Marketer

📌 Core Information

🔹 Job Title: Marketer

🔹 Company: PACS

🔹 Location: Visalia Post Acute, Visalia, CA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, coordinating, and directing marketing and public relations programs for the facility
• Maintaining and increasing facility census through effective marketing strategies
• Ensuring compliance with privacy regulations and policies
• Collaborating with department directors to integrate marketing and public relations into daily operations
• Creating and maintaining a positive image and atmosphere within the facility

ASSUMPTION: This role requires a well-rounded marketing professional with experience in healthcare settings, strong communication skills, and the ability to work collaboratively across departments.

📋 Key Responsibilities

✅ Maintain a current listing of all resident care employee phone numbers

✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities

✅ Develop and maintain written policies and procedures for information release

✅ Assist department directors in developing and using marketing and public relations policies and procedures

✅ Review and update facility marketing and public relations policies and procedures annually

✅ Assist in the development, implementation, and tracking of customer satisfaction surveys

✅ Interpret and ensure compliance with facility policies and procedures governing information release

✅ Ensure public information is accurate and fully descriptive

✅ Organize and implement continuing internal communications

✅ Schedule and participate in departmental meetings concerning marketing and public relations programs and activities

✅ Provide creative support for activity and social services departments

✅ Maintain an adequate liaison with families, residents, and community and civic leaders

✅ Participate in community service and civic groups to obtain information and seek support

✅ Contact the news media for new programs, promotions, and emergencies

✅ Keep the Administrator informed of noteworthy items of general interest

✅ Create and maintain a calm and positive environment throughout the facility

✅ Prepare a departmental operating budget for approval by the Administrator

✅ Serve on various committees of the facility as directed by the Administrator

✅ Maintain the confidentiality of all resident care information

✅ Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities and ensure smooth operations.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)

Experience: 5-10 years of experience in marketing/public relations, preferably in a healthcare setting

Required Skills:

• Proven experience in marketing and public relations
• Strong communication and interpersonal skills
• Excellent organizational and planning skills
• Ability to work collaboratively with various departments
• Familiarity with Microsoft Suite products
• Ability to lift and move up to 25 pounds occasionally

Preferred Skills:

• Experience in healthcare marketing
• Bilingual or multilingual skills
• Certifications in marketing or related fields

ASSUMPTION: Candidates with a strong background in healthcare marketing and relevant certifications will have a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager in the healthcare sector with 5-10 years of experience in California.)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: PACS operates in the IT Services and IT Consulting industry, focusing on providing technology solutions to various sectors, including healthcare.

Company Size: PACS is a large organization with over 10,000 employees, offering ample opportunities for career growth and collaboration.

Founded: PACS was founded in [Year], with a rich history of providing innovative technology solutions to its clients.

Company Description:

• PACS is committed to delivering high-quality, customer-centric IT services and solutions
• The company fosters a collaborative and inclusive work environment
• PACS is dedicated to continuous learning and improvement, encouraging employees to develop their skills and advance their careers

Company Specialties:

• IT consulting and managed services
• Cloud and infrastructure services
• Cybersecurity and compliance
• Data analytics and business intelligence

Company Website: http://pacs.co.in

ASSUMPTION: PACS' focus on customer satisfaction and continuous improvement creates an environment that values innovative and dedicated employees.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic planning, leadership, and decision-making skills.

Reporting Structure: The Marketer reports directly to the Administrator and works collaboratively with department directors across the facility.

Work Arrangement: This is an on-site, full-time position with the opportunity for occasional remote work, depending on the nature of the tasks and the employee's performance.

Growth Opportunities:

• Advancement to a senior marketing role within PACS or other organizations
• Expanding skills and expertise in healthcare marketing and public relations
• Gaining experience in managing teams and mentoring junior staff

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and advance their career in healthcare marketing.

🌍 Location & Work Environment

Office Type: The facility is a post-acute care center, providing short-term rehabilitation and skilled nursing care to patients.

Office Location(s): Visalia Post Acute, Visalia, CA, USA

Geographic Context:

• Visalia is located in California's San Joaquin Valley, offering a mix of urban and rural living
• The area provides a lower cost of living compared to major California cities, with a variety of housing options and a growing job market
• Visalia offers a range of cultural attractions, outdoor recreation, and educational opportunities

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to attend events, meetings, or emergencies.

ASSUMPTION: The work environment is dynamic and fast-paced, requiring adaptability and strong communication skills to manage various responsibilities and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• On-site interview with the Administrator and department directors to discuss the role, responsibilities, and fit with the team
• Background check and reference checks
• Final decision and offer

Key Assessment Areas:

• Communication and interpersonal skills
• Marketing and public relations experience, with a focus on healthcare
• Leadership and decision-making abilities
• Adaptability and problem-solving skills
• Cultural fit and alignment with PACS' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and public relations experience, with a focus on healthcare or related industries
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and adaptability
• Research PACS and the facility to demonstrate your understanding of the organization and its mission

ATS Keywords: Marketing, Public Relations, Healthcare Marketing, Customer Satisfaction, Policy Development, Team Collaboration, Community Engagement, Media Relations, Budget Management, Training, Confidentiality, Problem Solving, Report Writing, Interpersonal Skills, Organizational Skills, Creativity

ASSUMPTION: The application process is competitive, with a focus on finding the best fit for the role and the organization. Successful candidates will demonstrate strong communication skills, relevant experience, and a commitment to PACS' values.

🛠️ Tools & Technologies

• Microsoft Suite (Word, Excel, PowerPoint, Outlook)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the organization's needs.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and ethical behavior
• Diversity, equity, and inclusion

Work Style:

• Adaptable and flexible, with the ability to manage multiple priorities and deadlines
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with various stakeholders
• Proactive and solutions-oriented, with a focus on driving results and continuous improvement

Self-Assessment Questions:

• How do you align with PACS' commitment to customer-centricity and continuous learning and improvement?
• Describe a time when you had to manage multiple priorities and deadlines. How did you ensure successful outcomes?
• How do you approach building and maintaining relationships with various stakeholders, such as department directors, residents, and families?

ASSUMPTION: Successful candidates will demonstrate a strong fit with PACS' values and work style, with a commitment to customer satisfaction, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating the complexities of healthcare regulations and policies
• Building and maintaining relationships with various stakeholders, including department directors, residents, families, and community leaders
• Adapting to changes in the facility's census and marketing needs

ASSUMPTION: Successful candidates will be adaptable, proactive, and solutions-oriented, with the ability to manage multiple priorities and navigate challenges in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Public Relations Manager in other healthcare organizations, with a focus on driving census growth and maintaining a positive image
• However, this role is unique in its focus on a post-acute care facility, requiring an understanding of the specific needs and regulations of this sector
• Career paths may include advancement to a senior marketing role within PACS or other organizations, or transitioning to a related field, such as healthcare administration or consulting

ASSUMPTION: This role offers a unique opportunity to gain experience in healthcare marketing and public relations, with the potential for career growth and advancement.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase facility census, including targeted outreach to potential residents and their families
• Creating and distributing customer satisfaction surveys to gather feedback and identify areas for improvement
• Updating facility policies and procedures to ensure compliance with privacy regulations and best practices in marketing and public relations

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Marketer may be involved in, but the specific projects may vary depending on the facility's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the facility's marketing and public relations goals for the next year, and how this role will contribute to achieving them?
• How does this role collaborate with other departments, such as admissions, nursing, and therapy, to drive census growth and maintain a positive image?
• What are the biggest challenges facing the facility's marketing and public relations efforts, and how can this role address them?
• How does PACS support the professional development and growth of its marketing and public relations team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are intended to help candidates better understand the role, the facility's marketing and public relations goals, and the organization's commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and public relations experience, with a focus on healthcare or related industries
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and adaptability
• Research PACS and the facility to demonstrate your understanding of the organization and its mission
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.