📌 Core Information
🔹 Job Title: Marcom Manager (Two-year Contract)
🔹 Company: Siemens
🔹 Location: Singapore
🔹 Job Type: Full-time, Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated demand generation campaigns to drive awareness and generate high-quality leads
- Managing events, social media thought leadership, and measuring campaign performance for continuous improvement
- Collaborating with vendors and agencies to create compelling localized communications and marketing assets
- Working closely with the local business team to align Marcom plans with business growth objectives
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Develop and execute integrated, multi-touch demand generation campaigns and programs that drive awareness and generate high-quality leads
✅ Plan and orchestrate integrated marketing communications through customer meetings, engaging newsletters, and captivating webinars
✅ Lead initiatives to execute and meticulously measure the performance of demand generation campaigns, ensuring continuous improvement
✅ Implement efficient lead and follow-up processes to maximize ROI on Marcom investments
✅ Be the steward of the Marcom activities calendar, overseeing budget allocation and expenditure
✅ Work closely with vendors and agencies to create compelling localized communications and marketing assets that resonate with the target audience
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical evaluation to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a relevant field preferred
Experience: Minimum 6 years of B2B integrated marketing experience in the automation or software industry
Required Skills:
- Proven experience in creating targeted content
- Good practice in copywriting and delivering content effectively across social media platforms
- Proficiency in using the Eloqua marketing automation platform
- Cross-functional project management skills and a strong teamwork ethos
Preferred Skills:
- Experience in the software or automation industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and strong project management skills will be most successful in this role.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Singapore)
Benefits:
- Flexible and hybrid working models
- Attractive remuneration package
- Health and wellness benefits
- Development opportunities
- Open-minded culture
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Singapore. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens operates in the industrial automation and digitalization sector, focusing on the discrete and process industry
Company Size: Siemens is a large, multinational corporation with over 300,000 employees worldwide, providing a diverse and dynamic work environment
Founded: 1847, with a rich history and extensive global presence
Company Description:
- Siemens Digital Industries is the innovation and technology leader in industrial automation and digitalization
- The company enables flexibility, efficiency, and reduced time to market for its customers in both the discrete and process industry
- Siemens shapes the future of sales through outstanding consultation and innovative solutions
Company Specialties:
- Industrial automation
- Digitalization
- Software and automation industry
Company Website: www.siemens.com
ASSUMPTION: Siemens is a well-established, global company with a strong reputation in the industrial automation and digitalization sector.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the local business team and works closely with vendors and agencies
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Singapore Central, Singapore
Geographic Context:
- Singapore is a global commerce hub with a multicultural environment
- The office is located in the central business district, offering easy access to public transportation and amenities
- The city-state has a tropical climate, with high temperatures and humidity year-round
Work Schedule: Full-time, typically Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The work environment is dynamic and multicultural, reflecting Singapore's status as a global commerce hub.
💼 Interview & Application Insights
Typical Process:
- CV Screening
- Phone or video call with the recruiter to discuss motivation and experience
- 1-3 business interviews, potentially including a case study or presentation
- Job offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Siemens and the company's products and services to demonstrate your understanding of the business
ATS Keywords: Marketing Communications, Demand Generation, Project Management, Copywriting, Social Media, Content Creation, Lead Management, Event Management, Budget Management, Vendor Management, Strategic Planning, Performance Measurement, Customer Engagement, Teamwork, Creativity, Communication
ASSUMPTION: The application process is thorough and competitive, with a focus on assessing strategic thinking, project management, and communication skills.
🛠️ Tools & Technologies
- Eloqua marketing automation platform
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Jira)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: This role requires proficiency in the Eloqua marketing automation platform and familiarity with project management tools and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Performance
- Responsibility
- Visionary thinking
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a dynamic, multicultural work environment?
- Are you comfortable working with vendors and agencies to create compelling localized communications?
- Can you effectively manage multiple projects and deadlines simultaneously?
ASSUMPTION: Siemens values innovation, quality, and performance, seeking candidates who align with these core values and can thrive in a dynamic, multicultural work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with vendors and agencies to create compelling localized communications
- Adapting to a dynamic, multicultural work environment
- Meeting and exceeding performance targets in a competitive market
ASSUMPTION: This role presents challenges related to project management, vendor management, and working in a dynamic, multicultural environment.
📈 Similar Roles Comparison
- Compared to other marketing communications roles, this position places a stronger emphasis on demand generation and performance measurement
- In the software or automation industry, this role requires a deeper understanding of the industry and its target audience
- Career progression in this role may lead to more strategic or leadership positions within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing communications positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a multi-touch demand generation campaign to drive awareness and generate high-quality leads for a new product launch
- Managing a virtual event or webinar series to engage customers and showcase Siemens' latest innovations
- Collaborating with vendors and agencies to create compelling localized marketing assets for a regional marketing campaign
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Marcom Manager role at Siemens.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and key milestones for a demand generation campaign in this role?
- How does this role collaborate with the local business team to align Marcom plans with business growth objectives?
- What are the primary challenges and opportunities for this role in the Singapore market?
- How does Siemens support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions help assess the role's responsibilities, challenges, and growth opportunities, as well as the company's culture and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Siemens and the company's products and services to demonstrate your understanding of the business
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
