Market Services Coordinator, Digital Campaign Management

📌 Core Information

🔹 Job Title: Market Services Coordinator, Digital Campaign Management

🔹 Company: First Bank of Nigeria Ltd.

🔹 Location: Nigeria

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development of digital marketing strategies
• Managing marketing efforts across digital channels
• Overseeing campaign execution and performance monitoring
• Leveraging digital trends and innovations

ASSUMPTION: This role requires a strong background in digital marketing and campaign management to drive successful marketing efforts across various digital channels.

📋 Key Responsibilities

✅ Supporting development of Digital Marketing strategy

✅ Owning marketing efforts across digital channels from planning through design, execution, and monitoring

✅ Demonstrating Subject Matter Expertise (SME) for all engagement with campaign management vendors

✅ Directing strategy for campaign targeting for all digital channels

✅ Obtaining appropriate approvals throughout the campaign development process

✅ Working with Content Development team and external agencies to develop digital campaign contents

✅ Briefing external agencies to deliver campaign activity against brief

✅ Overseeing campaign execution and managing performance against agreed campaign activity and platforms

✅ Carrying out post-campaign analysis to report KPIs and distribute learning for future campaigns

✅ Developing social media strategy and implementing social media plan/initiatives

✅ Working with the Strategic Planning Lead to develop social media KPIs & Metrics

✅ Developing and managing guidelines for social strategies for FirstBank’s products

✅ Coordinating activities of the Social Media Armies

✅ Leveraging social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience

✅ Overseeing development of social media messaging calendars and monitor calendar execution

✅ Monitoring social media performance and developing action plan for continuous improvement

✅ Leveraging digital trends and innovations

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams and external vendors.

🎯 Required Qualifications

Education: Graduate degree in Marketing, Social Sciences, Information Technology, or a related discipline

Experience: 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising, and/or consumer goods marketing. Experience in financial services, product management, and investment banking/asset management will be an added advantage

Required Skills:

• Proven experience in digital marketing and campaign management
• Strong project management skills
• Excellent communication and interpersonal skills
• Ability to work effectively with cross-functional teams and external vendors
• Strong analytical skills and data-driven mindset
• Familiarity with social media platforms and digital trends

Preferred Skills:

• Professional Diploma in Digital Marketing
• Experience in financial services, product management, and investment banking/asset management
• Experience working in a Digital Lab, FMCG, or Telecoms industry

ASSUMPTION: Candidates with relevant certifications, such as a Professional Diploma in Digital Marketing, and experience in financial services or related industries, will have a competitive edge.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Nigeria is typically between ₦15,000,000 - ₦25,000,000 per annum, depending on experience and qualifications. This estimate is based on market research and may vary.

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as required

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: FirstBank operates in the competitive financial services industry, offering a wide range of banking and financial services to customers and investors.

Company Size: With over 10 million active customer accounts and more than 750 business locations, FirstBank is one of the largest banks in Nigeria and Africa, providing extensive career growth opportunities.

Founded: FirstBank was founded in 1894 and has since grown to become Nigeria’s premier commercial bank and most valuable banking brand.

Company Description:

• FirstBank is committed to providing exceptional customer service and innovative financial solutions to meet the diverse needs of its customers
• The bank offers a comprehensive range of retail and corporate financial services, including cards, channels, transfer services, loans & advances, deposit products, guarantees, distributorship financing, cash management, and foreign trade services
• FirstBank is dedicated to empowering its customers and supporting their personal, family, and business needs

Company Specialties:

• Banking and Financial Services

Company Website: http://www.firstbanknigeria.com

ASSUMPTION: FirstBank's extensive network and customer base provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in digital marketing and campaign management.

Reporting Structure: The Market Services Coordinator reports directly to the Head of Marketing and works closely with various internal teams and external vendors.

Work Arrangement: This is an on-site role based in Lagos, Nigeria, with occasional remote work or flexible hours as required.

Growth Opportunities:

• Progression to senior marketing roles within the organization
• Expanding expertise in digital marketing and campaign management
• Gaining experience working in a large, multinational financial institution

ASSUMPTION: This role offers significant opportunities for career growth and development within FirstBank's marketing department and the broader financial services industry.

🌍 Location & Work Environment

Office Type: FirstBank's headquarters is located in Lagos Island, Lagos, Nigeria, with multiple branches and business locations across the country and internationally.

Office Location(s): Marina road, 35, Samuel Asabia House, Lagos Island, Lagos, Nigeria

Geographic Context:

• Lagos is the commercial hub of Nigeria and a major financial center in Africa
• The city offers a vibrant and dynamic work environment, with numerous cultural, social, and recreational opportunities
• Lagos has a tropical wet and dry climate, with two distinct seasons: a wet season from April to October and a dry season from November to March

Work Schedule: Full-time, Monday to Friday, with occasional weekend or evening work as required

ASSUMPTION: Working in Lagos offers a fast-paced and dynamic work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Background check and reference verification
• Job offer

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Project management and organizational skills
• Communication and interpersonal skills
• Analytical and problem-solving skills
• Cultural fit and alignment with FirstBank's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
• Research FirstBank's mission, values, and recent projects to demonstrate your enthusiasm for the role and the organization
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role

ATS Keywords: Digital Marketing, Campaign Management, Social Media Strategy, Performance Analysis, Vendor Management, Brand Advertising, Customer Experience, Social Listening, Digital Trends, KPI Development, Compliance, Creative Execution, Market Strategy, Digital Channels, Engagement

ASSUMPTION: FirstBank's recruitment process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through their application materials and interviews.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Campaign management software (e.g., Marketo, HubSpot, Adobe Campaign)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with relevant digital marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Professionalism
• Innovation
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of successful digital marketing campaigns and driving business results?
• Are you comfortable working in a dynamic and fast-paced environment, managing multiple projects and deadlines?
• Do you thrive in a collaborative and team-oriented work environment, and are you able to build strong relationships with internal teams and external vendors?

ASSUMPTION: Candidates who demonstrate a strong fit with FirstBank's values and work style will be more likely to succeed in this role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with diverse internal teams and external vendors to deliver campaign activity against brief
• Adapting to changes in digital marketing trends and technologies
• Protecting FirstBank's brand and leveraging social listening insights to inform overall customer experience

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively with diverse teams and stakeholders to succeed in this role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a stronger emphasis on campaign management and vendor management
• In the financial services industry, this role requires a deep understanding of banking and financial services products and their unique marketing challenges
• Career progression in this role may lead to senior marketing roles within FirstBank or other financial institutions

ASSUMPTION: Candidates should research similar roles in the financial services industry and consider how their skills and experience align with the specific requirements of this position.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a new FirstBank product launch
• Analyzing social media performance and developing an action plan to improve engagement and reach
• Collaborating with external agencies to create compelling campaign content and creative assets

ASSUMPTION: Candidates should be prepared to discuss their past digital marketing projects and the outcomes they achieved, demonstrating their ability to drive results and contribute to FirstBank's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for FirstBank?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does FirstBank support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, and their commitment to driving success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
• Research FirstBank's mission, values, and recent projects to demonstrate your enthusiasm for the role and the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.