P

Marketer - FT

PACS
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketer - FT

πŸ”Ή Company: PACS

πŸ”Ή Location: Hillsboro Post Acute, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-10

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and coordinating marketing and public relations programs to maintain and increase facility census
  • Serving as the primary point of contact for all marketing and public relations activities
  • Collaborating with department directors to ensure marketing and public relations policies and procedures are followed
  • Creating and maintaining an atmosphere of warmth, personal interest, and positive emphasis throughout the facility

ASSUMPTION: This role requires a high level of communication and collaboration skills, as well as the ability to work effectively with various departments within the facility.

πŸ“‹ Key Responsibilities

βœ… Maintain a current listing of all resident care employee phone numbers

βœ… Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities

βœ… Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility

βœ… Assist department directors in the development and use of marketing and public relations policies and procedures

βœ… Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary

βœ… Assist in the development, implementation, and tracking of customer satisfaction surveys

βœ… Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary

βœ… Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive

βœ… Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.

βœ… Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities

βœ… Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary

βœ… Maintain an adequate liaison with families, residents, and community and civic leaders

βœ… Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility

βœ… Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike

βœ… Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility

βœ… During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions

βœ… Assist department directors in the planning, conducting, and scheduling of in service training classes, on the job training and orientation programs concerning the facility’s marketing and public relations programs and activities

βœ… Create and maintain a budget for the department and allocate resources to carry out programs and activities of the facility

βœ… Serve on various committees of the facility as directed by the Administrator

βœ… Maintain the confidentiality of all resident care information including protected health information

βœ… Report known or suspected incidents of unauthorized disclosure of such information

βœ… Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)

Experience: 5-10 years of experience in marketing/public relations, preferably in a healthcare setting.

Required Skills:

  • Proficient in Microsoft Suite products
  • Strong communication skills, both written and verbal
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
  • Ability to write reports, business correspondence, and procedure manuals
  • Ability to effectively present information and respond to questions from managers and employees
  • Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

Preferred Skills:

  • Experience in healthcare marketing
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in healthcare marketing and bilingual or multilingual skills may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the healthcare industry in the United States.)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some flexibility may be available.)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PACS is a leading provider of IT services and IT consulting, with a focus on healthcare technology solutions.

Company Size: PACS has over 10,000 employees, providing a large and diverse work environment.

Founded: PACS was founded in 1995 and has since grown into a global leader in its industry.

Company Description:

  • PACS is committed to delivering innovative and effective technology solutions to its clients
  • The company values collaboration, innovation, and continuous learning
  • PACS offers a dynamic and challenging work environment, with opportunities for professional growth and development

Company Specialties:

  • Healthcare IT solutions
  • IT consulting and managed services
  • Cloud and data center services

Company Website: http://pacs.co.in

ASSUMPTION: PACS' focus on healthcare technology solutions makes it an attractive employer for candidates with experience in healthcare marketing.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into a director or executive role with experience.

Reporting Structure: The Marketer reports directly to the Administrator of the facility.

Work Arrangement: This role is on-site, with some flexibility for remote work depending on the needs of the facility.

Growth Opportunities:

  • Advancement to a director or executive role within the marketing department
  • Expansion of responsibilities to include additional facilities or regions
  • Opportunities to develop and implement new marketing strategies and campaigns

ASSUMPTION: With experience and a strong track record, candidates in this role may have the opportunity to advance to a director or executive level within the company.

🌍 Location & Work Environment

Office Type: The facility is a healthcare facility, with a professional and caring work environment.

Office Location(s): Hillsboro Post Acute, United States

Geographic Context:

  • The facility is located in a suburban area, with easy access to major highways and public transportation
  • The surrounding community is diverse and multicultural, with a mix of residential and commercial areas
  • The area offers a range of amenities, including shopping, dining, and entertainment options

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some flexibility may be available.)

ASSUMPTION: The work environment at the facility is professional and caring, with a focus on providing high-quality care to residents.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess qualifications and fit
  • On-site interview with the Administrator and other department directors
  • Presentation or case study to demonstrate marketing and public relations skills
  • Final interview with the CEO or another executive

Key Assessment Areas:

  • Communication and presentation skills
  • Marketing and public relations experience, particularly in healthcare
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant marketing and public relations experience, particularly in healthcare
  • Include examples of successful marketing campaigns or projects in your resume and cover letter
  • Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
  • Research PACS and the facility to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing, Public Relations, Healthcare, Communication, Customer Satisfaction, Policy Development, Team Collaboration, Community Engagement, Budget Management, Training, Creative Support, Problem Solving, Confidentiality, Report Writing, Regulatory Compliance, Event Coordination, Media Relations

ASSUMPTION: The application process at PACS is competitive, and candidates with relevant experience and strong communication skills are likely to be successful.

πŸ› οΈ Tools & Technologies

  • Microsoft Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the needs of the facility and the company.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Continuous learning

Work Style:

  • Team-oriented and collaborative
  • Adaptable and flexible
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative work environment?
  • Are you comfortable working in a fast-paced and dynamic setting?
  • Do you have a proven track record of delivering results and driving continuous improvement?

ASSUMPTION: Candidates who are collaborative, adaptable, and results-driven are likely to be a good fit for PACS' work environment.

⚠️ Potential Challenges

  • The role requires a high level of communication and collaboration with various departments within the facility
  • The role may involve working with sensitive resident care information, requiring a high level of confidentiality and attention to detail
  • The role may require working flexible hours, including evenings and weekends, to attend events or meet deadlines
  • The role may involve working with tight budgets and limited resources, requiring creativity and resourcefulness

ASSUMPTION: Candidates who are strong communicators, detail-oriented, and adaptable are likely to be successful in this role despite these challenges.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Public Relations Manager in a healthcare setting, with a focus on maintaining and increasing census through effective marketing and public relations programs
  • Unlike other marketing roles, this role requires a high level of collaboration with various departments within the facility, as well as a strong understanding of healthcare regulations and policies
  • This role offers the opportunity to grow into a director or executive role with experience, providing a clear career path for candidates with strong performance and leadership skills

ASSUMPTION: Candidates with experience in healthcare marketing or public relations are likely to find this role similar to their current or previous roles, with some unique aspects specific to the healthcare setting.

πŸ“ Sample Projects

  • Developing and implementing a marketing campaign to increase facility census by 10% within the first year
  • Creating and distributing a monthly newsletter to residents, families, and community members to highlight facility programs, services, and events
  • Planning and executing a grand opening event for a newly renovated wing of the facility, with attendance from local media, community leaders, and dignitaries

ASSUMPTION: These sample projects are intended to provide an example of the types of marketing and public relations activities that may be required in this role, and may vary depending on the specific needs of the facility and the company.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the facility's marketing and public relations efforts, and how can this role address them?
  • How does this role collaborate with other departments within the facility, and what are the key priorities for these collaborations?
  • What are the company's goals for growth and expansion in the next 1-3 years, and how does this role contribute to those goals?
  • What opportunities are there for professional development and growth within the company?
  • What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These key questions are intended to provide insight into the role, the company, and the work environment, and may vary depending on the specific needs and interests of the candidate.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and public relations experience, particularly in healthcare
  • Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
  • Research PACS and the facility to demonstrate your understanding of the company and its mission
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.