Marcom Manager

📌 Core Information

🔹 Job Title: Marcom Manager

🔹 Company: Hilton

🔹 Location: Kathmandu, Nepal

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting the hotel's image, facilities, and services to the public and media
• Managing advertising budgets and external advertising
• Coordinating communication plans with all operating departments
• Building and maintaining relationships with local media and the community
• Ensuring the hotel has a solid presence in the market and positive exposure in mass media

ASSUMPTION: The Marcom Manager role is critical for maintaining the hotel's brand image and driving revenue through effective marketing and public relations strategies.

📋 Key Responsibilities

✅ Develop and implement the hotel’s advertising budget and external advertising

✅ Coordinate and implement communication plans for hotel activities and promotions with all operating departments

✅ Establish and maintain good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns

✅ Monitor expenses according to the commercial development department budget to maximize return on investment

✅ Assist with photography, video shooting, and interviews of domestic and foreign media

✅ Plan and execute hotel public relation activities and achieve expected ROI

✅ Monitor the design project and ensure print quality

✅ Manage a comprehensive targeted database and advertise hotel promotions

✅ Liaise with other hotel departments, outside organizations, or government departments to coordinate and implement different hotel projects

✅ Carry out any other reasonable duties and responsibilities as assigned

ASSUMPTION: The Marcom Manager is expected to be proactive, creative, and resourceful in executing their responsibilities to achieve the desired outcomes.

🎯 Required Qualifications

Education: Not specified in the job description

Experience: At least 5 years of working experience in the Marketing and Public Relations department of international brand hotels

Required Skills:

• Hospitality and exceptional Guest experiences
• Integrity and doing the right thing all the time
• Leadership in the industry and in the Communities
• Teamwork and being team players in everything
• Ownership and being owners of actions and decisions
• Creativity and resourcefulness
• Strong communication skills in English
• Knowledge of advertising media planning and printing production
• Knowledge of Word, Excel, web, and basic knowledge of desktop publishing systems
• Organized, detail-oriented, and good administrative skills
• Good communication with local news media

Preferred Skills:

• Fluency in spoken and written English to meet business needs
• Able to be resourceful, creative, and maintain flexibility

ASSUMPTION: The required skills listed are essential for the Marcom Manager to effectively perform their role and contribute to the hotel's success.

💰 Compensation & Benefits

Salary Range: Not specified in the job description. According to industry standards for a Marcom Manager with 5-10 years of experience in the hospitality industry in Nepal, the estimated salary range is NPR 800,000 - 1,200,000 per annum (USD $6,500 - $10,000).

Benefits:

• Not specified in the job description. However, Hilton is known for offering competitive benefits packages, including health insurance, retirement plans, and employee discounts.

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the hotel's specific compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 5,001-10,000 employees

Founded: 1919

Company Description:

• Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
• For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities, and value.
• Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.

Company Specialties:

• Hospitality services
• Hotel management
• Luxury accommodations

Company Website: https://www.hilton.com/

ASSUMPTION: Hilton's extensive experience and global presence make it a well-established and reputable employer in the hospitality industry.

📊 Role Analysis

Career Level: Mid-career (5-10 years of experience)

Reporting Structure: The Marcom Manager reports directly to the Hotel Manager or a similar role within the hotel's management structure.

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Progression to a higher-level marketing or management role within the hotel or the broader Hilton organization
• Expanding skills and expertise in hospitality marketing and public relations
• Potential opportunities in other Hilton brands or international locations

ASSUMPTION: The Marcom Manager role offers opportunities for professional growth and development within the hospitality industry.

🌍 Location & Work Environment

Office Type: Hotel office

Office Location(s): Kathmandu, Nepal

Geographic Context:

• Kathmandu is the capital and largest city of Nepal, with a population of over 1.5 million people.
• The city is known for its rich cultural heritage, historical sites, and vibrant tourism industry.
• Kathmandu's climate is subtropical, with mild winters and hot summers.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed

ASSUMPTION: Working in Kathmandu offers a unique blend of cultural experiences and professional opportunities for the Marcom Manager.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Hotel Manager or a member of the HR team
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to articulate marketing and public relations strategies
• Creativity and problem-solving skills
• Knowledge of the hospitality industry and Hilton's brand
• Leadership and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for the Marcom Manager role
• Prepare examples of successful marketing campaigns or public relations initiatives you've led
• Research Hilton's brand and the local market to demonstrate your understanding of the role and company
• Practice common interview questions and prepare thoughtful responses

ATS Keywords: Marketing, Public Relations, Hospitality, Brand Management, Advertising, Media Relations, Event Planning, Communication, Leadership, Teamwork, Creativity, Problem-Solving, Hilton, Kathmandu, Nepal

ASSUMPTION: Applicants should tailor their application materials and interview preparation to emphasize their fit for the Marcom Manager role at Hilton.

🛠️ Cultural Fit Considerations

Company Values:

• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our Communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving ROI
• Adaptable and able to thrive in a dynamic work environment
• Culturally sensitive and able to work effectively with diverse teams

Self-Assessment Questions:

• How do you align with Hilton's company values, particularly 'Hospitality' and 'Integrity'?
• How comfortable are you working in a fast-paced, dynamic environment, and managing multiple projects simultaneously?
• How do you approach building and maintaining relationships with local media and community partners?

ASSUMPTION: Applicants should carefully consider their fit with Hilton's company culture and work style before applying for the Marcom Manager role.

⚠️ Potential Challenges

• Managing a comprehensive targeted database and advertising hotel promotions may require extensive time and resources
• Monitoring expenses and maximizing return on investment may involve complex budgeting and analysis
• The dynamic nature of the hospitality industry may present unique challenges and opportunities
• Working in a high-profile role within a global brand may require exceptional communication and interpersonal skills

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a demanding work environment.

📈 Similar Roles Comparison

• Marcom Manager vs. Marketing Manager: Both roles focus on promoting the hotel's brand, but the Marcom Manager has a broader scope, including public relations and community engagement
• Marcom Manager vs. Public Relations Manager: While both roles involve managing the hotel's public image, the Marcom Manager is responsible for a wider range of marketing and advertising activities
• Marcom Manager vs. Event Coordinator: The Marcom Manager oversees the planning and execution of hotel events, but also manages the hotel's overall marketing and public relations strategy

ASSUMPTION: Applicants should understand the unique aspects of the Marcom Manager role and how it differs from related positions within the hospitality industry.

📝 Key Questions to Ask During Interview

• What are the key marketing and public relations priorities for the hotel in the coming year?
• How does the Marcom Manager role fit into the hotel's overall management structure?
• What are the most significant challenges facing the hotel's marketing and public relations efforts, and how can the Marcom Manager address them?
• How does Hilton support the professional development and growth of its Marcom Managers?
• What are the most important qualities and skills you're looking for in a successful Marcom Manager candidate?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of the hotel's marketing and public relations strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hilton careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marcom Manager role
• Prepare examples of successful marketing campaigns or public relations initiatives you've led
• Research Hilton's brand and the local market to demonstrate your understanding of the role and company
• Practice common interview questions and prepare thoughtful responses
• Follow up with the hiring manager or HR representative within a week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.