Marcom Executive 市场传媒主任

📌 Core Information

🔹 Job Title: Marcom Executive 市场传媒主任

🔹 Company: Hilton

🔹 Location: Nanjing, Jiangsu, China

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Execution of marketing activities to boost revenue across multiple streams.
• Enhancing local market awareness of the Hilton brand in Nanjing.
• Building and maintaining relationships with various stakeholders such as hotel guests and media companies.
• Coordination with Marcom Manager on marketing plans and promotional activities.

ASSUMPTION: The role involves substantial collaboration with other departments to ensure marketing strategies align with overall business goals, considering Hilton’s vast presence and reputation in the hospitality industry.

📋 Key Responsibilities

✅ Support the Marcom Manager in creating and executing the hotel’s annual marketing plan.

✅ Assist in group marketing media responsibilities: planning, design, production, PR, promotions, and event management.

✅ Ensure marketing activities align with business segments, with specified ROI time and budget.

✅ Increase hotel awareness through press releases to media and local communities.

✅ Manage marketing activities, overseeing budget, agendas, media participation, and promotional materials.

✅ Design and produce marketing materials adhering to brand standards.

✅ Maintain and manage the hotel’s image database.

✅ Oversee social media platforms, supporting strategic promotions and customer database development.

✅ Monitor competitor activities and support strategy development.

✅ Undertake any other reasonable duties as assigned.

✅ Be open to job description changes as required by management.

ASSUMPTION: The role requires adaptability and insights into evolving marketing trends to leverage Hilton's established brand effectively.

🎯 Required Qualifications

Education: Bachelor’s/College degree in Marketing, Mass Communications, Media, or related field.

Experience: At least 2 years of relevant work experience or equivalent combination of education and experience.

Required Skills:

• Hospitality and passion for delivering exceptional guest experiences.
• Strong integrity and ethical conduct.
• Leadership skills within the industry and community settings.
• Effective teamwork abilities.

Preferred Skills:

• Strong written communication skills in both Chinese and English.
• Proficiency with Microsoft Office software.

ASSUMPTION: Candidates with a proactive approach to learning and adapting to Hilton’s culture will likely thrive in this role, as continuous improvement is a vital component of success.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the industry.

Benefits:

• Standard Hilton employee benefits such as hotel discounts and health plans.
• Opportunity for career development and growth.
• Educational support and certification opportunities.

Working Hours: 40 hours per week with potential flexibility.

ASSUMPTION: Compensation aligns with industry standards, considering Hilton's stature as a leading global hospitality brand.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality - one of the largest and most recognized industries worldwide.

Company Size: 5,001-10,000 employees, indicating a robust organizational structure with significant resources.

Founded: 1919, highlighting a long-standing reputation in the hospitality industry.

Company Description:

• Operates over 600 hotels in dynamic locations around the world.
• Renowned for exceptional hospitality and award-winning culinary experiences.
• Commitment to groundbreaking industry standards and guest satisfaction.

Company Specialties:

• Not specified, but extensive expertise across hospitality, guest experience, and hotel management.
• Engagement in luxury accommodations and full-service operation.
• Diverse brand portfolio under the Hilton umbrella.

Company Website: https://stories.hilton.com/brands/hilton-hotels

ASSUMPTION: Hilton’s established history and global presence suggest a stable and expansive work environment, conducive to career growth.

📊 Role Analysis

Career Level: Entry to mid-level, providing opportunities for role expansion and leadership growth.

Reporting Structure: Reports to the Marcom Manager, with potential interactions with senior marketing staff.

Work Arrangement: On-site, emphasizing face-to-face collaboration and team involvement.

Growth Opportunities:

• Potential to move into higher marketing roles within the Hilton organization.
• Development of expertise in hospitality marketing strategies.
• Networking within a broad-reaching corporate structure.

ASSUMPTION: The position offers career mobility and skill development for individuals aiming to progress in the marketing communications field.

🌍 Location & Work Environment

Office Type: A bustling hotel environment, offering dynamic daily activities.

Office Location(s): Based in Nanjing, within easy access to city attractions and transit.

Geographic Context:

• Nanjing is a significant cultural and economic hub.
• Presence of a diverse international community.
• Access to modern amenities and a thriving local culture.

Work Schedule: Regular working hours with potential for flexibility during high-demand periods.

ASSUMPTION: The location offers high cultural exposure and engagement with varied demographics, enriching the professional experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial screening interview via phone or video call.
• In-person interviews focusing on role-specific competencies.

Key Assessment Areas:

• Understanding of marketing principles and hospitality sector specifics.
• Language proficiency in English and Chinese.
• Teamwork and leadership abilities.

Application Tips:

• Highlight experience in marketing within hospitality or similar industries.
• Showcase language skills and cultural adaptability.
• Prepare examples of past successful project management.

ATS Keywords: Marketing, Public Relations, Social Media Management, Content Management, Chinese, English.

ASSUMPTION: Applicants familiar with digital marketing tools and platforms will likely stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social Media Management Tools
• Content Creation Platforms

ASSUMPTION: Proficiency in digital tools is crucial for managing modern marketing efforts efficiently.

👔 Cultural Fit Considerations

Company Values:

• Emphasis on hospitality and superior guest experiences.
• Integrity and ethical commitment throughout operations.
• Leadership and innovative thinking in hospitality services.

Work Style:

• Collaborative team environment.
• Proactive and energetic work pace.
• Emphasis on effective communication and problem-solving.

Self-Assessment Questions:

• How do I handle cross-functional team collaboration?
• In what ways can I enhance Hilton’s marketing strategies?
• What experiences do I bring to a global hospitality brand?

ASSUMPTION: Fit for this role involves valuing customer-centric goals and having a passion for hospitality innovations.

⚠️ Potential Challenges

• Managing diverse marketing projects simultaneously.
• Adapting campaigns to fit a global brand with localized execution.
• Balancing creative marketing ideas with strict brand guidelines.
• Responding swiftly to market changes and trends.

ASSUMPTION: Candidates will need to remain adaptable and forward-thinking to navigate the dynamic landscape of hospitality marketing.

📈 Similar Roles Comparison

• Marketing Coordinator in similar-sized companies
• Communications Specialist roles in hospitality
• Content Manager for global brands

ASSUMPTION: This role is competitive, often featuring additional responsibilities unique to Hilton’s brand scope.

📝 Sample Projects

• Developing a marketing plan for a new hotel launch.
• Executing a social media campaign enhancing brand engagement.
• Coordinating and promoting a high-profile event.

ASSUMPTION: Successfully accomplishes project examples will demonstrate marketing acumen aligned with Hilton’s standards.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team’s structure and dynamics?
• What is Hilton’s approach to digital marketing within the region?
• How does Hilton measure the success of its marketing initiatives?
• What opportunities exist for career advancement from this role?
• How does Hilton embrace cultural diversity in its marketing practices?

ASSUMPTION: Ensuring alignment with strategic objectives and evaluating personal growth paths will be vital during interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume highlighting relevant skills and experiences.
• Include a cover letter that aligns your background with the job requirements.
• Wait for a response from Hilton's recruitment team.
• Prepare for interviews by reviewing Hilton’s brand culture and values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.