📌 Core Information
🔹 Job Title: Marketer
🔹 Company: Trafilea
🔹 Location: Remote (Global)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Co-creating and executing full-funnel campaigns that drive sales
- Analyzing data to derive insights and optimize performance
- Collaborating with creative and growth teams to shape campaign direction
- Managing multiple channels, including social media, email, and paid media
- Running real-time experiments and optimizing at a rapid pace
ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on driving results and continuous learning.
📋 Key Responsibilities
✅ Co-create and execute full-funnel campaigns that drive sales
✅ Analyze data to derive insights and optimize performance
✅ Collaborate with creative and growth teams to shape campaign direction
✅ Manage multiple channels, including social media, email, and paid media
✅ Run real-time experiments and optimize at a rapid pace
ASSUMPTION: The role may evolve based on the company's growth and changing market conditions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on marketing experience in fast-paced, digital-first environments
Required Skills:
- Proven track record of building, executing, and scaling campaigns that convert
- Performance + creativity mindset
- Experience across multiple channels (Meta, email, landing pages, influencers, etc.)
- Proactive, owner-like mentality
Preferred Skills:
- Experience with AI, data, and automation tools
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in eCommerce and DTC brands may have an advantage.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 per year (Based on experience and market standards for mid-level marketing roles in remote-first companies)
Benefits:
- Remote work with a global team
- Opportunities for professional growth and development
- Competitive compensation and benefits package
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Trafilea operates in the eCommerce and technology sectors, focusing on building and scaling DTC brands globally.
Company Size: Trafilea has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Trafilea was founded in 2014 and has since grown into a global, remote-first organization.
Company Description:
- Trafilea builds and scales its own brands, focusing on eCommerce and technology
- The company invests heavily in AI, data, and automation to drive growth and innovation
- Trafilea moves quickly, tests rapidly, and fosters a culture of growth and collaboration
Company Specialties:
- eCommerce and retail
- Technology and marketing
- Data-driven decision making
- Brand building and growth
Company Website: www.trafilea.com
ASSUMPTION: Trafilea's focus on data, automation, and rapid growth creates a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Growth Team and collaborates with various departments, including creative and data teams
Work Arrangement: Remote work with a global team, allowing for flexible scheduling and work-life balance
Growth Opportunities:
- Advancement to senior marketing roles as the company grows
- Expansion into new markets and brand verticals
- Potential to lead and mentor junior team members
ASSUMPTION: Trafilea's rapid growth and expansion create numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location
Office Location(s): Global (employees can work from anywhere)
Geographic Context:
- Trafilea is headquartered in Montevideo, Uruguay, but operates globally
- The company has a remote-first culture, with employees working from various time zones
- Trafilea's global presence allows for diverse perspectives and collaboration
Work Schedule: Full-time (40 hours/week) with flexible scheduling and asynchronous communication
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and basic qualifications
- In-depth interview with the Growth Team to discuss marketing strategies and campaign ideas
- Final interview with the hiring manager to discuss career growth and expectations
Key Assessment Areas:
- Marketing strategy and campaign ideas
- Data analysis and interpretation skills
- Cultural fit and alignment with Trafilea's values
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight specific marketing campaigns and their results in your resume
- Tailor your cover letter to demonstrate your understanding of Trafilea's mission and values
- Prepare examples of data-driven marketing strategies and their implementation
ATS Keywords: Marketing, Campaign Execution, Data Analysis, Creative Direction, Social Media, Email Marketing, Paid Media, Experimentation, Performance Marketing, Digital Marketing, Growth Marketing, Multi-Channel Experience, Proactive Mindset, Conversion Optimization, Brand Building, Analytics
ASSUMPTION: Trafilea's application process may vary depending on the specific role and the candidate's qualifications.
🛠️ Tools & Technologies
- AI and data-driven marketing tools
- Social media management platforms
- Email marketing software
- Paid media advertising platforms (e.g., Google Ads, Facebook Ads)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Global collaboration and diversity
- Ownership and accountability
- Rapid experimentation and iteration
Work Style:
- Remote work with a global team
- Flexible scheduling and asynchronous communication
- High level of autonomy and ownership
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- How do you approach data-driven decision making in your marketing strategies?
- Can you provide an example of a time when you had to adapt to a new work environment or team dynamic?
- How do you balance creativity and performance in your marketing campaigns?
ASSUMPTION: Trafilea's remote-first culture and global presence require strong communication, collaboration, and adaptability skills.
⚠️ Potential Challenges
- Managing multiple channels and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working remotely with a global team and managing time zones
- Balancing creativity and performance in marketing campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high level of ownership and autonomy
- Trafilea's focus on AI, data, and automation sets it apart from other eCommerce companies
- This role offers opportunities for career growth and advancement as the company expands
ASSUMPTION: Trafilea's unique focus on data-driven marketing and rapid growth creates a distinct work environment compared to traditional marketing roles.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with creative and growth teams to develop and test new campaign ideas
ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and experimental nature of the role.
❓ Key Questions to Ask During Interview
- How does Trafilea approach A/B testing and experimentation in marketing campaigns?
- Can you describe the company's data-driven decision-making process?
- How does Trafilea support the professional growth and development of its employees?
- What are the most significant challenges facing the marketing team in the coming months?
- How does Trafilea foster a culture of collaboration and innovation in a remote work environment?
ASSUMPTION: These questions help assess the company's culture, values, and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and achievements
- Write a cover letter explaining your interest in Trafilea and how your skills and experience align with the role
- Prepare examples of data-driven marketing strategies and their implementation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
