📌 Core Information
🔹 Job Title: Marcom Operations Specialist
🔹 Company: bswift
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing communications operations through data-driven decision making
- Supporting website builds, campaign execution, and internal process improvements
- Collaborating with cross-functional teams to enhance workflows and drive consistency
- Analyzing campaign, web, and sales enablement data to derive actionable insights
ASSUMPTION: This role requires a strong mix of data fluency, business acumen, and systems thinking to succeed in a fast-paced agency environment.
📋 Key Responsibilities
✅ Build and maintain recurring reports and dashboards to measure performance, productivity, and KPIs
✅ Analyze campaign, web, and sales enablement data from various systems to inform strategies
✅ Support marketing technology integrations and enhancements, including CRM, CMS, and BI tools
✅ Contribute to public website builds, product enhancements, and web data optimization
✅ Document and improve Marcom processes, creating templates, intake forms, and training materials
✅ Provide ad-hoc support for agency operations initiatives, campaign execution tasks, and team projects
ASSUMPTION: This role involves a mix of analytical, project management, and communication skills, with a focus on driving operational efficiency and data-informed decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years in marketing operations, business analysis, or project coordination; agency experience preferred
Required Skills:
- Proficient in Excel
- Experience with CRM, CMS, or BI tools like Salesforce, HubSpot, Google Analytics, or Tableau
- Strong written and verbal communication skills
- Highly organized and self-motivated
- Curious and collaborative, with a passion for learning and problem-solving
Preferred Skills:
- Experience with NetSuite, Seismic, or UTM tracking implementation
- Familiarity with Looker or other self-serve analytics tools
ASSUMPTION: Candidates should have a strong foundation in data analysis, project management, and communication, with a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 per year (base salary, exclusive of fringe benefits or potential bonuses)
Benefits:
- Comprehensive health benefits
- Competitive compensation
- Remote-first, office-friendly environment
- Retirement savings plans
- Professional development opportunities
- Supportive culture and employee wellbeing initiatives
Working Hours: Standard working hours are 8am-5pm Central Time, unless otherwise stated in the job description
ASSUMPTION: The salary range provided is the full base salary range for the role, with hiring at the maximum of the range not being typical to allow for future salary growth.
📌 Applicant Insights
🔍 Company Context
Industry: bswift operates in the IT Services and IT Consulting industry, focusing on benefits administration and client engagement
Company Size: bswift is a mid-sized company with 1,001-5,000 employees, offering a fun, flexible, and creative environment for professional growth
Founded: 1996, with a mission to become the preeminent benefits administrator through exceptional people, innovative technology, and delighted customers
Company Description:
- bswift offers cloud-based technology and services that transform the way employees perceive and engage with their benefits
- The company serves millions of employees worldwide, providing intuitive, personalized online enrollment, interactive decision support, ACA compliance reporting, and employee engagement
- bswift has been named one of Chicago’s Best and Brightest Companies to Work For® and one of the Nation’s Best and Brightest Companies to Work For® year after year
Company Specialties:
- Benefits administration
- COBRA & FSA Administration
- Health & Benefits Exchanges
- ACA Compliance
- Billing & Reconciliation
- Defined Contribution
- Dependent Eligibility Verification
- EDI & Web Services
- Retirees
- Total Comp. Statements
- Voluntary Benefits
- Wellness
- Benefits Communications
Company Website: http://www.bswift.com
ASSUMPTION: bswift's focus on employee engagement, collaboration, and creativity makes it an attractive place to work and grow professionally.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals looking to gain experience in marketing operations, data analysis, and project management
Reporting Structure: The Marcom Operations Specialist will report directly to the Marcom Operations leadership team
Work Arrangement: This role offers a remote-first, office-friendly environment, with standard working hours of 8am-5pm Central Time
Growth Opportunities:
- Potential career progression into senior marketing operations roles or related fields
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Access to professional development resources and training to support career progression
ASSUMPTION: This role offers a unique blend of analytical, project management, and communication skills, providing a strong foundation for career growth and development.
🌍 Location & Work Environment
Office Type: Remote-first, with an office-friendly environment for those who prefer to work on-site occasionally
Office Location(s): 500 W Monroe St, 3800, Chicago, Illinois 60661, US
Geographic Context:
- Chicago, Illinois is a major city with a diverse range of industries, offering ample opportunities for professional growth and networking
- The remote-friendly work environment allows for flexibility and a better work-life balance
- bswift's central time zone location may require some overlap with other time zones for effective collaboration
Work Schedule: Standard working hours are 8am-5pm Central Time, with flexibility for remote workers to manage their time effectively
ASSUMPTION: The remote-first, office-friendly environment at bswift offers a flexible and inclusive work environment that caters to diverse employee needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Marcom Operations leadership team
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Data analysis and reporting skills
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Alignment with bswift's values and company culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on data analysis, project management, and communication
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
- Research bswift's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
ATS Keywords: Marketing Operations, Data Analysis, Project Management, Marketing Technology, CRM, CMS, BI Tools, Excel, Reporting, Campaign Optimization, Web Operations, Process Improvement, Collaboration, Communication
ASSUMPTION: The interview process at bswift is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on data-driven decision making and collaboration.
🛠️ Tools & Technologies
- Excel
- CRM: Salesforce
- CMS: HubSpot
- BI Tools: Google Analytics, Tableau, Looker
- NetSuite
- Seismic
- UTM tracking
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as bswift offers training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Pursue Excellence: Strive for continuous improvement and high-quality work
- Embrace Accountability: Take ownership of your responsibilities and hold yourself and others accountable for results
- Deliver Superior Service: Exceed customer expectations through exceptional service and support
- Be A Great Place To Work: Foster a collaborative, inclusive, and engaging work environment
Work Style:
- Data-driven and analytical, with a focus on continuous improvement
- Collaborative and inclusive, with a focus on teamwork and open communication
- Adaptable and flexible, with a willingness to learn and grow in a fast-paced environment
Self-Assessment Questions:
- Do you have a strong foundation in data analysis and project management, with a passion for driving operational efficiency?
- Are you comfortable working in a fast-paced, collaborative environment, with a focus on data-driven decision making?
- Do you thrive in a dynamic, creative, and inclusive work environment, with a focus on continuous learning and growth?
ASSUMPTION: bswift's values and work style emphasize collaboration, data-driven decision making, and a commitment to continuous improvement and growth.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may present unique communication and coordination challenges
- Analyzing and reporting on complex data may require strong problem-solving and critical thinking skills
- The remote-first work environment may require self-motivation and time management skills
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and problem-solving skills, as well as a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on marketing communications operations, with a blend of analytical, project management, and communication skills
- bswift's industry focus on benefits administration and client engagement sets it apart from other IT Services and IT Consulting companies
- Career progression in this role may lead to senior marketing operations roles or related fields, with opportunities for growth and development within the company
ASSUMPTION: This role offers a unique blend of skills and experiences, with opportunities for growth and development tailored to the individual's strengths and interests.
📝 Sample Projects
- Developing and maintaining recurring reports and dashboards to measure campaign performance, team productivity, and operational KPIs
- Analyzing campaign, web, and sales enablement data to inform strategies and optimize processes
- Supporting marketing technology integrations and enhancements, including CRM, CMS, and BI tools
- Contributing to public website builds, product enhancements, and web data optimization
- Documenting and improving Marcom processes, creating templates, intake forms, and training materials
ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and skills required for the Marcom Operations Specialist role at bswift.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role, and how they may evolve over time?
- How does the Marcom Operations team collaborate with other departments, such as consulting, creative, marketing, and sales enablement?
- What opportunities are there for professional growth and development within the Marcom Operations team and the company as a whole?
- How does bswift support work-life balance for remote employees, and what resources are available to help manage remote work effectively?
- Can you provide an example of a recent project or initiative that the Marcom Operations team has worked on, and how it has contributed to the company's success?
ASSUMPTION: These questions are designed to assess the role's responsibilities, work environment, and growth opportunities, as well as the company's culture and commitment to employee success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on data analysis, project management, and communication
- Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
- Research bswift's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
