compensation.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Bank of Montreal (BMO) is one of the largest banks in Canada, providing a wide range of personal and commercial banking, wealth management, and investment banking services.

Company Size: 10,001+ employees. As a large organization, BMO offers extensive resources and opportunities for career growth and development.

Founded: 1817. BMO has a long history and a strong reputation in the financial services industry.

Company Description:

• Bank of Montreal is committed to helping people at every stage of their financial lives, providing personalized banking experiences and solutions.
• The company is dedicated to fostering an inclusive and diverse workplace, where employees can grow and make an impact.
• BMO is also focused on sustainability and responsible business practices, aiming to create a positive impact on the environment and communities it serves.

Company Specialties:

• Personal Banking
• Commercial Banking
• Wealth Management
• Capital Markets
• Asset Management

Company Website: http://www.bmo.com

ASSUMPTION: As a large, established financial institution, Bank of Montreal offers a stable and secure work environment with extensive resources and opportunities for career growth and development.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position, requiring extensive experience and expertise in digital marketing, technology, and management.

Reporting Structure: This role reports directly to the Chief Marketing Officer or a similar senior executive within the organization.

Work Arrangement: On-site. This role requires a physical presence in the office, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career advancement within the organization, such as moving into a more senior executive role or taking on additional responsibilities.
• BMO also provides opportunities for lateral moves into different areas of the business, allowing employees to gain diverse experience and develop their skills.

ASSUMPTION: Given the seniority and strategic nature of this role, there are significant opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at BMO’s corporate headquarters in Toronto, Ontario, Canada.

Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA

Geographic Context:

• Toronto is the capital of the province of Ontario and the largest city in Canada, with a diverse and multicultural population.
• The city offers a wide range of amenities, cultural attractions, and recreational opportunities.
• Toronto has a humid continental climate, with warm summers and cold winters.

Work Schedule: Full-time, 40 hours per week, with the possibility of occasional overtime or flexible hours to meet business needs.

ASSUMPTION: As a large city with a diverse economy, Toronto offers numerous opportunities for personal and professional growth, as well as a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the BMO careers website.
• Phone or video screen with a member of the HR team or a hiring manager.
• In-depth behavioral and technical interviews with multiple stakeholders, including senior leadership.
• Final round interviews, which may include a case study or presentation component.
• Background check and reference checks.

Key Assessment Areas:

• Strategic thinking and leadership skills.
• Expertise in digital marketing, personalization, and technology.
• Ability to manage and collaborate with a diverse team of stakeholders.
• Problem-solving skills and adaptability in a dynamic environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with MarTech stacks, digital marketing strategies, and team leadership.
• Research BMO’s company culture and values to demonstrate your fit with the organization.
• Follow up with the hiring manager or HR contact after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Digital Marketing, Personalization, Marketing Technology, Strategic Leadership, Team Management, Customer Engagement, Business Growth, MarTech Stacks, CMS, Marketing Automation, Data Analytics, Customer Data Platforms, Technical Delivery, API Integrations, Cloud-Based Solutions

ASSUMPTION: As a large organization with a structured hiring process, BMO uses Applicant Tracking Systems (ATS) to manage and streamline the application process. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the right people.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Marketing Automation Tools
• Data Analytics Platforms
• Customer Data Platforms
• Technical Delivery Tools (e.g., web development, API integrations, cloud-based solutions)

ASSUMPTION: As a role focused on digital marketing, personalization, and technology, this position requires a strong understanding of various marketing technology tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Inclusion
• Agility

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering business value
• Adaptable and responsive to change
• Customer-centric and committed to exceptional customer experiences

Self-Assessment Questions:

• How do your personal values align with BMO’s company values?
• Can you provide an example of a time when you successfully led a team through a significant change or transformation?
• How do you approach continuous learning and staying up-to-date with the latest trends and best practices in digital marketing and technology?

ASSUMPTION: As a large, established organization, Bank of Montreal has a well-defined company culture and values. Candidates should be prepared to demonstrate their fit with these values and the organization’s work style.

⚠️ Potential Challenges

• Managing a team with diverse skills, backgrounds, and orientations in a dynamic and fast-paced environment.
• Balancing strategic thinking and leadership with hands-on management and execution.
• Navigating a large, complex organization with multiple stakeholders and competing priorities.
• Keeping up with the latest trends and best practices in digital marketing, personalization, and technology in a rapidly evolving field.

ASSUMPTION: As a senior leadership role in a large organization, this position presents unique challenges that require strong leadership, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Compared to other senior digital marketing roles, this position has a stronger focus on technology and personalization, requiring a broader skill set and deeper expertise in these areas.
• In the financial services industry, this role is unique in its integration of marketing, technology, and personalization, with a strong focus on driving business growth and customer engagement.
• Career progression in this role may lead to more senior executive positions within the organization, such as Chief Marketing Officer or similar roles.

ASSUMPTION: As a unique role with a specific focus on digital marketing, technology, and personalization, this position offers distinct opportunities and challenges compared to other similar roles in the industry.

📝 Sample Projects

• Leading a team to migrate BMO’s public website to a new enterprise Content Management System (CMS), ensuring a seamless transition and improved user experience.
• Implementing a customer data platform to centralize customer data and enable personalized marketing campaigns across BMO-owned channels.
• Managing a team to develop and integrate a new marketing automation tool, improving campaign efficiency and effectiveness.

ASSUMPTION: As a senior leadership role focused on digital marketing, technology, and personalization, this position involves a wide range of projects and initiatives that require strong leadership, strategic thinking, and technical expertise.

❓ Key Questions to Ask During Interview

• Can you describe the current state of BMO’s digital marketing and technology stack, and what initiatives are planned to modernize and enhance it?
• How does this role collaborate with other teams and stakeholders within the organization, such as product, design, and risk management?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does BMO support the professional development and growth of its employees, particularly in senior leadership roles?
• What is the company’s approach to innovation and staying ahead of industry trends in digital marketing and technology?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your understanding of the organization and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.bmo.com/ca/en/job/R250013686/Managing-Director-Digital-Marketing-Personalization-and-Technology
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, technology, and leadership.
• Prepare for your interviews by researching BMO’s company culture, values, and recent initiatives in digital marketing and technology.
• If selected for an interview, be prepared to discuss your experience with MarTech stacks, digital marketing strategies, and team leadership.
• Follow up with the hiring manager or HR contact after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.