📌 Core Information
🔹 Job Title: Market and Competitive Intelligence Product Marketing Manager
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Software Development
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week) with flexibility
🚀 Job Overview
Key aspects of this role include:
- Monitoring market landscape and competitor moves to inform strategic direction
- Driving competitive advantage through valuable insights
- Guiding product development, messaging, and go-to-market strategies
- Collaborating cross-functionally with product, sales, and marketing teams
- Managing multiple projects and prioritizing tasks effectively
ASSUMPTION: This role requires a strong analytical mindset, research enthusiasm, and excellent communication skills to succeed in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Conduct competitive research and analysis to track competitor messaging, product updates, pricing changes, and overall strategies
✅ Monitor industry reports, analyst insights, and emerging market trends to identify potential threats and opportunities
✅ Conduct win/loss analysis to understand why deals are won or lost, and provide strategic recommendations for improvement
✅ Provide regular market updates, quick turn alerts, and deep analysis to key stakeholders
✅ Develop and maintain competitive materials, including battlecards, comparison charts, and objection-handling guides
✅ Articulate why Qualtrics wins versus competitors and define competitive positioning strategy
✅ Influence product roadmap by sharing market, customer, and competitive product research insights
✅ Support pricing decisions by providing market context and competitive data
ASSUMPTION: This role requires a proactive approach to project management, with the ability to handle multiple tasks and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of proven experience in market and competitive intelligence, product marketing, market research, business analysis, consumer insights, or a related field
Required Skills:
- Proven analytical and research skills
- Excellent communication and presentation skills
- Ability to work cross-functionally and collaborate with various teams
- Understanding of product marketing principles and go-to-market strategies
- Experience with data analysis tools and market research methodologies
- Project management experience
Preferred Skills:
- Experience with competitive intelligence tools
- Familiarity with the Experience Management category
ASSUMPTION: Candidates with a strong background in market research, competitive analysis, or product marketing are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: $108,500 - $181,000 USD per year (based on Washington State pay transparency range)
Benefits:
- Health coverage
- Wellness stipends
- Annual experience bonus
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is based on the company's pay transparency range for Washington State. Actual compensation may vary based on location, job-related knowledge, education, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on Experience Management
Company Size: 5,001-10,000 employees (globally)
Founded: 2002, with headquarters in Provo, UT and Seattle, WA
Company Description:
- Qualtrics creates software for brands to deliver exceptional frontline experiences, build high-performing teams, and design products people love
- The company is the creator and steward of the Experience Management category, serving over 19,000 clients globally
- Qualtrics is committed to bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: www.qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong focus on Experience Management, offering a dynamic work environment for professionals seeking to grow in their careers.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with opportunities for growth and leadership development
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing
Work Arrangement: Hybrid work model, with three days per week on-site and two days remote
Growth Opportunities:
- Deepening market intelligence skills through ongoing education and training
- Cross-functional collaboration with various teams to enhance understanding of strategic outcomes
- Leadership development through special projects and engagement with senior leadership
- Thought leadership opportunities through presentations and reports
- Networking and professional growth through industry connections and events
ASSUMPTION: This role offers significant growth opportunities for professionals looking to advance their careers in market intelligence and product marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with thoughtfully designed work areas
Office Location(s): 1201 2nd Ave, Floors 15-27, Seattle, Washington 98101, US
Geographic Context:
- Seattle is a vibrant, tech-centric city with a high cost of living
- The office is located in the heart of downtown Seattle, offering easy access to public transportation, dining, and entertainment
- The Pacific Northwest region is known for its natural beauty, with mountains, forests, and waterways nearby
Work Schedule: Full-time (40 hours per week), with flexible work arrangements and core hours from 9:00 AM to 5:00 PM PST
ASSUMPTION: The Seattle office provides a dynamic work environment with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical and research skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Strategic thinking and problem-solving
- Project management and prioritization skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Qualtrics' products, services, and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Market intelligence, competitive analysis, product marketing, market research, data analysis, stakeholder communication, project management
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on assessing the candidate's analytical, communication, and collaboration skills.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Market research methodologies (e.g., surveys, focus groups, secondary research)
- Project management tools (e.g., Asana, Trello, JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Transparency
- One Team
- Innovation
- Bold
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Results-oriented and accountable
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and competitor activities?
- Can you provide an example of a time when you successfully collaborated with a cross-functional team to achieve a common goal?
- How do you prioritize and manage multiple projects simultaneously?
ASSUMPTION: Qualtrics values candidates who are passionate about market intelligence, collaborative, and results-driven.
⚠️ Potential Challenges
- Managing multiple projects and priorities effectively in a fast-paced environment
- Keeping up with industry trends and competitor activities in a rapidly evolving market
- Collaborating with diverse teams and stakeholders to drive alignment and success
- Working in a hybrid environment, balancing on-site and remote work effectively
ASSUMPTION: These challenges require strong project management, communication, and collaboration skills to overcome successfully.
📈 Similar Roles Comparison
- This role is similar to a Market Research Analyst or Competitive Intelligence Analyst, but with a stronger focus on product marketing and go-to-market strategies
- In the Experience Management category, this role is unique in its focus on competitive intelligence and market trends
- Career progression may lead to roles such as Senior Product Marketing Manager, Director of Product Marketing, or Vice President of Marketing
ASSUMPTION: This role offers a unique blend of market research, competitive analysis, and product marketing, making it an attractive opportunity for professionals seeking to grow in their careers.
📝 Sample Projects
- Conducting a comprehensive competitive analysis of a major competitor's product offerings and pricing strategy
- Identifying and analyzing emerging market trends in Experience Management to inform strategic direction
- Developing and presenting a battlecard to the sales team, highlighting Qualtrics' competitive advantages and addressing common customer objections
ASSUMPTION: These projects demonstrate the candidate's ability to conduct thorough research, analyze data, and communicate insights effectively.
❓ Key Questions to Ask During Interview
- How does this role contribute to Qualtrics' overall strategy and growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the product marketing team collaborate with other departments, such as product and sales?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
- How does Qualtrics support the professional development and growth of its employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Qualtrics' products, services, and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
