Marketer

📌 Core Information

🔹 Job Title: Marketer

🔹 Company: PACS

🔹 Location: South Creek Post Acute, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing and public relations programs
• Collaborating with department directors to enhance marketing efforts
• Managing public information and ensuring accurate representation of the facility
• Creating and maintaining an atmosphere of warmth and positive environment
• Preparing departmental operating budget and allocating resources

ASSUMPTION: This role requires a high level of communication and interpersonal skills, as well as the ability to work effectively with various departments and stakeholders.

📋 Key Responsibilities

✅ Maintain a current listing of all resident care employee phone numbers

✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities

✅ Develop and maintain written policies and procedures governing the release of information

✅ Assist in the development, implementation, and tracking of customer satisfaction surveys

✅ Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc.

✅ Ensure that public information is accurate and fully descriptive

✅ Organize and implement continuing internal communications

✅ Participate in community service and civic groups to obtain information and seek support

✅ Keep the Administrator informed of noteworthy items of general interest that may impact the facility

✅ During emergencies, establish a public relations area to assure accurate information release

✅ Create and maintain an atmosphere of warmth, personal interest, and positive emphasis throughout the facility

✅ Prepare a departmental operating budget for approval by the Administrator

✅ Serve on various committees of the facility as directed by the Administrator

ASSUMPTION: This role requires a high level of adaptability, as the responsibilities may vary depending on the facility's needs and emergencies.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)

Experience: 5-10 years of experience in marketing/public relations, preferably in a healthcare setting.

Required Skills:

• Proficient in Microsoft Suite products
• Strong communication skills, both written and verbal
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to effectively present information and respond to questions from managers and employees
• Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

Preferred Skills:

• Experience in healthcare marketing
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in healthcare marketing and bilingual/multilingual skills would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $25.00 - $35.00 per hour, depending on experience and education.

Benefits:

• Medical, Dental, Vision
• 401(k) plan with employer match
• Generous paid time off
• Sick days
• Paid holidays

Working Hours: Full-time, 40 hours per week. May require on-call duties and emergency response.

ASSUMPTION: The salary range provided is an hourly rate. For a full-time position, this would translate to approximately $52,000 - $72,800 per year, based on a 40-hour workweek.

📌 Applicant Insights

🔍 Company Context

Industry: PACS is an IT services and IT consulting company, with a focus on healthcare technology solutions.

Company Size: 10,001+ employees. This means a large, established organization with extensive resources and opportunities for career growth.

Founded: The founding date and history of PACS are not provided in the given data.

Company Description:

• PACS specializes in providing innovative technology solutions to the healthcare industry
• The company aims to improve patient care and outcomes through the use of advanced technology
• PACS is committed to a diverse and inclusive workforce that represents all of us, coming from different experiences, cultures, backgrounds, and viewpoints

Company Specialties:

• IT services and IT consulting
• Healthcare technology solutions
• Patient care and outcomes

Company Website: http://pacs.co.in

ASSUMPTION: PACS was founded in the late 1990s or early 2000s, as it is a well-established company in the IT services and IT consulting industry with a focus on healthcare technology solutions.

📊 Role Analysis

Career Level: Mid-level. This role requires a significant amount of experience and expertise in marketing and public relations, particularly in the healthcare industry.

Reporting Structure: The Marketer reports directly to the Administrator.

Work Arrangement: On-site, full-time. This role may require occasional overtime, on-call duties, and emergency response.

Growth Opportunities:

• Potential advancement to a management or director-level position within the marketing department
• Expansion of responsibilities to include additional facilities or regions
• Opportunities to gain experience in other aspects of the business, such as IT consulting or healthcare technology

ASSUMPTION: Given the size and scope of PACS, there are likely numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Healthcare facility. The Marketer will be based at the South Creek Post Acute facility.

Office Location(s): South Creek Post Acute, United States

Geographic Context:

• The facility is located in the United States, which may have implications for the role's responsibilities and regulations
• The specific location of the facility is not provided in the given data
• The facility is part of a larger organization, PACS, which has a global presence

Work Schedule: Full-time, 40 hours per week. May require occasional overtime, on-call duties, and emergency response.

ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on providing high-quality patient care and maintaining the facility's reputation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills, both written and verbal
• Problem-solving abilities
• Adaptability and flexibility
• Knowledge of marketing and public relations principles
• Understanding of the healthcare industry and regulations

Application Tips:

• Highlight relevant experience in marketing and public relations, particularly in the healthcare industry
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare examples of successful marketing campaigns or public relations initiatives you have led or contributed to
• Demonstrate your understanding of the facility's mission and values in your application materials

ATS Keywords: Marketing, Public Relations, Healthcare, Communication, Policy Development, Customer Satisfaction, Team Collaboration, Budget Management, Community Engagement, Media Relations, Training, Confidentiality, Problem Solving, Report Writing, Microsoft Suite, Emergency Management, Interpersonal Skills

ASSUMPTION: The application process may be competitive, as PACS is a well-established company with a large employee base.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Social media platforms (Facebook, Twitter, LinkedIn)
• Graphic design tools (Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the facility's needs and the Marketer's responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Trust
• Accountability
• Mutual Respect
• Love

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a proven track record of success in marketing and public relations, particularly in the healthcare industry?
• Are you able to work effectively with a diverse range of stakeholders, including employees, residents, family members, and community leaders?
• Do you have strong communication skills, both written and verbal, and the ability to present information effectively?
• Are you adaptable and able to thrive in a fast-paced, dynamic work environment?

ASSUMPTION: PACS values a diverse and inclusive workforce, and candidates who can demonstrate a strong fit with the company's values and work style will be highly competitive.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines, particularly during emergencies
• Navigating complex regulations and policies governing the release of information
• Working with a diverse range of stakeholders, including employees, residents, family members, and community leaders
• Adapting to changes in the facility's needs and priorities

ASSUMPTION: The Marketer must be able to manage multiple priorities and adapt to changes in the facility's needs and priorities, particularly during emergencies.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Public Relations Specialist in other industries, but with a focus on the healthcare industry and facility-specific needs
• Unlike other marketing roles, this position requires a strong understanding of healthcare regulations and policies governing the release of information
• Career progression may include advancement to a management or director-level position within the marketing department, or expansion of responsibilities to include additional facilities or regions

ASSUMPTION: While this role shares similarities with other marketing and public relations positions, the focus on the healthcare industry and facility-specific needs sets it apart.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase facility census and enhance its reputation
• Creating and distributing customer satisfaction surveys to gather feedback and identify areas for improvement
• Managing public information and ensuring its accuracy and completeness

ASSUMPTION: The specific projects the Marketer will work on may vary depending on the facility's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and public relations strategy for the facility?
• What are the key challenges facing the facility, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://pacs.wd1.myworkdayjobs.com/pacs/job/South-Creek-Post-Acute/Marketer_JR143078
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful marketing campaigns or public relations initiatives you have led or contributed to
• Demonstrate your understanding of the facility's mission and values in your application materials
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.