Maple Hospitality Group Senior Brand Manager

📌 Core Information 🔹 Job Title: Senior Brand Manager 🔹 Company: Maple Hospitality Group 🔹 Location: Dallas, Texas 🔹 Job Type: Full Time 🔹 Category: Hospitality 🔹 Date Posted: April 9, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing strategies for designated brands - Managing and growing brand awareness and loyalty - Collaborating with cross-functional teams and external partners - Analyzing campaign performance and optimizing marketing efforts - Creating engaging content and managing social media platforms - Coordinating on-site and off-site marketing events ASSUMPTION: This role requires a strong understanding of restaurant marketing and a proven track record in brand management. The ideal candidate will have experience in upscale/fine dining and be comfortable working in a fast-paced, collaborative environment. 📋 Key Responsibilities ✅ Brand Marketing Strategy - Manage, own, and communicate Maple Hospitality Group brands to grow awareness, drive traffic, and uphold standards across all communication efforts and platforms - Develop comprehensive strategic marketing plans for designated markets/brands in collaboration with the Director of Marketing - Work with creative leads and operations teams to create and develop onsite programming, marketing content/creative assets, and delivery - Liaise and direct designated public relations and media agencies around campaigns, daily project needs, and overall project management - Lead brand management efforts across cross-functional marketing team members and marketing partners to develop strategies and ensure project goals, timelines, and budgets are met - Work closely with the digital ad agency to optimize performance of paid media campaigns, run test campaigns, and ensure ads are accomplishing individual restaurant goals - Display proficiency in the company's CRM platform and leverage tools for email marketing, text marketing, and analytics - Compile and share results of comprehensive performance reports and status updates for marketing and operations leadership on marketing plan performance ASSUMPTION: The Senior Brand Manager will be responsible for driving brand success through strategic planning, effective communication, and strong leadership skills. ✅ Brand Ambassador - Embody and live the Maple Hospitality lifestyle - Identify and experience new hospitality concepts in markets where MHG operates, and consistently keep a pulse on industry and cultural trends - Represent the marketing department and Maple Hospitality Group with external partners in a collaborative and cohesive manner to advance both parties' mutual objectives - Drive innovative idea generation by monitoring trends and exploring new tools, trends, and applications - Attend and represent Maple Hospitality Group in market events, and ensure integrated marketing objectives are achieved and ideal guest experience is achieved ASSUMPTION: The ideal candidate will be passionate about the hospitality industry, have a strong understanding of trends, and be able to effectively communicate with various stakeholders. ✅ Marketing Optimization and Analysis - Analyze campaign performance and suggest improvements based on engagement and revenue generated - Manage segmentation of the database and implement remarketing strategies - Identify the target audience to grow the database and increase loyalty - A/B testing on campaigns to establish the most effective approach and optimized budget ASSUMPTION: The Senior Brand Manager will be responsible for continuously improving marketing efforts through data-driven insights and strategic analysis. ✅ Social Media & Content Management - Create and implement an editorial social media calendar to manage content and plan specific, timely content and campaigns for designated brands - Create, capture, and edit original photo and video content for all brands for use on all marketing platforms, with proficiency in Canva - Work with marketing leadership to schedule, plan, and execute approved photoshoots - Create engaging content in text, image, and video format - Create an optimal schedule for posting, considering both customer engagement metrics and web traffic - Measure and report on the success of social media campaigns ASSUMPTION: The ideal candidate will have strong creative skills, be comfortable using various tools, and have a deep understanding of social media trends and best practices. ✅ On Premise Marketing - Coordinate, support, execute, document, and promote off-site and in-house marketing events - Attend operations and other relevant meetings as marketing team representative - Manage weekly onsite collaborative marketing meetings with operators for designated brands - Assist on special projects as needed ASSUMPTION: The Senior Brand Manager will be responsible for ensuring all marketing events and projects run smoothly and effectively. 🎯 Required Qualifications Education: - Bachelor's Degree in Marketing, Communications, Public Relations, or a related discipline Experience: - 5+ years of experience in restaurant marketing with demonstrated success, preferably in restaurant or hospitality sector Skills: - Demonstrated skills, knowledge, and experience in the development and execution of marketing, with the potential and attitude required to learn - Personality that embodies the Maple Hospitality lifestyle - Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly, and candidly - Ability to manage multiple projects at a time and build strong, highly collaborative relationships - Thorough knowledge of marketing strategies and tactics, preferably in a restaurant/hospitality environment - Strong drive for success; continuous learning of new and improved marketing techniques - Excellent business judgment and curiosity of the business environment - Excellent communications skills, both verbal and written, with the ability to effectively communicate to a broad range of audiences, from restaurant personnel to C-level leaders - Strong understanding of creative concepts and storytelling and how to engage consumers - Proven experience in translating a brand vision and strategy into compelling customer communications - In-depth understanding of customer perception and behavior and applying that to move the brand forward - Proven success in developing impactful Social Media acquisition, advertising, and community engagement programs - Proficient in Adobe Creative Suite, Google Suite, and MS Office Suite, CRM systems, databases, and marketing automation - Experience with, or ability to learn, hospitality platforms such as Seven Rooms, OpenTable, Yelp, and Sprout Social 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Brand Manager role in the hospitality sector, with 5-10 years of experience) Benefits: - Health & Wellness Benefits - Medical, Dental, Vision & Life - Generous Dining Benefits at all Maple Hospitality Group locations - Gym Membership Discounts - Discounted Parking - Travel & Growth Potential - Staff Meals - Progressive Paid Time Off - Referral Program Working Hours: 40 hours per week, with the ability to work weekends as needed 📌 Applicant Insights 🔍 Company Context Industry: Hospitality Company Size: 501-1,000 employees Founded: 2015 Company Description: Maple Hospitality Group aims to present experiences that can be imitated but never duplicated. They pride themselves on being playful but have created a sincere brand of hospitality that is uniquely theirs and second to none. Their recipe for success is crafted by carefully preparing every detail of each project they create, from conception to completion. Company Specialties: Restaurants, Hospitality, Wine, Steakhouse, Celebrations, Private Dining, Italian, Cocktail Lounge, Cocktail Bar, Sushi, Seafood, Chicago, Scottsdale, and Dallas Company Website: https://www.maplehospitality.com 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: The Senior Brand Manager will report directly to the Director of Marketing. Work Arrangement: This position is on-site, with the ability to travel up to 25% to MHG restaurant locations. The role requires working in the office or on-site at a restaurant Monday through Friday, with weekends as needed. Growth Opportunities: - Exposure to various aspects of the hospitality industry and multiple brands - Potential to travel and gain experience in different markets - Opportunities for career advancement within the marketing department or the broader organization ASSUMPTION: The Senior Brand Manager role offers a unique opportunity to grow both personally and professionally within the dynamic and expanding hospitality sector. 🌍 Location & Work Environment Office Type: Corporate office or restaurant location Office Location(s): - Maple Hospitality Group corporate offices in Chicago, IL - Monarch & Kessaku in Dallas, TX Geographic Context: - Dallas, Texas: A vibrant city with a diverse cultural scene, offering a mix of urban and suburban living options. It is known for its arts, music, and food scenes, as well as its sports teams and museums. Work Schedule: Monday through Friday, with weekends as needed ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative environment and be able to adapt to the unique demands of the hospitality industry. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with key stakeholders 5. Background check and offer Key Assessment Areas: - Marketing strategy and planning - Brand management and communication - Campaign analysis and optimization - Social media and content management - Event coordination and project management - Leadership and team collaboration skills Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills - Showcase your understanding of the hospitality industry and Maple Hospitality Group's unique brand - Prepare examples of successful marketing campaigns and their results - Be ready to discuss your personal brand and how it aligns with the Maple Hospitality lifestyle ATS Keywords: Senior Brand Manager, Restaurant Marketing, Brand Management, Marketing Strategy, Social Media Management, Campaign Analysis, Event Coordination, Team Collaboration, Hospitality Industry, Upscale Dining, Fine Dining ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, cultural fit, and ability to thrive in a fast-paced, collaborative environment. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) - Google Suite (Gmail, Google Drive, Google Docs, Sheets, Slides) - Microsoft Office Suite (Word, Excel, PowerPoint) - CRM systems (e.g., HubSpot, Salesforce, Zoho CRM) - Marketing automation tools (e.g., Marketo, Pardot, Mailchimp) - Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) - Hospitality platforms (e.g., Seven Rooms, OpenTable, Yelp, Sprout Social) ASSUMPTION: The ideal candidate will be comfortable using a variety of marketing tools and be open to learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Generous: Always give more than you receive, and never take advantage of a guest. The value that a guest receives always exceeds what they pay. - Excellence: Do our work exceptionally, with skill and talent curated from decades of hospitality experience. Our staff has more food, wine, and cocktail knowledge than any other Hospitality Group. - Fun: We love what we do, we laugh a lot, and we never take ourselves too seriously. Having fun is a critical component to success at an intense and complex restaurant. - Fail Fast: As we strive to be the best, we will make mistakes. It is ok to screw up as long as you learn, adjust, and get better. Don't wait... fail fast and move on. Work Style: - Collaborative: Maple Hospitality Group values teamwork and encourages open communication and idea sharing. - Creative: The ideal candidate will have a strong understanding of creative concepts and storytelling and how to engage consumers. - Adaptable: The role requires flexibility and the ability to adapt to the unique demands of the hospitality industry. - Passionate: The ideal candidate will have a genuine love for the hospitality industry and a strong desire to create exceptional experiences for guests. Self-Assessment Questions: 1. How do you embody the Maple Hospitality lifestyle, and how does it influence your approach to brand management? 2. How do you balance having fun and maintaining a high level of professionalism in a fast-paced, collaborative environment? 3. Can you provide an example of a time when you failed fast and learned from your mistake to improve your marketing efforts? ASSUMPTION: The ideal candidate will be able to articulate how their personal values and work style align with Maple Hospitality Group's company culture and values. ⚠️ Potential Challenges 1. Workload: The role may require managing multiple projects and working long hours, especially during peak seasons or when planning major events. 2. Travel: The position may require up to 25% travel to MHG restaurant locations, which could disrupt personal schedules and routines. 3. Work-life balance: The dynamic nature of the hospitality industry may make it challenging to maintain a consistent work-life balance, especially for those with family or other personal commitments. 4. Adapting to change: The role may involve adapting to changes in marketing strategies, brand positioning, or operational procedures, which could require learning new skills or adjusting to new processes. ASSUMPTION: The Senior Brand Manager will need to be proactive, organized, and able to effectively manage their time and priorities to overcome these challenges. 📈 Similar Roles Comparison 1. Brand Manager vs. Marketing Manager: Both roles focus on driving brand success, but a Brand Manager typically has a more narrow focus on brand-specific strategies, while a Marketing Manager oversees a broader range of marketing initiatives. 2. Hospitality Industry vs. Other Industries: The hospitality industry has unique challenges and opportunities, such as seasonality, customer expectations, and competition. A candidate with hospitality experience may have a better understanding of these factors and how to navigate them effectively. 3. Career Path: A Senior Brand Manager role can lead to career advancement within the marketing department or the broader organization, with potential paths including Director of Marketing, Vice President of Marketing, or even Chief Marketing Officer. ASSUMPTION: The ideal candidate will have a clear understanding of their career goals and how this role can help them achieve their long-term objectives. 📝 Sample Projects 1. Brand Repositioning: Develop and execute a brand repositioning strategy to appeal to a new target audience while maintaining brand equity with existing customers. 2. Campaign Launch: Plan, coordinate, and execute a marketing campaign for a new restaurant opening, including event planning, media outreach, and social media promotion. 3. Customer Segmentation: Analyze customer data to segment the audience and create targeted marketing campaigns to increase engagement and revenue. ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their successes and the lessons they learned. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Senior Brand Manager role and how they align with my skills and experience? 2. Brand Strategy: How does the company envision the brand evolving over the next few years, and what role will the Senior Brand Manager play in achieving these goals? 3. Team Collaboration: How does the marketing team collaborate with other departments, such as operations and culinary, to ensure consistent branding and messaging across all touchpoints? 4. Growth Opportunities: What opportunities exist for professional growth and development within the marketing department or the broader organization? 5. Company Culture: How does the company's culture support work-life balance, and what resources are available to help employees manage their well-being? ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their understanding of the role and their commitment to the company's success. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link. 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills. 3. Prepare examples of successful marketing campaigns and their results to discuss during the interview. 4. Research Maple Hospitality Group and be ready to discuss how your personal brand aligns with the company's values and culture. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Disclaimer This job description is for a non-remote, on-site position. While the company is headquartered in Chicago, IL, the position may be based in Dallas, TX, or another MHG location. The role requires working on-site at the designated office or restaurant location, with the ability to travel up to 25% to other MHG restaurant locations as needed.