Marketer - ComForCare-Palliative-Hospice

📌 Core Information

🔹 Job Title: Marketer - ComForCare-Palliative-Hospice

🔹 Company: ComForCare Home Health Care - Scottsdale

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Growth of referral base for multiple businesses
• Identifying opportunities within senior communities and healthcare facilities
• Achieving and exceeding admission goals
• Building collaborative relationships with referral sources and internal team members

ASSUMPTION: This role requires a self-motivated individual with sales and marketing experience in the senior care industry. The ideal candidate will have an established referral base in the Phoenix market.

📋 Key Responsibilities

✅ Growth of the referral base for all businesses

✅ Identifying opportunities within the senior communities by reaching out to assisted living, memory care, adult family homes, hospitals, and doctors

✅ Responsible for achieving and exceeding of admission goals

✅ Building collaborative working relationships with referral sources and internal team members

✅ Develop Relationships with key facility leaders in a legal and compliant manner

✅ Help assess the appropriateness of services to clients/patients for next level of care

✅ Demonstrate the technical selling skills and product knowledge necessary to effectively present our company and what makes us unique

✅ Partner with the team to ensure the highest level of service and support to our clients & patients, referral sources, and community

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work independently and manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in sales and marketing, preferably in the senior care industry

Required Skills:

• Proven track record of growing referral bases
• Excellent communication and interpersonal skills
• Strong organizational skills and attention to detail
• Ability to work independently and manage time effectively
• Proficiency in CRM software

Preferred Skills:

• Fluency in Spanish
• Experience with senior care industry regulations and compliance

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (based on industry standards for a Marketing role with 2-5 years of experience in the Phoenix area)

Benefits:

• Referral bonus
• Mileage reimbursement
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Working Hours: Full-time, Monday-Friday, with occasional off-hour availability for patient and family support

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Home healthcare services

Company Size: Small, family-owned local agency

Founded: 1989 (national headquarters), with the Scottsdale location established in 2005

Company Description:

• Patient-centered care and individualized care plans
• Ethical excellence and integrity in all practices
• Growing company with opportunities for professional development

Company Specialties:

• Home health care services
• Palliative care
• Hospice care

Company Website: https://www.comforcare.com/

ASSUMPTION: ComForCare prioritizes patient care and ethical practices, making it an ideal fit for candidates who share these values.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the agency director and works closely with the marketing and sales teams

Work Arrangement: On-site, with occasional off-hour availability for patient and family support

Growth Opportunities:

• Potential for career advancement as the company grows
• Opportunities to develop skills in sales, marketing, and patient care
• Training and support from a family-owned company

ASSUMPTION: This role offers opportunities for professional growth and development within a supportive and collaborative work environment.

🌍 Location & Work Environment

Office Type: On-site, with frequent travel to meet with referral sources and families

Office Location(s): Scottsdale, Arizona

Geographic Context:

• Scottsdale is a suburb of Phoenix, with a population of approximately 250,000
• The area has a hot desert climate, with mild winters and very hot summers
• Scottsdale is known for its high-end resorts, golf courses, and cultural attractions

Work Schedule: Full-time, Monday-Friday, with occasional off-hour availability for patient and family support

ASSUMPTION: Candidates should be comfortable with frequent travel and occasional off-hour availability, as this role requires meeting with referral sources and families in person.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person interview with the agency director and marketing team
• Background check and reference check

Key Assessment Areas:

• Sales and marketing experience
• Communication and interpersonal skills
• Organizational skills and attention to detail
• Cultural fit with the company's values and mission

Application Tips:

• Highlight your experience growing referral bases and building relationships with referral sources
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare examples of your technical selling skills and product knowledge

ATS Keywords: Sales, marketing, referral development, patient care, collaboration, technical selling, product knowledge, senior care, home health care, palliative care, hospice care

ASSUMPTION: Applicants should emphasize their relevant experience and skills in their application materials, as this role requires a proven track record of success in sales and marketing.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Proficiency in CRM software is required for this role, as it is essential for managing referral sources and tracking progress.

👔 Cultural Fit Considerations

Company Values:

• Ethical excellence
• Integrity
• Patient-centered care

Work Style:

• Self-motivated and independent
• Collaborative and team-oriented
• Adaptable and flexible, with the ability to work off-hours as needed

Self-Assessment Questions:

• Do you share ComForCare's commitment to ethical excellence and patient-centered care?
• Are you comfortable working independently and managing your time effectively?
• Can you thrive in a collaborative work environment and support your team members?

ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively, as this role requires frequent travel and occasional off-hour availability.

⚠️ Potential Challenges

• Occasional off-hour availability for patient and family support
• Frequent travel to meet with referral sources and families
• Working in a fast-paced and sometimes emotionally challenging environment
• Meeting and exceeding admission goals in a competitive market

ASSUMPTION: Candidates should be comfortable with the potential challenges of this role, including frequent travel and occasional off-hour availability, as these are essential aspects of the job.

📈 Similar Roles Comparison

• This role is unique in its focus on growing referral bases for multiple businesses within the home healthcare industry
• Similar roles may be found in other home healthcare agencies, hospitals, or senior living communities
• Career paths in this field may include advancement to marketing manager, sales manager, or agency director

ASSUMPTION: This role offers unique opportunities for growth and development within the home healthcare industry, with potential for career advancement as the company grows.

📝 Sample Projects

• Developing and implementing a marketing plan to grow referral bases for ComForCare's home health care, palliative care, and hospice care services
• Building and maintaining relationships with referral sources, including hospitals, senior living communities, and physicians
• Assessing the appropriateness of services for clients/patients and helping them transition to the next level of care

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities of this role and provide insight into the skills and experience required for success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does ComForCare support the professional development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does ComForCare ensure ethical excellence and integrity in its practices?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your technical selling skills and product knowledge
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.