📌 Core Information
🔹 Job Title: Market Marketer (Associate Director)
🔹 Company: Grant Thornton Careers
🔹 Location: Fort Lauderdale, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
As a Market Marketer (Associate Director) at Grant Thornton, you will serve as a player-coach, leading and executing strategic marketing initiatives across your assigned area while coaching a high-performing team of Field Marketers. In this dual role, you will collaborate closely with sales, marketing, and GTM leaders to translate data-driven insights into comprehensive marketing plans that drive measurable business growth. Your responsibilities will span event planning, sponsorship execution, and marketing operations to enhance the firm's brand presence and generate qualified leads.
ASSUMPTION: The job description suggests this is a senior-level marketing role within the organization, with a focus on both strategic planning and hands-on execution.
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📋 Key Responsibilities
✅ Partner with local leaders and marketing/sales teams to identify market-specific priorities based on data analysis
✅ Translate priorities into local marketing plans and calendars that align with firm-wide objectives
✅ Collaborate with campaign strategists to incorporate content and thought leadership into area marketing plans
✅ Plan and oversee the execution of events and sponsorships to enhance brand presence and generate leads
✅ Coach a team of Field Marketers while actively executing strategic marketing initiatives as a "player-coach"
✅ Serve as the primary point of contact for marketing matters within your assigned area
✅ Implement best practices for event follow-up and lead nurturing across your area
✅ Capture, analyze, and maintain marketing data to inform future initiatives and demonstrate ROI
✅ Facilitate knowledge sharing and collaboration across the Field Marketing team
✅ Build and maintain relationships with key stakeholders to ensure aligned messaging and execution
✅ Work with the events and sponsorships center of excellence to elevate execution standards
ASSUMPTION: The role requires a balance of strategic planning, hands-on execution, and team management responsibilities.
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🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications or a related field; MBA preferred
Experience: 8-10 years of progressive B2B marketing experience, with at least 3 years in professional services or a related industry
Skills:
- 2+ years of people management experience with a proven track record of developing marketing talent
- Extensive experience in strategic marketing planning, event management, and campaign execution
- Advanced proficiency with CRM systems and marketing automation platforms
- Strong analytical capabilities and a proven track record of using data to drive marketing decisions
- Exceptional project management skills with the ability to oversee multiple complex initiatives simultaneously
- Outstanding communication and leadership skills with the ability to influence at all organizational levels
- Demonstrated ability to balance tactical execution with strategic thinking and team development
- Experience working collaboratively across functions and with geographically dispersed teams
- Agility and adaptability in responding to changing business priorities and market conditions
ASSUMPTION: The role requires a unique blend of strategic, operational, and people management skills within a professional services or B2B marketing context.
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💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: According to Glassdoor, the average salary for an Associate Director of Marketing in Fort Lauderdale, FL is around $95,000 to $130,000 per year, depending on experience and company size.
ASSUMPTION: The salary range for this role is likely in the upper end of the average for an Associate Director of Marketing position in the Fort Lauderdale area, given the seniority and responsibilities involved.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Grant Thornton is a leading professional services firm, specializing in audit, tax, and advisory services.
Company Size: Grant Thornton has over 50,000 employees worldwide, with a significant presence in the United States.
Company Stage: As a well-established professional services firm, Grant Thornton operates at an enterprise scale.
ASSUMPTION: Grant Thornton is a reputable and sizable professional services firm, indicating a stable and mature organization.
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📊 Role Analysis
Career Level: This is a senior-level marketing role, with an "Associate Director" title indicating a leadership position within the organization.
Reporting Structure: The job description suggests the Market Marketer (Associate Director) will report to local leaders and work collaboratively with marketing, sales, and GTM teams.
Team Size/Composition: The role includes coaching a team of Field Marketers, implying the management of a small to medium-sized marketing team.
Growth Opportunities: The position offers the opportunity to develop marketing talent, take on strategic initiatives, and potentially advance within the firm's marketing function.
ASSUMPTION: This is a senior-level role with significant responsibility for both strategy and team management, providing growth opportunities for the right candidate.
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🌍 Location & Work Environment
Office Type: The job is based in the Fort Lauderdale, Florida office, with the expectation of some travel as needed.
Geographic Context: Fort Lauderdale is a business-friendly city in South Florida, known for its thriving tourism industry and diverse professional services sector.
Work Schedule: The job description does not specify the work schedule, but full-time employment is typical for this type of senior-level marketing role.
Regional Considerations: Florida's warm climate and low cost of living may be attractive to some applicants, though cost of living in the Fort Lauderdale area may be higher than the state average.
ASSUMPTION: This role is likely to be based primarily in the Fort Lauderdale office, with some flexibility for remote work or travel as needed.
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💼 Interview & Application Insights
Typical Process: The interview process for this role may include a phone/video screening, in-person or virtual interviews with the hiring manager and key stakeholders, and potentially a skills assessment or presentation.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, event management experience, data analysis capabilities, team leadership skills, and ability to work collaboratively across the organization.
Application Tips: Applicants should highlight their experience in B2B marketing, professional services, and marketing operations, as well as their success in developing and leading high-performing marketing teams.
ATS Keywords: Relevant keywords to include in the application may include "strategic marketing planning," "event management," "marketing operations," "data-driven marketing," "team leadership," and "professional services."
ASSUMPTION: The interview and application process for this role will follow standard practices for senior-level marketing positions in the professional services industry.
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🛠️ Tools & Technologies
The job description suggests the candidate should have experience with CRM systems and marketing automation platforms, which are commonly used in the marketing function.
ASSUMPTION: Additional tools and technologies that may be relevant for this role include project management software, data analytics tools, content management systems, and digital marketing platforms.
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👔 Cultural Fit Considerations
Company Values: Grant Thornton emphasizes "excellence" and a "collaborative approach" in its work, suggesting a focus on high standards, teamwork, and cross-functional collaboration.
Work Style: The role requires a balance of strategic thinking, hands-on execution, and team leadership, indicating a fast-paced, multifaceted work environment.
Self-Assessment: Applicants should consider whether they thrive in a professional services setting, enjoy a blend of strategic and operational responsibilities, and have a track record of developing and mentoring marketing talent.
ASSUMPTION: Grant Thornton's culture values excellence, collaboration, and a balance of strategic and tactical work, which should align with the ideal candidate for this position.
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⚠️ Potential Challenges
The role requires the Market Marketer (Associate Director) to balance multiple responsibilities, including strategic planning, hands-on execution, team management, and stakeholder collaboration. Juggling these competing priorities while maintaining high standards and driving measurable results may present challenges.
ASSUMPTION: The workload and scope of this position may be demanding, requiring strong organizational skills, adaptability, and the ability to prioritize effectively.
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📈 Similar Roles Comparison
This Market Marketer (Associate Director) role is similar to other senior-level marketing positions in professional services firms, such as Director of Marketing, Senior Marketing Manager, or Marketing Strategy Lead. These roles typically involve a combination of strategic planning, marketing operations, team management, and cross-functional collaboration to drive business growth and brand awareness.
ASSUMPTION: The key differences may lie in the specific industry focus, the size of the marketing team, and the level of autonomy and decision-making authority within the role.
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📝 Sample Projects
Based on the job description, some potential projects or tasks the Market Marketer (Associate Director) may work on include:
- Developing a comprehensive marketing plan for the firm's Fort Lauderdale office, including event strategies, sponsorship opportunities, and lead nurturing campaigns
- Collaborating with the campaign strategy team to incorporate the firm's latest thought leadership content into local marketing initiatives
- Overseeing the execution of a major industry conference, including managing the event budget, coordinating with vendors, and ensuring a seamless attendee experience
- Analyzing marketing data to identify trends and opportunities, then presenting recommendations to improve the ROI of the firm's marketing investments
- Mentoring and coaching the Field Marketers on the team, helping them develop their skills and share best practices across the organization
ASSUMPTION: These sample projects are illustrative of the types of work the Market Marketer (Associate Director) may be responsible for, based on the stated job duties.
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❓ Key Questions to Ask During Interview
Here are some suggested questions candidates should consider asking during the interview process:
1. Can you provide more details about the specific marketing priorities and objectives for the Fort Lauderdale market?
2. How does the Market Marketer (Associate Director) role fit into the larger marketing and sales strategy at Grant Thornton?
3. What are the key performance metrics or KPIs that you use to measure the success of the marketing team in this area?
4. Can you describe the team structure and reporting relationships for the Field Marketers I would be responsible for leading?
5. What professional development opportunities are available for marketing leaders at Grant Thornton to continue growing their skills?
6. How does the firm's approach to work-life balance and flexibility align with the demands of this senior-level marketing role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company's priorities, and the potential career growth opportunities.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Tailor their resume and cover letter to highlight their relevant experience in strategic B2B marketing, event management, and team leadership within professional services or a similar industry.
2. Ensure their application includes relevant keywords related to marketing operations, data-driven decision-making, and cross-functional collaboration to optimize for applicant tracking systems.
3. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking, interest in the company's priorities, and desire to be a strong cultural fit.
4. Research Grant Thornton's brand, services, and market position to be able to speak knowledgeably about the firm and why they are excited about this role.
5. Be prepared to discuss their approach to balancing strategic and tactical responsibilities, as well as their experience in developing and leading high-performing marketing teams.
By taking these steps, applicants can effectively position themselves as strong candidates for the Market Marketer (Associate Director) role at Grant Thornton.
