Marketer

📌 Core Information

🔹 Job Title: Marketer

🔹 Company: PACS

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 1, 2025

🔹 Experience Level: Mid (5-10 years)

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and managing marketing and public relations strategies
• Maintaining communication with residents, families, and community
• Ensuring compliance with privacy regulations
• Providing creative support for company programs and events

ASSUMPTION: The role involves a significant emphasis on external communications and relationship management to enhance the facility's visibility and reputation.

📋 Key Responsibilities

✅ Develop, coordinate, direct, and administer marketing and public relations programs

✅ Maintain a current listing of all resident care employee phone numbers

✅ Plan and implement community information and engagement activities

✅ Review and update marketing and public relations policies annually

✅ Assist in developing and monitoring customer satisfaction surveys

✅ Establish a public relations area during emergencies to regulate information dissemination

✅ Provide creative support for activities and social services departments

✅ Assist in training and orientation programs regarding marketing strategies

ASSUMPTION: The Marketer will play a key role in crisis communication and strategic information management during emergencies.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing/Public Relations or equivalent experience

Experience: 5-10 years in marketing/public relations, preferably in a healthcare setting

Required Skills:

• Proficiency in Microsoft Suite
• Strong communication skills
• Policy development and implementation

Preferred Skills:

• Experience with community engagement initiatives
• Familiarity with regulatory compliance in healthcare

ASSUMPTION: Candidates with healthcare industry experience are preferred due to the specific compliance and regulatory requirements of such settings.

💰 Compensation & Benefits

Salary Range: $23.00 - $30.00 per hour, based on experience and education

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with employer match
• Generous paid time off and holidays

Working Hours: 40 hours per week

ASSUMPTION: Compensation is competitive within the healthcare marketing sector, reflecting both necessary skills and experience levels.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare marketing within an IT services and consulting context

Company Size: Large enterprise with over 10,001 employees

Founded: Not specified

Company Description:

• PACS specializes in healthcare marketing and communications
• Focus on community engagement and compliance management
• Promotes a diverse and inclusive workforce

Company Specialties:

• Healthcare IT services
• Strategic consulting
• Community relations

Company Website: http://pacs.co.in

ASSUMPTION: PACS functions within both IT and healthcare contexts, which may inform its marketing and public relations strategies significantly.

📊 Role Analysis

Career Level: Mid-level, suitable for experienced professionals

Reporting Structure: Reports to the Administrator

Work Arrangement: Full-time, on-site position

Growth Opportunities:

• Potential to lead larger marketing initiatives
• Opportunities for cross-departmental collaboration
• Career advancement within the marketing department

ASSUMPTION: The role offers pathways to leadership positions within the company, especially for those with strong results in marketing projects.

🌍 Location & Work Environment

Office Type: Traditional office environment with moderate noise levels

Office Location(s): Various locations across the United States

Geographic Context:

• Positioned strategically for nationwide engagement
• Opportunities for local community involvement
• Access to metropolitan and suburban resources

Work Schedule: Standard Monday through Friday, with possible flexibility for events

ASSUMPTION: Given the on-site requirement, the role may involve occasional travel for community events or engagements.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• In-person interview with hiring manager
• Final interview with company leadership

Key Assessment Areas:

• Communication skills and experience
• Familiarity with healthcare marketing regulations
• Ability to coordinate and manage multiple projects

Application Tips:

• Highlight any healthcare marketing experience
• Emphasize strategic project management skills
• Prepare to discuss specific past marketing projects

ATS Keywords: Marketing, Public Relations, Communication, Healthcare, Compliance, Engagement

ASSUMPTION: The selection process prioritizes candidates with demonstrated experience in both marketing and healthcare industries.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Marketing automation tools
• Social media management platforms

ASSUMPTION: Proficiency in digital marketing tools and platforms is vital for maximizing reach and engagement.

👔 Cultural Fit Considerations

Company Values:

• Excellence and trust in all endeavors
• Accountability and mutual respect among employees
• Commitment to diversity and inclusion

Work Style:

• Collaborative and team-oriented
• Proactive and initiative-driven
• Attention to detail and quality-focused

Self-Assessment Questions:

• Do I have experience in managing detailed marketing campaigns?
• Can I effectively communicate complex ideas to diverse audiences?
• Am I comfortable with the technical aspects of healthcare marketing compliance?

ASSUMPTION: A strong alignment with company values of trust and accountability will be crucial for cultural fit.

⚠️ Potential Challenges

• Navigating strict healthcare privacy regulations
• Balancing diverse stakeholder interests
• Managing crisis communications effectively
• Ensuring accurate and timely information dissemination

ASSUMPTION: The role may require quick problem-solving skills during crises, which can be challenging without prior experience.

📈 Similar Roles Comparison

• Other healthcare marketing roles may not require such robust public relations engagement
• General marketing positions might lack specific compliance-related responsibilities
• Public relations roles outside of healthcare may not involve detailed regulatory adherence

ASSUMPTION: This role offers unique insights into healthcare marketing, an increasingly valuable niche in the marketing industry.

📝 Sample Projects

• Developing a public information campaign about new healthcare services
• Organizing community engagement events to increase facility visibility
• Leading an internal communication initiative to enhance employee awareness of company policies

ASSUMPTION: Practical experience with similar projects will significantly enhance a candidate's suitability for the role.

❓ Key Questions to Ask During Interview

• How does the facility measure the success of its marketing initiatives?
• What are the biggest challenges currently faced by the marketing team?
• Can you describe a recent successful public relations campaign?
• How does PACS stay current with changing healthcare marketing regulations?
• What opportunities exist for professional growth within the marketing department?

ASSUMPTION: Asking insightful questions can demonstrate a candidate's interest and proactive thinking, which are valued by employers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant marketing experience
• Customize your cover letter to emphasize readiness for healthcare marketing challenges
• Prepare for a potential skills test or portfolio review
• Follow up with the HR department if you haven't heard back within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.