Market Marketer (Sr Associate)

📌 Core Information

🔹 Job Title: Market Marketer (Sr. Associate)

🔹 Company: Grant Thornton

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving local market impact through strategic marketing initiatives
• Collaborating with various teams to develop marketing plans
• Executing events and analyzing marketing data to inform future initiatives
• Balancing multiple priorities while maintaining agility to respond to market changes

ASSUMPTION: This role requires strong organizational skills and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Partnering with local leaders and marketing / sales teams to identify market-specific priorities based on cross-functional data analysis

✅ Coordinating across field marketing teams and industry specialists to develop cohesive marketing plans and event calendars that maximize impact in your respective area

✅ Collaborating with campaign strategists to incorporate emerging content and thought leadership into local market activation

✅ Planning and overseeing the execution of 1st and 3rd party events and sponsorships that enhance our brand presence and generate qualified leads

✅ Capturing, analyzing, and maintaining quality marketing data to inform future initiatives and demonstrate ROI

✅ Translating firm-wide marketing campaigns into locally relevant initiatives that resonate with area audiences

✅ Building and maintaining relationships with key internal stakeholders across functions to ensure aligned messaging and execution

✅ Other duties as assigned

ASSUMPTION: This role may require occasional travel to attend events or meet with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications or related field required; MBA preferred

Experience: 2-3 years of B2B marketing experience, with professional services or related industry experience preferred

Required Skills:

• Event management
• Campaign execution
• Marketing analytics
• Data analysis
• Project management
• Communication skills
• Interpersonal skills
• Creative problem-solving
• Adaptability
• Collaboration
• CRM systems
• Marketing automation

Preferred Skills:

• Experience working with cross-functional and geographically dispersed teams
• Can travel as needed

ASSUMPTION: Strong proficiency in Microsoft Office Suite and Google Workspace is expected.

💰 Compensation & Benefits

Salary Range: The base salary range for this position in the firm’s Chicago, IL office only is between $76,000 and $114,000 per year. This is an estimate based on the provided range and industry standards for similar roles in Chicago.

Benefits:

• Competitive benefits package
• 401(k) plan with company match
• Health, dental, and vision insurance
• Flexible spending accounts
• Employee assistance program
• Tuition assistance
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to attend events.

ASSUMPTION: The salary range provided is for the Chicago, IL office only and may vary for other locations. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Grant Thornton is a global professional services network providing audit, tax, and advisory services to clients in over 146 countries. The company operates in the competitive accounting and consulting industry.

Company Size: Grant Thornton is a mid-sized company with over 5,000 employees in the United States and more than 73,000 professionals worldwide.

Founded: Grant Thornton was founded in 1924 and has since grown to become one of the world’s leading independent audit, tax, and advisory firms.

Company Description:

• Grant Thornton goes beyond what’s expected to help others do the same.
• The company empowers its people and clients to take on today’s challenges and build trust into every result.
• Grant Thornton is a collaborative organization that values strong relationships and the value of trust.

Company Specialties:

• Audit & Assurance
• Tax
• Advisory Services
• Consulting
• Operations
• Supply Chain
• Public Sector
• Manufacturing
• Strategy

Company Website: www.grantthornton.com

ASSUMPTION: Grant Thornton's culture emphasizes collaboration, quality, and strong relationships with clients and stakeholders.

📊 Role Analysis

Career Level: This role is at the senior associate level, which typically requires 2-5 years of experience in a related field.

Reporting Structure: The Market Marketer (Sr. Associate) will report to the Field / Area Marketer Manager and work closely with various teams, including marketing, sales, and campaign strategists.

Work Arrangement: This is an on-site position based in Chicago, Illinois, with the possibility of occasional travel to attend events or meet with stakeholders.

Growth Opportunities:

• Progression to a manager or director role within the marketing department
• Expansion into other areas of the business, such as consulting or advisory services
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Grant Thornton offers opportunities for professional growth and development, including mentorship programs, training, and tuition assistance.

🌍 Location & Work Environment

Office Type: Grant Thornton's Chicago office is a professional, collaborative environment with modern amenities.

Office Location(s): 171 N. Clark Street, Suite 200, Chicago, IL 60601, US

Geographic Context:

• Chicago is a major city in the Midwest region of the United States, known for its vibrant culture, diverse neighborhoods, and iconic architecture.
• The city offers a wide range of entertainment, dining, and recreational opportunities.
• Chicago has a humid continental climate with hot summers and cold, snowy winters.

Work Schedule: Standard business hours, Monday through Friday, with occasional evenings and weekends required to attend events.

ASSUMPTION: The office environment is professional and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Field / Area Marketer Manager
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Data analysis and reporting
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of Grant Thornton's brand and values in your application materials
• Prepare examples of successful marketing campaigns or events you've managed
• Research Grant Thornton's clients and industry focus to show your understanding of the business

ATS Keywords: B2B Marketing, Event Management, Campaign Execution, Marketing Analytics, Data Analysis, Project Management, Communication Skills, Interpersonal Skills, Creative Problem-Solving, Adaptability, Collaboration, CRM Systems, Marketing Automation, Lead Generation, Stakeholder Management, Market Analysis

ASSUMPTION: Grant Thornton uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)
• Data analysis tools (e.g., Excel, Google Sheets)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required, while experience with specific CRM and marketing automation platforms is preferred.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Integrity
• Quality
• Respect
• Inclusion

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Focused on delivering excellence in marketing execution
• Data-driven and analytical
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Grant Thornton's core values, particularly collaboration and quality?
• How comfortable are you working with cross-functional and geographically dispersed teams?
• How do you approach creative problem-solving in a fast-paced professional environment?

ASSUMPTION: Grant Thornton values candidates who demonstrate a strong cultural fit with the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing local market-specific initiatives with firm-wide marketing campaigns
• Occasional travel requirements to attend events or meet with stakeholders
• Working with geographically dispersed teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role differs from other marketing positions in its focus on driving local market impact and executing events to generate qualified leads
• Grant Thornton's industry-specific context requires an understanding of professional services and the ability to tailor marketing initiatives to this sector
• Career progression in this role may involve moving into a management or director position within the marketing department or expanding into other areas of the business

ASSUMPTION: This role offers unique opportunities for growth and development within a specific niche of the marketing industry.

📝 Sample Projects

• Planning and executing a successful client appreciation event, generating a significant number of qualified leads
• Developing and implementing a targeted marketing campaign that increases brand awareness and engagement in a specific geographic region
• Analyzing marketing data to identify trends and opportunities, and using insights to inform future initiatives and improve ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Market Marketer (Sr. Associate) role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Grant Thornton's professional services?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as sales and consulting, to ensure aligned messaging and execution?
• What opportunities are there for professional growth and development within the marketing department or across the broader organization?
• How does Grant Thornton support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, emphasizing your understanding of Grant Thornton's brand and values
• Prepare examples of successful marketing campaigns or events you've managed to showcase your qualifications
• Research Grant Thornton's clients and industry focus to demonstrate your understanding of the business
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.