Marcom Manager

📌 Core Information

🔹 Job Title: Marcom Manager

🔹 Company: Hilton

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🚀 Job Overview

Key aspects of this role include:

• Promoting the hotel and its services to the public and community
• Managing media relations and advertising campaigns
• Ensuring consistent communication across various platforms
• Collaborating with hotel departments and external organizations
• Planning and executing public relations activities

ASSUMPTION: This role requires a strong background in marketing and public relations within the hospitality industry, with a focus on international brand hotels.

📋 Key Responsibilities

✅ Develop and implement advertising budget and external advertising

✅ Coordinate communication plans with hotel departments for promotions

✅ Establish and maintain relationships with media and local community

✅ Monitor and respond to guest comments on network platforms

✅ Plan and execute hotel public relation activities

✅ Manage Marcom department and team members

✅ Perform other reasonable duties and responsibilities as assigned

ASSUMPTION: The Marcom Manager is expected to be proactive, creative, and resourceful in managing the hotel's public image and communication channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5 years of experience in marketing and public relations within international brand hotels

Required Skills:

• Excellent communication skills in Chinese and English
• Strong creative writing skills
• Knowledge of advertising media planning and printing production
• Proficiency in Word, Excel, and desktop publishing systems
• Organized, detail-oriented, and good administrative skills

Preferred Skills:

• Fluency in additional languages
• Experience with CRM software

ASSUMPTION: Candidates should have a proven track record in marketing and public relations, with a strong focus on the hospitality industry.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (industry standard for this role and experience level)

Benefits:

• Health insurance and retirement plans
• Discounted hotel stays and food and beverage benefits
• Employee stock purchase plan
• Paid time off and wellness programs

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for this role and experience level in Bangalore, India.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 5,001-10,000 employees

Founded: 1919 (as Hilton Hotels Corporation)

Company Description:

• Hilton is a leading global hospitality company with a portfolio of 18 world-class brands
• Offers a range of accommodations and services, including hotels, resorts, and vacation ownership properties
• Operates in over 100 countries and territories

Company Specialties:

• Luxury and upscale full-service hotels and resorts
• Focus on exceptional guest experiences and hospitality
• Global brand recognition and iconic destinations

Company Website: https://www.hilton.com/

ASSUMPTION: Hilton's extensive global presence and brand recognition make it an attractive employer in the hospitality industry.

📊 Role Analysis

Career Level: Mid-career to senior-level position

Reporting Structure: Reports directly to the Hotel Manager or a designated Marketing Manager

Work Arrangement: On-site, full-time position with potential for remote work during specific projects or events

Growth Opportunities:

• Progression to senior marketing or management roles within the company
• Expansion of responsibilities based on performance and company growth
• Potential relocation to other Hilton properties or brands

ASSUMPTION: The Marcom Manager role offers opportunities for career advancement and professional development within the Hilton brand.

🌍 Location & Work Environment

Office Type: Upscale hotel environment with modern amenities and facilities

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka
• Known for its technology industry and cultural attractions
• Offers a mix of urban and suburban living options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for event-related work

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on teamwork and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the hotel general manager
• Background check and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Creativity and problem-solving abilities
• Marketing and advertising knowledge
• Leadership and teamwork skills
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of successful marketing campaigns or projects
• Research Hilton's brand and company culture
• Practice common interview questions and be prepared to discuss your career goals

ATS Keywords: Marketing, Public Relations, Advertising, Brand Management, Hospitality, Events, Media Relations, Communication, Chinese, English

ASSUMPTION: Hilton's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Customer Relationship Management (CRM) software
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• Email marketing and automation tools

ASSUMPTION: The Marcom Manager should be comfortable using industry-standard marketing and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Hospitality: Welcoming and caring for guests and team members
• Integrity: Acting with honesty and ethical standards
• Leadership: Inspiring and supporting team members
• Teamwork: Collaborating and supporting colleagues
• Ownership: Taking responsibility for actions and decisions
• Now: Operating with a sense of urgency and discipline

Work Style:

• Fast-paced and dynamic work environment
• Focus on teamwork and collaboration
• Adaptability and flexibility in response to changing priorities
• Strong attention to detail and quality standards

Self-Assessment Questions:

• How do you demonstrate hospitality and care for guests and team members?
• Can you provide an example of a time when you acted with integrity and ethical standards?
• How do you inspire and support team members in a leadership role?

ASSUMPTION: Hilton values candidates who embody their core values and can thrive in a fast-paced, team-oriented work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in hotel management or marketing strategies
• Dealing with budget constraints and resource limitations
• Working with diverse teams and stakeholders
• Addressing guest feedback and resolving issues promptly

ASSUMPTION: The Marcom Manager role may present challenges related to time management, adaptability, and stakeholder communication.

📈 Similar Roles Comparison

• Marcom Manager vs. Marketing Manager: Marcom focuses more on public relations and communication, while marketing encompasses a broader range of strategies
• Industry-specific context: Hospitality industry trends and best practices
• Career path comparison: Marcom Manager to Director of Marketing or Vice President of Marketing

ASSUMPTION: The Marcom Manager role is similar to other marketing and communication positions, with a focus on hospitality industry-specific responsibilities.

📝 Sample Projects

• Planning and executing a hotel grand opening event
• Developing and implementing a targeted advertising campaign
• Managing a hotel rebranding project

ASSUMPTION: Sample projects for the Marcom Manager role may include event planning, advertising campaigns, and brand management initiatives.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the hotel's overall marketing strategy?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Hilton support the professional development of its Marcom Managers?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, Hilton's company culture, and the Marcom Manager's career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of successful marketing campaigns or projects
• Research Hilton's brand and company culture
• Practice common interview questions and be prepared to discuss your career goals
• Follow up with the hiring manager one week after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.