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Market Growth Specialist

Brightspeed
Full-time
On-site
Charlottesville, Virginia, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Market Growth Specialist

πŸ”Ή Company: Brightspeed

πŸ”Ή Location: Charlottesville, Virginia, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Telecommunications

πŸ”Ή Date Posted: April 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (onsite and remote work)

πŸš€ Job Overview

Key aspects of this role include:

  • Acquiring new contracts and driving penetration within Multi-Dwelling Units (MDUs) and Single-Family Home (SFH) communities
  • Building and maintaining relationships with property managers, developers, and homeowners' associations (HOAs)
  • Negotiating agreements and increasing product adoption within contracted properties
  • Developing and implementing sales plans to meet or exceed monthly and quarterly sales quotas
  • Conducting regular field visits to potential and existing MDU and SFH communities

ASSUMPTION: This role requires a high level of independence, strong communication skills, and the ability to manage multiple accounts and tasks simultaneously. It also involves extensive travel within the assigned territory.

πŸ“‹ Key Responsibilities

βœ… New Contract Acquisition: Identify and pursue new opportunities for securing contracts with MDU properties, residential communities, and SFH developments. Develop and maintain strong relationships with property managers, real estate developers, HOAs, and community boards. Negotiate agreements for exclusive or preferred service provision in targeted communities.

βœ… Account Management: Manage and grow relationships within already contracted MDUs and SFH communities. Ensure a deep understanding of each community’s unique needs and preferences to tailor marketing strategies accordingly. Maximize sales penetration by driving adoption of services within contracted properties.

βœ… Sales Strategy: Create and implement sales plans to meet or exceed monthly and quarterly sales quotas. Conduct market research to identify growth opportunities and competitive threats. Collaborate with marketing, product, and technical teams to develop strategies that improve market penetration and customer satisfaction.

βœ… In-Field Sales: Conduct regular field visits to potential and existing MDU and SFH communities. Organize and participate in community events, presentations, and sales pitches tailored to the specific needs of the prospective customers.

βœ… Customer Onboarding & Support: Work closely with customer service teams to ensure seamless onboarding and satisfaction post-sale. Serve as the primary point of contact for any issues or inquiries from community managers or residents during and after service implementation.

βœ… Sales Reporting & CRM Management: Track and report all sales activities, contacts, and progress using a CRM system.

βœ… Collaboration: Work cross-functionally with internal teams (marketing, operations, finance, technical teams) to align sales initiatives with broader company goals and customer needs.

ASSUMPTION: This role requires a strong focus on customer acquisition and retention, as well as the ability to work effectively with various internal teams and external stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or a related field (preferred but not required).

Experience: 3-5 years of experience in sales, preferably in the telecommunications, real estate, or utilities sector.

Required Skills:

  • Proven record of acquiring new business and driving sales growth
  • Strong negotiation and contract management skills
  • Excellent communication and interpersonal skills, with the ability to build rapport and influence decision-makers
  • Ability to work independently and manage multiple accounts and tasks simultaneously
  • Proficiency in CRM software and sales tracking tools
  • Flexibility to travel within the assigned territory and regularly attend in-person meetings with clients and prospects

Preferred Skills:

  • Knowledge of cable, TV, Internet, and/or Voice products and services
  • Residential property management or real estate development

ASSUMPTION: While a bachelor's degree is preferred, relevant experience and skills may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Market Growth Specialist with 3-5 years of experience in the telecommunications sector)

Benefits:

  • Medical, dental, and vision insurance
  • Life insurance
  • Employee assistance program
  • 401K plan with company match
  • Voluntary benefits

Working Hours: Full-time (40 hours per week), with flexibility to work remotely and on-site as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Telecommunications. Brightspeed is a relatively new internet provider focused on bringing fast, reliable internet service to rural and suburban America.

Company Size: 1,001-5,000 employees. As a mid-sized company, Brightspeed offers opportunities for growth and career advancement while maintaining a relatively flat organizational structure.

Founded: 2022. Brightspeed was founded in 2022 and is backed by funds managed by Apollo Global Management.

Company Description:

  • Brightspeed is on a mission to bring more connectivity to America by providing high-speed fiber and fiber broadband services to millions of homes
  • The company believes that where you choose to call home shouldn’t limit your options for fast, reliable internet
  • Brightspeed is committed to providing an uninterrupted streaming, gaming, and working experience for its customers

Company Specialties:

  • High-Speed Fiber and Fiber Broadband

Company Website: http://brightspeed.com/

ASSUMPTION: Brightspeed is a growing company with a strong focus on expanding its customer base and improving its services. As such, this role offers opportunities for career growth and development within the organization.

πŸ“Š Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 3-5 years of sales experience, seeking to advance their careers in the telecommunications industry.

Reporting Structure: The Market Growth Specialist will report directly to the Sales Manager and work closely with various internal teams, including marketing, operations, finance, and technical teams.

Work Arrangement: Hybrid. This role requires a combination of on-site and remote work, with flexibility to travel within the assigned territory as needed.

Growth Opportunities:

  • Proven success in this role may lead to opportunities for advancement within the sales department or other areas of the organization
  • Brightspeed's focus on expansion and growth provides ample opportunities for career development and progression
  • Working closely with various internal teams offers the chance to gain experience in different aspects of the business

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing industry and contribute to the company's mission of bringing fast, reliable internet to underserved markets.

🌍 Location & Work Environment

Office Type: Hybrid. Brightspeed's headquarters is located in Charlotte, NC, but this role requires extensive travel within the assigned territory and the flexibility to work remotely as needed.

Office Location(s): Charlotte, NC (headquarters), with regular travel to assigned territory

Geographic Context:

  • Charlottesville, Virginia, is a mid-sized city with a population of approximately 45,000 people
  • The city is located in the central part of the state, approximately 70 miles northwest of Richmond, VA, and 110 miles southwest of Washington, D.C.
  • Charlottesville is home to the University of Virginia and has a vibrant cultural scene, with numerous museums, historical sites, and outdoor recreation opportunities

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely and on-site as needed

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance while still being accessible to clients and colleagues.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth phone or video interview with the Sales Manager
  • Final in-person or video interview with the Sales Director and other relevant stakeholders
  • Background check and offer extension

Key Assessment Areas:

  • Sales skills and experience
  • Negotiation and contract management skills
  • Communication and interpersonal skills
  • Problem-solving abilities
  • Cultural fit and alignment with Brightspeed's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight your sales experience, negotiation skills, and relevant industry knowledge
  • Prepare examples of successful sales strategies and tactics you've employed in previous roles
  • Research Brightspeed's mission, values, and target markets to demonstrate your enthusiasm for the company and the role

ATS Keywords: Sales, business development, negotiation, contract management, communication, interpersonal skills, CRM, market research, account management, customer onboarding, field sales, marketing strategies, relationship building, flexibility, problem-solving, team collaboration, telecommunications, internet service, broadband, fiber optic, rural markets, customer acquisition, customer retention

ASSUMPTION: Brightspeed's interview process is designed to assess candidates' sales skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong track record of sales success, excellent communication skills, and a passion for Brightspeed's mission.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
  • Sales tracking tools (e.g., Salesforce Sales Cloud, HubSpot Sales, Pipedrive)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with CRM software and sales tracking tools is essential for success in this role. Proficiency in Microsoft Office Suite and Google Workspace is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: Brightspeed prioritizes the needs and preferences of its customers, striving to provide exceptional service and support
  • Inclusive: Brightspeed fosters a diverse and inclusive work environment, where everyone is encouraged to bring their authentic selves to work
  • Innovative: Brightspeed embraces a culture of continuous improvement and innovation, driving progress through creativity and adaptability

Work Style:

  • Collaborative: Brightspeed encourages open communication, teamwork, and cross-functional collaboration to drive success
  • Agile: Brightspeed values flexibility, adaptability, and a willingness to pivot and adjust strategies as needed
  • Results-driven: Brightspeed prioritizes outcomes and focuses on delivering tangible results for its customers and the business

Self-Assessment Questions:

  • Do you have a proven track record of success in sales, with a strong focus on customer acquisition and retention?
  • Are you comfortable working independently and managing multiple accounts and tasks simultaneously?
  • Do you thrive in a dynamic, fast-paced work environment that requires adaptability and flexibility?
  • Are you passionate about Brightspeed's mission to bring fast, reliable internet to underserved markets?

ASSUMPTION: Brightspeed values candidates who are results-driven, collaborative, and passionate about the company's mission. Successful candidates will demonstrate a strong track record of sales success, excellent communication skills, and a willingness to adapt and pivot as needed.

⚠️ Potential Challenges

  • Extensive travel within the assigned territory may require candidates to be away from home for extended periods
  • Working in rural markets may present unique challenges, such as limited infrastructure and competition from established providers
  • Managing relationships with property managers, developers, and HOAs may require candidates to navigate complex decision-making processes and competing priorities
  • Meeting or exceeding monthly and quarterly sales quotas may require candidates to work extended hours and prioritize sales activities

ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a deep understanding of Brightspeed's products and services.

πŸ“ˆ Similar Roles Comparison

  • Compared to other sales roles in the telecommunications industry, this position focuses more on customer acquisition and retention within specific communities, rather than individual customer sales
  • Unlike traditional sales roles, this position requires a strong focus on relationship-building and contract negotiation with property managers, developers, and HOAs
  • Career progression in this role may lead to opportunities in sales management, business development, or other areas of the organization, rather than advancing to higher-level individual customer sales positions

ASSUMPTION: This role offers a unique opportunity to work in a dynamic, growing industry and contribute to the company's mission of bringing fast, reliable internet to underserved markets. While it may differ from traditional sales roles, it provides ample opportunities for career development and progression within the organization.

πŸ“ Sample Projects

  • Developing and implementing a sales strategy to acquire new contracts with MDUs and SFH communities in a targeted geographic region
  • Negotiating exclusive or preferred service provision agreements with property managers, developers, and HOAs in assigned communities
  • Creating and executing marketing campaigns to drive product adoption and customer acquisition within contracted properties and communities

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role, focusing on customer acquisition, relationship-building, and contract negotiation.

❓ Key Questions to Ask During Interview

  • Can you describe the typical sales cycle for acquiring new contracts with MDUs and SFH communities?
  • How does the company support its sales team in managing relationships with property managers, developers, and HOAs?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company measure and track sales performance and success?
  • What opportunities are there for career growth and development within the sales department or other areas of the organization?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's sales strategies, performance metrics, and career development opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your sales experience, negotiation skills, and relevant industry knowledge
  • Prepare examples of successful sales strategies and tactics you've employed in previous roles
  • Research Brightspeed's mission, values, and target markets to demonstrate your enthusiasm for the company and the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.