📌 Core Information
🔹 Job Title: Marketer
🔹 Company: PACS
🔹 Location: Bridge Crest Post Acute, United States
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building and maintaining strong relationships with healthcare professionals and referral sources
- Representing the company's brand with energy and authenticity in the community
- Driving census growth and boosting admissions through targeted outreach and creative marketing
- Collaborating with admissions and leadership teams to ensure a seamless experience for new residents
ASSUMPTION: This role requires a balance of relationship-building skills, marketing expertise, and a competitive drive to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Developing and maintaining strong relationships with hospitals, physicians, case managers, and other referral sources
✅ Representing Bridge Crest with energy and authenticity in the field, at events, and across the healthcare community
✅ Strategically driving census growth and boosting admissions through targeted outreach and creative marketing
✅ Collaborating with admissions and leadership teams to deliver a seamless experience for new residents and their families
ASSUMPTION: Success in this role will require a proactive approach to building relationships, a creative mindset for marketing, and a strong commitment to driving results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven background in healthcare marketing or admissions, with Skilled Nursing Facility experience being a significant advantage
Required Skills:
- Excellent communication and relationship-building skills
- Proven track record in driving census growth and admissions
- Strong creative marketing skills
- Ability to thrive in a fast-paced environment
Preferred Skills:
- Familiarity with the local healthcare market
- Experience with CRM software
ASSUMPTION: Candidates with a strong background in healthcare marketing or admissions, along with a charismatic personality and competitive drive, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000+ base salary (DOE) - This is an estimate based on the provided salary range and industry standards for a mid-level marketing role in the healthcare industry.
Benefits:
- Performance bonuses that reward results
- Strong team culture and leadership support
- The chance to grow with a standout facility making a real difference
Working Hours: Full-time, with a typical workweek of 40 hours
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: PACS operates in the IT Services and IT Consulting industry, with a focus on healthcare technology solutions.
Company Size: PACS has 10,001+ employees, providing a large and diverse work environment.
Founded: PACS was founded in [Year], with a history of providing innovative technology solutions to the healthcare industry.
Company Description:
- PACS specializes in delivering IT services and consulting to healthcare organizations, with a focus on improving efficiency and patient outcomes
- The company is committed to building strong relationships with clients and providing tailored solutions to meet their unique needs
- PACS fosters a strong team culture, with a focus on collaboration and employee growth
Company Specialties:
- Healthcare IT consulting
- IT services for healthcare organizations
- Healthcare technology solutions
Company Website: http://pacs.co.in
ASSUMPTION: PACS' focus on healthcare technology solutions and strong team culture may provide unique opportunities for growth and collaboration in this role.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the admissions and leadership teams, with a focus on driving census growth and boosting admissions
Work Arrangement: On-site, with a typical workweek of 40 hours
Growth Opportunities:
- Expanding responsibilities and taking on additional projects as the company grows
- Developing expertise in healthcare marketing and admissions
- Advancing to a leadership or management role within the company
ASSUMPTION: Success in this role may lead to opportunities for career advancement and growth within PACS.
🌍 Location & Work Environment
Office Type: On-site, with a focus on building relationships and collaborating with local healthcare professionals and referral sources
Office Location(s): Bridge Crest Post Acute, United States
Geographic Context:
- The United States has a diverse and competitive healthcare market, with opportunities for growth and advancement in the field
- Bridge Crest Post Acute is located in a region with a strong healthcare industry, providing ample opportunities for networking and collaboration
- The local healthcare market is dynamic and fast-paced, requiring a proactive and competitive approach to marketing and admissions
Work Schedule: Full-time, with a typical workweek of 40 hours and the possibility of occasional evening or weekend events
ASSUMPTION: The fast-paced and competitive nature of the local healthcare market may present unique challenges and opportunities for growth in this role.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening
- Phone or video screening
- In-person or virtual interview with the admissions and leadership teams
- Final decision and offer
Key Assessment Areas:
- Relationship-building skills and ability to connect with healthcare professionals
- Marketing and admissions experience, with a focus on driving census growth
- Creativity and problem-solving skills
- Alignment with PACS' company culture and values
Application Tips:
- Highlight your experience in healthcare marketing or admissions, with a focus on driving census growth and boosting admissions
- Demonstrate your ability to build strong relationships and collaborate with diverse teams
- Showcase your creativity and problem-solving skills, with examples of successful marketing campaigns or admissions strategies
ATS Keywords: Healthcare Marketing, Admissions, Relationship Building, Census Growth, Creative Marketing, Collaboration, Self-Starter, Charisma, Fast-Paced Environment
ASSUMPTION: The application process for this role may be competitive, requiring a strong resume and cover letter that highlight your relevant experience and skills.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Facebook)
ASSUMPTION: Familiarity with CRM software and marketing automation tools may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and commitment to excellence
Work Style:
- Proactive and results-driven
- Creative and innovative
- Collaborative and team-oriented
Self-Assessment Questions:
- Do I have a proven track record in driving census growth and admissions in a healthcare setting?
- Am I comfortable building and maintaining strong relationships with healthcare professionals and referral sources?
- Can I thrive in a fast-paced and competitive environment, with a focus on driving results?
ASSUMPTION: Candidates who align with PACS' company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- The local healthcare market is competitive, requiring a proactive and strategic approach to marketing and admissions
- The role may require occasional evening or weekend events, with a flexible schedule to accommodate the needs of referral sources
- Success in this role will require a strong commitment to driving results and a competitive drive to succeed
- The fast-paced nature of the local healthcare market may present unique challenges and opportunities for growth
ASSUMPTION: Candidates who are comfortable with a fast-paced and competitive work environment, and committed to driving results, will be well-suited for this role.
📈 Similar Roles Comparison
- This role is similar to other healthcare marketing or admissions positions, with a focus on driving census growth and boosting admissions
- However, this role is unique in its focus on building and maintaining strong relationships with local healthcare professionals and referral sources
- Candidates with experience in healthcare marketing or admissions may find this role to be a good fit, with opportunities for growth and advancement within the company
ASSUMPTION: This role may be a good fit for candidates with experience in healthcare marketing or admissions, looking for a unique opportunity to drive results and grow within the company.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to boost admissions from a specific referral source
- Building and maintaining strong relationships with local hospitals and physicians, with a focus on driving census growth
- Collaborating with the admissions and leadership teams to deliver a seamless experience for new residents and their families
ASSUMPTION: Candidates with experience in healthcare marketing or admissions may find these sample projects to be relevant and engaging.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall admissions strategy for Bridge Crest Post Acute?
- What are the key priorities for driving census growth and boosting admissions in the first 90 days?
- How does PACS support the professional development and growth of its employees?
- What are the most significant challenges facing the local healthcare market, and how can this role address them?
- How does this role collaborate with other departments and teams within PACS?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in healthcare marketing or admissions, with a focus on driving census growth and boosting admissions
- Prepare for the interview by researching PACS and the local healthcare market, and practicing your responses to common interview questions
- Follow up with a thank-you note after the interview, expressing your appreciation for the opportunity to discuss the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
