📌 Core Information
🔹 Job Title: Marketer
🔹 Company: PACS
🔹 Location: Redwood Cove Healthcare Center, Lakeport Post Acute
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the admissions process for a healthcare facility
- Collaborating with various departments to ensure efficient and professional admissions
- Overseeing daily operations of the Admissions Department to meet resident census goals
- Attending daily stand-up meetings and maintaining accurate records of bed availability
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Manage the admissions process efficiently, ensuring a positive experience for residents, families, and supporting staff
✅ Plan, direct, and monitor the daily operations of the Admissions Department to meet budgeted resident census goals
✅ Admit patients by screening their conditions, completing admission and financial responsibility forms, and coordinating support services
✅ Maintain comprehensive understanding of facility services and educate referral sources as appropriate
✅ Oversee patient bed assignments and complete preliminary paperwork for admissions
✅ Create and maintain a warm, personal, and positive environment throughout the facility
✅ Coordinate with the Director of Nursing and/or Case Manager to assure the appropriateness of facility admissions
✅ Maintain and communicate accurate records of bed availability
✅ Initiate, nurture, and maintain contacts with physicians, social workers, and discharge planners to maximize referrals and facilitate admissions
✅ Attend daily stand-up meetings and assist in planning and executing outreach events
✅ Update job knowledge by participating in educational opportunities and maintaining personal networks
ASSUMPTION: This role may require working flexible hours, including evenings and weekends, to accommodate the needs of residents and their families.
🎯 Required Qualifications
Education: A high school diploma or GED is required. A Bachelor's Degree in healthcare or a related field is preferred.
Experience: Two years of admissions experience is preferred.
Required Skills:
- Proven admissions management experience
- Strong organizational skills and attention to detail
- Excellent communication and interpersonal skills
- Ability to work effectively with various stakeholders
- Proficiency in Microsoft Suite products
Preferred Skills:
- LVN or RN license
- Experience in healthcare admissions
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having experience in healthcare admissions or a related field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for a part-time marketing role with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: This is a part-time position, with hours varying based on facility needs. The role may require working evenings and weekends.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time marketing role with the given experience level. Actual compensation may vary based on factors such as performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: PACS is a privately-held company specializing in IT services and IT consulting. They operate in the healthcare industry, providing technology solutions to various healthcare facilities.
Company Size: PACS has 10,001+ employees, making it a large organization with extensive resources and opportunities for career growth.
Founded: PACS was founded in [Year], with a focus on leveraging technology to improve healthcare outcomes and efficiency.
Company Description:
- PACS is committed to delivering innovative technology solutions that enhance the quality of care and improve patient outcomes
- The company works closely with its clients to understand their unique needs and develop customized solutions that drive operational excellence
- PACS is dedicated to fostering a culture of collaboration, continuous learning, and employee growth
Company Specialties:
- Healthcare IT consulting
- Clinical systems implementation
- Data analytics and business intelligence
- Cybersecurity and compliance
Company Website: http://pacs.co.in
ASSUMPTION: PACS' focus on innovation and collaboration may result in a dynamic and fast-paced work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suited for an experienced marketing professional looking to apply their skills in a healthcare setting or an individual with admissions experience seeking to transition into marketing.
Reporting Structure: The Marketer will report directly to the Director of Marketing and work closely with various departments, including admissions, nursing, and case management.
Work Arrangement: This is a part-time, on-site position. The role may require working flexible hours, including evenings and weekends, to accommodate the needs of residents and their families.
Growth Opportunities:
- Expanding marketing skills and knowledge within the healthcare industry
- Potential for full-time employment or advancement within the marketing department
- Opportunities to work on diverse marketing campaigns and initiatives
ASSUMPTION: Given PACS' size and focus on employee growth, there may be opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: The role is based at the Redwood Cove Healthcare Center and Lakeport Post Acute facilities, with potential for travel to other PACS client locations.
Office Location(s): Redwood Cove Healthcare Center, Lakeport Post Acute
Geographic Context:
- The facilities are located in [City, State], offering a mix of urban and suburban living with a moderate cost of living
- The area is known for its [mention local attractions or features, e.g., beautiful parks, vibrant arts scene, etc.]
- The facilities are conveniently located near public transportation and major highways
Work Schedule: The work schedule will vary based on facility needs, with the potential for evenings and weekend work.
ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on collaboration and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Director of Marketing and other department heads
- Final interview with the Vice President of Marketing
- Background check and reference verification
Key Assessment Areas:
- Admissions management experience and skills
- Communication and interpersonal skills
- Problem-solving abilities
- Adaptability and flexibility
- Cultural fit with PACS' values and work environment
Application Tips:
- Tailor your resume to highlight relevant admissions management experience and transferable marketing skills
- Prepare for behavioral interview questions focusing on your experience with admissions processes, stakeholder communication, and problem-solving
- Demonstrate your understanding of PACS' mission and values, and how your skills and experience align with the company's goals
ATS Keywords: Admissions Management, Patient Screening, Financial Responsibility, Sales and Marketing, Collaboration, Insurance Verification, Communication, Record Keeping, Referral Management, Event Planning, Educational Outreach, Problem Solving, Microsoft Suite Proficiency, Confidentiality, Customer Service, Team Leadership
ASSUMPTION: PACS may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with CRM and marketing automation tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Innovation: PACS encourages creativity and continuous learning to drive operational excellence
- Collaboration: The company fosters a culture of teamwork and open communication
- Integrity: PACS is committed to maintaining the highest ethical standards in all aspects of its business
- Accountability: Employees are empowered to take ownership of their roles and contribute to the company's success
Work Style:
- Dynamic and fast-paced work environment
- Focus on collaboration and continuous learning
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working flexible hours, including evenings and weekends?
- Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with various stakeholders?
ASSUMPTION: Candidates who are adaptable, collaborative, and committed to continuous learning will likely be a good fit for PACS' work environment.
⚠️ Potential Challenges
- Managing the admissions process for a healthcare facility can be emotionally demanding, as you'll be working with vulnerable individuals and their families
- Balancing the needs of residents, families, and supporting staff may require strong organizational skills and adaptability
- Working flexible hours, including evenings and weekends, may impact work-life balance
- PACS' focus on innovation and continuous learning may result in a fast-paced work environment that requires adaptability and flexibility
ASSUMPTION: Candidates should be prepared to manage the emotional demands of the role and be adaptable to the fast-paced work environment.
📈 Similar Roles Comparison
- Marketer (Healthcare) vs. Marketing Coordinator (General): The healthcare-specific role may require more industry-specific knowledge and a focus on admissions management, while the general role may offer more diverse marketing experiences
- Marketer (Healthcare) vs. Patient Access Representative: The Marketer role focuses on marketing and admissions management, while the Patient Access Representative role is more focused on day-to-day patient interactions and scheduling
- Marketer (Healthcare) vs. Marketing Manager (Healthcare): The Marketer role may offer more opportunities for hands-on admissions management and event planning, while the Marketing Manager role may focus more on strategic planning and team leadership
ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles, as each may offer unique opportunities and challenges.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase referrals from local hospitals and discharge planners
- Coordinating and executing an on-site facility health fair to educate potential residents and their families about the facility's services and benefits
- Analyzing admissions data to identify trends and opportunities for process improvement, and presenting findings to department heads and senior leadership
ASSUMPTION: Sample projects may vary based on the specific needs of the facility and the marketing department's priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the facility?
- What are the biggest challenges facing the admissions department currently, and how can this role help address them?
- How does PACS support the professional growth and development of its employees?
- What is the typical career path for someone in this role, and what opportunities might there be for advancement within the company?
- How does PACS ensure the confidentiality and security of resident care information?
ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant admissions management experience and transferable marketing skills
- Prepare a cover letter that demonstrates your understanding of PACS' mission and values, and how your skills and experience align with the company's goals
- Prepare for behavioral interview questions focusing on your experience with admissions processes, stakeholder communication, and problem-solving
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
