Marcom Specialist, APAC (Social Media)

📌 Core Information

🔹 Job Title: Marcom Specialist, APAC (Social Media)

🔹 Company: Straumann

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies across APAC
• Managing marketing assets and ensuring brand consistency
• Supporting patient marketing initiatives and event coordination
• Collaborating with regional teams and acting as a liaison

ASSUMPTION: This role requires a strong understanding of digital marketing, excellent project management skills, and the ability to work in a fast-paced, multicultural environment.

📋 Key Responsibilities

✅ Social Media Marketing: Develop and execute social media strategies, manage content calendars, create localized content, track performance metrics, and optimize campaigns.

✅ Marketing Assets Creation: Develop marketing materials, collaborate with designers and agencies, and ensure brand consistency across all collateral.

✅ Patient Marketing: Support patient marketing initiatives, adapt patient education materials for local markets, and coordinate B2B2C campaigns.

✅ Event Management Support: Assist in planning and executing regional events, coordinate logistics, and support post-event reporting.

✅ Regular Connect with Countries & Reporting: Act as a liaison between APAC marketing and country teams, collect and analyze market insights, and prepare regular reports.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or a related field.

Experience: 3+ years of experience in marketing, preferably in a regional role/SEA role.

Required Skills:

• Proven experience in social media marketing and digital content creation
• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Ability to work in a fast-paced, multicultural environment

Preferred Skills:

• Experience with social media management tools (e.g., Sprinklr, Hootsuite, Hubspot, Brandwatch)
• Proficiency in Adobe Creative Suite or Canva for content creation
• Familiarity with patient marketing and healthcare industry regulations
• Strong analytical skills with the ability to interpret data and provide insights

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on social media and digital content creation, and experience working in a regional or multicultural environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Kuala Lumpur, the estimated salary range is RM 80,000 - RM 120,000 per annum. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours per week) with flexible working arrangements.

📌 Applicant Insights

🔍 Company Context

Industry: Straumann is a leading global company in the field of dental implantology and esthetic dentistry, with a strong focus on research, development, manufacturing, and distribution of dental implants, biomaterials, and instruments.

Company Size: Straumann is a large corporation with over 5,000 employees worldwide, providing a structured and established work environment with ample opportunities for growth and development.

Founded: Straumann was founded in 1954 and has since grown into a global leader in its industry, with a strong presence in over 100 countries.

Company Description:

• United for global excellence in dentistry
• Committed to creating more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community
• Focused on innovation, quality, and sustainability in all aspects of its operations

Company Specialties:

• Medical device manufacturing
• Dental implants
• Esthetic dentistry
• Tooth restoration
• Biomaterials
• Prosthetics
• Orthodontics
• Preventive dentistry
• Digital dentistry

Company Website: www.straumann-group.com

ASSUMPTION: Straumann's extensive global presence and strong focus on innovation make it an attractive employer for marketing professionals seeking to gain international experience and contribute to cutting-edge dental solutions.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Marcom Specialist will report directly to the MARCOM Manager and work closely with regional teams, country teams, and other internal stakeholders.

Work Arrangement: This is an on-site role based in Kuala Lumpur, with opportunities for remote work and flexible hours as needed.

Growth Opportunities:

• Progression to a senior marketing role within the APAC region or globally
• Expansion into other functional areas, such as product management or business development
• Development of leadership and management skills through team supervision and mentoring

ASSUMPTION: The Marcom Specialist role offers a unique opportunity to gain regional marketing experience and contribute to the growth and success of Straumann's APAC operations.

🌍 Location & Work Environment

Office Type: Straumann's Kuala Lumpur office is a modern, professional workspace with a collaborative and multicultural environment.

Office Location(s): Straumann's Kuala Lumpur office is located in the heart of the city, offering easy access to public transportation and amenities.

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of over 1.8 million people
• The city is a major commercial hub and a significant contributor to Malaysia's economy
• Kuala Lumpur is known for its vibrant multicultural atmosphere, rich history, and diverse culinary scene

Work Schedule: The work schedule is Monday to Friday, with core hours from 9:00 AM to 5:30 PM, with flexibility for remote work and flexible hours as needed.

ASSUMPTION: Kuala Lumpur offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with Straumann's values
• Marketing and digital content creation skills
• Project management and organizational skills
• Communication and collaboration abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and digital content creation experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Straumann's values
• Prepare examples of your social media marketing campaigns and their results to discuss during the interview
• Research Straumann's company history, mission, and values to show your enthusiasm and preparation

ATS Keywords: Social Media Marketing, Digital Content Creation, Project Management, Marketing Assets, Patient Marketing, Event Coordination, Regional Marketing, APAC, SEA, Brand Consistency, Collaboration, Analytical Skills

ASSUMPTION: The interview process will focus on assessing the candidate's marketing and digital content creation skills, as well as their cultural fit and alignment with Straumann's values and work environment.

🛠️ Tools & Technologies

• Social media management tools (e.g., Sprinklr, Hootsuite, Hubspot, Brandwatch)
• Adobe Creative Suite or Canva for content creation
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The Marcom Specialist will be expected to be proficient in using various marketing and project management tools to streamline workflows and enhance productivity.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of patients
• Innovative: Foster a culture of continuous learning and improvement
• Collaborative: Work together to achieve common goals and drive success
• Responsible: Act with integrity and accountability in all aspects of our work
• Committed: Demonstrate dedication and passion for our mission and vision

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Multicultural and inclusive, with a strong emphasis on diversity and collaboration
• Data-driven and analytical, with a focus on informed decision-making and performance optimization
• Customer-focused, with a commitment to exceptional customer service and support

Self-Assessment Questions:

• How do you align with Straumann's patient-centric value, and can you provide an example of a time when you put patients' needs first in a professional setting?
• Describe your experience working in a multicultural environment, and how have you contributed to fostering collaboration and inclusion?
• How do you approach continuous learning and improvement in your professional development, and can you share an example of a time when you identified an opportunity for growth and took the initiative to pursue it?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Straumann's values and work style, with a clear commitment to patient-centric care, collaboration, and continuous learning and improvement.

⚠️ Potential Challenges

• The role may require occasional travel to regional events and meetings
• The fast-paced work environment may present challenges in managing multiple projects and deadlines
• The role may require working with diverse teams across different time zones, which can present communication and collaboration challenges
• The role may require working with sensitive patient data, which requires strict confidentiality and adherence to data protection regulations

ASSUMPTION: The Marcom Specialist role presents unique challenges and opportunities for growth and development, requiring strong organizational skills, adaptability, and attention to detail.

📈 Similar Roles Comparison

• Compared to other regional marketing roles, this position places a stronger emphasis on social media marketing and patient marketing initiatives
• Unlike other marketing roles, this position requires a strong understanding of the healthcare industry and its regulations
• Career progression in this role may lead to senior marketing roles within the APAC region or globally, rather than transitioning to other functional areas

ASSUMPTION: The Marcom Specialist role offers a unique blend of regional marketing experience and healthcare industry-specific knowledge, providing a strong foundation for career growth and development within the marketing function.

📝 Sample Projects

• Developing and executing a regional social media campaign to increase brand awareness and engagement among dental professionals and patients
• Creating localized patient education materials and coordinating B2B2C campaigns to enhance patient understanding and treatment outcomes
• Planning and executing a regional event, including speaker coordination, promotional materials, and post-event reporting and analysis

ASSUMPTION: The Marcom Specialist role involves a diverse range of projects, requiring strong project management skills, adaptability, and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role, and how they may evolve over time?
• How does this role collaborate with other teams and departments within Straumann, and what are the key priorities for these relationships?
• What are the most significant challenges facing the marketing team in the APAC region, and how can this role contribute to addressing them?
• How does Straumann support the professional development and growth of its marketing team members, and what opportunities are available for this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and digital content creation experience
• Write a cover letter explaining your interest in the role and your fit with Straumann's values and work environment
• Prepare examples of your social media marketing campaigns and their results to discuss during the interview
• Research Straumann's company history, mission, and values to show your enthusiasm and preparation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.