Marcom Specialist, APAC (Social Media)

📌 Core Information

🔹 Job Title: Marcom Specialist, APAC (Social Media)

🔹 Company: Straumann

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for APAC region
• Managing and monitoring content calendars for various platforms
• Collaborating with local country teams to create localized content
• Tracking and analyzing social media performance metrics
• Supporting patient marketing initiatives and event management

ASSUMPTION: This role requires a strong understanding of digital marketing, excellent project management skills, and the ability to collaborate with regional teams to ensure marketing success across APAC.

📋 Key Responsibilities

✅ Social Media Marketing: Develop and execute social media strategies, manage content calendars, collaborate with local teams, track performance metrics, and optimize campaigns.

✅ Marketing Assets Creation: Develop marketing materials, collaborate with designers and agencies, and ensure brand consistency across all collateral.

✅ Patient Marketing: Support patient marketing initiatives, adapt educational materials for local markets, and coordinate B2B2C campaigns.

✅ Event Management Support: Assist in planning and executing regional events, coordinate logistics, and support post-event reporting.

✅ Regular Connect with Countries & Reporting: Act as a key liaison between APAC marketing and country teams, collect and analyze market insights, and prepare regular reports.

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical reporting to drive marketing success across the APAC region.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field.

Experience: 3+ years of experience in marketing, preferably in a regional role/SEA role.

Required Skills:

• Social media marketing and management
• Digital content creation
• Event coordination
• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Ability to work in a fast-paced, multicultural environment

Preferred Skills:

• Experience with social media management tools (e.g., Sprinklr, Hootsuite, Hubspot, Brandwatch)
• Proficiency in Adobe Creative Suite or Canva for content creation
• Familiarity with patient marketing and healthcare industry regulations
• Strong analytical skills with the ability to interpret data and provide insights

ASSUMPTION: The ideal candidate should have a strong background in marketing, with a focus on social media and digital content creation, and experience working in a regional or multicultural environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month (before tax).

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break).

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package is subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Straumann is a leading global company in the field of esthetic dentistry. They specialize in the development, manufacturing, and distribution of dental implants, biomaterials, and instruments for tooth restoration and regeneration.

Company Size: Straumann is a large corporation with over 5,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Straumann was founded in 1954 and has since grown into a global leader in its industry.

Company Description:

• United for global excellence in dentistry
• Committed to creating more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community
• Focused on innovation, quality, and sustainability

Company Specialties:

• Medical device manufacturing
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• Digital dentistry

Company Website: http://www.straumann-group.com

ASSUMPTION: Straumann's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects. Their focus on innovation and quality makes them an attractive employer in the dental industry.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic planning, tactical execution, and analytical reporting.

Reporting Structure: The Marcom Specialist, APAC (Social Media) will report directly to the MARCOM Manager, APAC.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a senior marketing role within the APAC region
• Expansion into other marketing channels or product lines
• Potential relocation to other APAC countries or regions
• Career development opportunities through Straumann's global network

ASSUMPTION: The role offers opportunities for career growth and development within the APAC region and potentially beyond, depending on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Straumann's Kuala Lumpur office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.

Office Location(s): Straumann's Kuala Lumpur office is located in the heart of the city, offering easy access to public transportation, shopping, and dining options.

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of approximately 1.8 million people
• The city is a major commercial, cultural, and economic hub in Southeast Asia
• Kuala Lumpur offers a mix of modern urban living and traditional Malaysian culture

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The office environment is dynamic and multicultural, reflecting Straumann's global presence. The location in Kuala Lumpur offers a vibrant urban setting with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with the regional marketing director
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and social media expertise
• Project management and organizational skills
• Cultural fit and adaptability to a multicultural environment
• Analytical skills and data-driven decision-making
• Communication and collaboration abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the APAC marketing landscape and Straumann's business
• Prepare examples of your social media marketing campaigns and their outcomes
• Showcase your ability to work in a fast-paced, multicultural environment
• Follow up with the HR department one week after the final round of interviews to express your interest in the role

ATS Keywords: Social media marketing, digital marketing, project management, content creation, event coordination, marketing assets, patient marketing, APAC, regional marketing, multicultural environment, analytical skills, data-driven decision-making, collaboration, communication

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, multicultural environment. The assessment areas and application tips are tailored to help candidates succeed in the interview process.

🛠️ Tools & Technologies

• Social media management tools (e.g., Sprinklr, Hootsuite, Hubspot, Brandwatch)
• Adobe Creative Suite or Canva for content creation
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and may vary depending on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Focus on improving the quality of life for patients
• Innovative: Pursue continuous improvement and excellence
• Collaborative: Work together to achieve common goals
• Responsible: Act with integrity and accountability
• Committed: Dedicated to the success of the company and its stakeholders

Work Style:

• Dynamic and fast-paced
• Multicultural and inclusive
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you align with Straumann's patient-centric value in your approach to marketing?
• Describe a time when you had to adapt your work style to fit a new team or project. How did you ensure a successful outcome?
• How do you use data and analytics to inform your marketing strategies and measure their success?

ASSUMPTION: Straumann values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous improvement. Candidates should be able to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Adapting marketing strategies to diverse APAC markets with varying cultural preferences and regulatory environments
• Balancing strategic planning with day-to-day tactical execution
• Working in a fast-paced, multicultural environment that may require frequent travel
• Keeping up-to-date with industry trends and best practices in digital marketing and social media

ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a solid understanding of the APAC marketing landscape.

📈 Similar Roles Comparison

• This role differs from other regional marketing positions in its focus on social media marketing and patient marketing initiatives
• APAC marketing roles may require more frequent travel and adaptation to diverse cultural contexts compared to other regions
• Career progression in marketing roles may involve expanding into other marketing channels or product lines, or taking on more strategic responsibilities

ASSUMPTION: The role offers unique opportunities and challenges compared to similar positions in the industry, requiring candidates to possess specific skills and adaptability.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement in the APAC region
• Creating localized marketing materials for a new product launch in multiple APAC markets
• Managing event logistics for a regional dental conference, including speaker coordination, promotional materials, and on-site support

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and analytical reporting, with a focus on driving marketing success across the APAC region.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the APAC region?
• What opportunities are there for professional development and growth within the company?
• How does Straumann support work-life balance for its employees?
• What are the most challenging aspects of working in a multicultural environment, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Asking insightful questions demonstrates the candidate's interest in the role and helps them better understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your social media marketing campaigns and their outcomes
• Showcase your ability to work in a fast-paced, multicultural environment
• Follow up with the HR department one week after the final round of interviews to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.