🔹 Job Title: Marketer
🔹 Company: PACS
🔹 Location: Cedar Creek Post Acute, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & PR
🔹 Date Posted: January 16, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic planning, creative execution, and operational management. Successful candidates will have experience in healthcare marketing and strong communication skills.
✅ Maintain a current listing of all resident care employee phone numbers
✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities
✅ Develop and maintain written policies and procedures governing the release of information
✅ Assist department directors in the development and use of marketing and public relations policies and procedures
✅ Review and update the facility’s marketing and public relations policies and procedures annually
✅ Assist in the development, implementation, and tracking of customer satisfaction surveys
✅ Interpret the facility’s policies and procedures governing the release of information to various parties
✅ Ensure that public information is accurate and fully descriptive
✅ Organize and implement continuing internal communications
✅ Participate in departmental meetings concerning marketing and public relations programs and activities
✅ Provide creative support for activity and social services departments
✅ Maintain an adequate liaison with families, residents, and community and civic leaders
✅ Participate in community service and civic groups to obtain information and seek support
✅ Contact the news media when new programs, promotions, etc., are implemented within the facility
✅ Keep the Administrator informed of noteworthy items of general interest that may impact the facility
✅ Establish a public relations area during emergencies to ensure accurate information release
✅ Create and maintain a positive environment throughout the facility
✅ Follow established ergonomics policies and procedures to prevent work-related injuries and illnesses
✅ Prepare a departmental operating budget and allocate resources to carry out programs and activities
✅ Serve on various committees of the facility as directed by the Administrator
✅ Maintain the confidentiality of all resident care information and report known or suspected incidents of unauthorized disclosure
✅ Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate
ASSUMPTION: This role involves a mix of strategic planning, day-to-day operations, and crisis management. Successful candidates will have experience in healthcare marketing and strong communication skills.
Education: A Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
Experience: 5-10 years of experience in marketing/public relations, preferably in a healthcare setting
Required Skills:
Preferred Skills:
ASSUMPTION: Successful candidates will have a strong background in healthcare marketing and excellent communication skills. Familiarity with customer satisfaction surveys and healthcare regulations is a plus.
Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-senior level marketing roles in healthcare)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some evenings and weekends may be required for events and emergencies)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in healthcare. Benefits are typical for a company of this size in the healthcare industry.
Industry: PACS operates in the IT Services and IT Consulting industry, providing technology solutions to various clients.
Company Size: PACS has 10,001+ employees, making it a large organization with extensive resources and opportunities for career growth.
Founded: PACS was founded in 1995 and has since grown to become a leading provider of IT services.
Company Description:
Company Specialties:
Company Website: http://pacs.co.in
ASSUMPTION: PACS is a well-established company with a strong reputation in the IT Services and IT Consulting industry. Its large size offers opportunities for career growth and development.
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing and public relations.
Reporting Structure: The Marketer reports directly to the Administrator and may oversee marketing and public relations activities for multiple facilities.
Work Arrangement: This role is on-site, requiring regular presence at the Cedar Creek Post Acute facility. Some remote work may be possible for certain tasks.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within the company. Successful candidates will have a strong background in healthcare marketing and excellent communication skills.
Office Type: The primary office is located at the Cedar Creek Post Acute facility, with additional offices at other PACS locations.
Office Location(s): Cedar Creek Post Acute, United States
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some evenings and weekends may be required for events and emergencies)
ASSUMPTION: The work environment is primarily on-site, with some flexibility for remote work depending on the role and responsibilities. The geographic context offers a mix of urban and rural environments, with a moderate cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing, Public Relations, Healthcare Marketing, Customer Satisfaction, Policy Development, Community Engagement, Media Relations, Budget Management, Training, Confidentiality, Problem Solving, Report Writing, Microsoft Suite Proficiency, Emergency Management, Resident Rights Interpretation
ASSUMPTION: The application process is typical for a mid-senior level marketing role in healthcare. Successful candidates will have a strong background in healthcare marketing and excellent communication skills.
ASSUMPTION: Successful candidates will have proficiency in Microsoft Suite and experience with marketing automation tools and CRM software. Familiarity with graphic design tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with PACS, with a focus on customer focus, innovation, and collaboration. They will also be comfortable working in a dynamic, on-site environment and have a results-driven work style.
ASSUMPTION: This role presents unique challenges, including managing multiple priorities, adapting to changes, and maintaining confidentiality during emergencies. Successful candidates will have experience in healthcare marketing and strong communication skills.
ASSUMPTION: This role is similar to other marketing and public relations positions in healthcare, but may have a greater emphasis on customer satisfaction and emergency management. Successful candidates will have experience in healthcare marketing and strong communication skills.
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Marketer may be responsible for in this role. Successful candidates will have experience in healthcare marketing and strong communication skills.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the challenges they may face. Successful candidates will have experience in healthcare marketing and strong communication skills.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.