Marketer

📌 Core Information

🔹 Job Title: Marketer

🔹 Company: ComForCare Home Health Care - Glasonbury

🔹 Location: Glastonbury, Connecticut, United States

🔹 Job Type: Part-Time

🔹 Category: Healthcare

🔹 Date Posted: 2025-06-02

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing initiatives to promote ComForCare's services
• Negotiating contracts with payers for optimal reimbursement
• Participating in strategic planning activities
• Ensuring consistent communication with clinical staff and the community

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and knowledge of the healthcare industry to effectively market ComForCare's services and negotiate contracts.

📋 Key Responsibilities

✅ Establish, implement, and manage marketing initiatives

✅ Negotiate contracts with managed care companies, government agencies, and other payers

✅ Participate with the management team in strategic planning activities

✅ Work collaboratively with clinical staff to ensure consistent messaging

✅ Establish and maintain professional relationships with referral sources

✅ Attend networking events, conferences, and community outreach programs

✅ Have effective marketing strategies

ASSUMPTION: This role requires a proactive approach to building relationships, both internally with clinical staff and externally with referral sources and potential clients.

🎯 Required Qualifications

Education: High school diploma or G.E.D. certificate

Experience: None specified (Entry-Level)

Required Skills:

• Excellent verbal and written communication skills
• Demonstrated knowledge of regulatory requirements and restrictions in home health services
• Access to reliable transportation

Preferred Skills:

• Previous marketing or sales experience
• Familiarity with the healthcare industry

ASSUMPTION: While not explicitly stated, previous marketing or sales experience and familiarity with the healthcare industry would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $18.00 - $22.00 per hour (Based on industry standards for entry-level marketing roles in the healthcare sector)

Benefits:

• Paid time off

Working Hours: Full-time (40 hours/week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the healthcare sector. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically home health care services

Company Size: 51-200 employees (Mid-size)

Founded: 1996

Company Description:

• ComForCare is a premier home care franchise made up of franchise offices that provide in-home care
• Services include Alzheimer’s disease and dementia care, personal care, respite care, and more
• ComForCare operates as At Your Side Home Care in Houston, Texas

Company Specialties:

• Transitions of care
• Chronic disease management
• Alzheimer's and dementia care
• Reducing hospital readmissions
• Educating & supporting family caregivers

Company Website: comforcare.com

ASSUMPTION: ComForCare's focus on home health care services and commitment to improving the quality of life for clients make it an attractive employer for individuals passionate about healthcare and helping others.

📊 Role Analysis

Career Level: Entry-Level (0-2 years of experience)

Reporting Structure: This role reports directly to the management team

Work Arrangement: Remote OK, with flexible scheduling options

Growth Opportunities:

• Potential career growth within the marketing department or other areas of the business
• Opportunities to learn and develop skills in the healthcare industry

ASSUMPTION: As an entry-level position, this role offers opportunities for career growth and development within the company and the healthcare industry.

🌍 Location & Work Environment

Office Type: Home office (Remote OK)

Office Location(s): Glastonbury, Connecticut

Geographic Context:

• Glastonbury is a suburban town in Hartford County, Connecticut
• It offers a mix of urban and rural environments, with easy access to nearby cities and outdoor recreation
• The area has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time (40 hours/week) with flexible scheduling options

ASSUMPTION: The remote work arrangement and flexible scheduling options provide a good work-life balance for employees, allowing them to manage their personal and professional responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Knowledge of regulatory requirements in home health services
• Cultural fit with the company's values and mission

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research ComForCare's services and mission to demonstrate your understanding of the company and its values

ATS Keywords: Marketing, Contract Negotiation, Strategic Planning, Communication Skills, Relationship Building, Networking, Healthcare Knowledge

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to highlight your relevant experience and skills and demonstrate your enthusiasm for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media platforms (e.g., LinkedIn, Facebook)

ASSUMPTION: Familiarity with common marketing and sales tools, as well as social media platforms, is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Treat employees with respect and dignity
• Provide ongoing training and development opportunities
• Offer flexible scheduling

Work Style:

• Collaborative and team-oriented
• Proactive and self-motivated
• Adaptable and willing to learn

Self-Assessment Questions:

• Do you have strong communication skills and the ability to build relationships with various stakeholders?
• Are you proactive, self-motivated, and able to work independently?
• Are you adaptable and willing to learn and grow in a dynamic environment?

ASSUMPTION: ComForCare values employees who are collaborative, proactive, and adaptable, and who share the company's commitment to improving the quality of life for clients.

⚠️ Potential Challenges

• Balancing multiple responsibilities and priorities
• Navigating the complexities of the healthcare industry and regulatory requirements
• Managing remote work arrangements and maintaining productivity
• Adapting to a dynamic and growing organization

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other marketing roles in the healthcare industry, but may have more focus on contract negotiation and strategic planning
• ComForCare's franchise structure may offer unique opportunities for growth and development compared to other healthcare organizations
• This role may provide more flexibility and work-life balance compared to other marketing roles, due to the remote work arrangement and flexible scheduling options

ASSUMPTION: While this role shares similarities with other marketing roles in the healthcare industry, its unique focus on contract negotiation and strategic planning, as well as ComForCare's franchise structure, make it a distinct opportunity.

📝 Sample Projects

• Developing and implementing a marketing campaign to promote ComForCare's services in the local community
• Negotiating contracts with managed care companies to optimize reimbursement rates
• Collaborating with clinical staff to ensure consistent messaging and branding across all communication channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Marketer at ComForCare might undertake, from marketing and branding efforts to contract negotiation and strategic planning.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and strategic planning efforts of the company?
• What opportunities are there for professional development and growth within the company?
• How does ComForCare support work-life balance for its employees?
• What are the biggest challenges facing the company and this role in the coming year?

ASSUMPTION: These questions can help you better understand the role, the company, and the opportunities for growth and development, allowing you to make an informed decision about whether this is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Research ComForCare's services and mission to demonstrate your understanding of the company and its values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.