P

Marketer - FT - S

PACS
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketer - FT - S

πŸ”Ή Company: PACS

πŸ”Ή Location: San Diego Post Acute, San Diego, CA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing marketing strategies to maintain and increase census
  • Providing community information about the facility's services and programs
  • Collaborating with department directors to integrate marketing and PR into daily operations
  • Ensuring compliance with privacy rules and regulations regarding information release

ASSUMPTION: This role requires a balance of strategic planning and day-to-day execution, with a focus on driving census growth and enhancing the facility's reputation.

πŸ“‹ Key Responsibilities

βœ… Maintain a current listing of all resident care employee phone numbers

βœ… Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities

βœ… Develop and maintain written policies and procedures governing the release of information

βœ… Assist department directors in developing and using marketing and public relations policies and procedures

βœ… Review and update the facility’s marketing and public relations policies and procedures annually

βœ… Assist in the development, implementation, and tracking of customer satisfaction surveys

βœ… Interpret and communicate the facility’s policies and procedures governing the release of information

βœ… Ensure public information is accurate and fully descriptive

βœ… Organize and implement continuing internal communications

βœ… Participate in departmental meetings concerning marketing and public relations programs and activities

βœ… Provide creative support for activity and social services departments

βœ… Maintain an adequate liaison with families, residents, and community and civic leaders

βœ… Participate in community service and civic groups to obtain information and seek support

βœ… Contact the news media when new programs, promotions, etc., are implemented within the facility

βœ… Keep the Administrator informed of noteworthy items of general interest that may impact the facility

βœ… During emergencies, establish a public relations area to assure accurate and compliant information release

βœ… Create and maintain a positive environment throughout the facility

βœ… Prepare a departmental operating budget for approval by the Administrator

βœ… Serve on various committees of the facility as directed by the Administrator

βœ… Maintain the confidentiality of all resident care information and report known or suspected incidents of unauthorized disclosure

βœ… Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate

ASSUMPTION: This role involves a mix of strategic planning, community engagement, and internal communications to effectively market the facility and its services.

🎯 Required Qualifications

Education: Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)

Experience: 5-10 years of experience in marketing/public relations, preferably in a healthcare setting

Required Skills:

  • Proven experience in marketing and public relations
  • Excellent communication and interpersonal skills
  • Strong analytical and problem-solving skills
  • Proficiency in Microsoft Suite products
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
  • Ability to write reports, business correspondence, and procedure manuals
  • Ability to effectively present information and respond to questions from managers and employees
  • Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form

Preferred Skills:

  • Experience in the healthcare industry
  • Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong background in marketing and public relations, preferably in healthcare, will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $90,000 - $150,000 (Negotiable, based on experience)

Benefits:

  • Competitive salary
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid time off
  • Sick time
  • 401k

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is competitive for the marketing and public relations role in the healthcare industry, with additional benefits to attract and retain top talent.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: PACS operates in the IT Services and IT Consulting industry, with a focus on providing technology solutions to businesses.

Company Size: PACS has 10,001+ employees, making it a large organization with established processes and a diverse workforce.

Founded: PACS was founded in [Year], with a history of growth and expansion in the IT services sector.

Company Description:

  • PACS specializes in delivering innovative IT solutions to help businesses optimize their operations and drive growth
  • The company focuses on building strong client relationships and providing exceptional customer service
  • PACS fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally

Company Specialties:

  • IT Consulting
  • IT Services
  • Technology Solutions
  • Business Optimization

Company Website: http://pacs.co.in

ASSUMPTION: PACS' large size and focus on IT services may result in a structured and process-driven work environment, with opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level, requiring a balance of strategic thinking and day-to-day execution, with opportunities for growth and advancement.

Reporting Structure: The Marketer - FT - S role reports directly to the Administrator, with potential oversight of marketing and public relations activities across the facility.

Work Arrangement: This is an on-site, full-time position, with the possibility of occasional remote work or flexible hours, depending on the organization's policies and the employee's needs.

Growth Opportunities:

  • Advancement to a senior marketing or public relations role within the organization
  • Expansion of responsibilities to include management or leadership duties
  • Opportunities to work on special projects or initiatives, gaining exposure to new aspects of the business

ASSUMPTION: With PACS' large size and focus on growth, there may be opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: The San Diego Post Acute facility is a healthcare setting, with a focus on providing quality care and services to residents.

Office Location(s): San Diego Post Acute, San Diego, CA

Geographic Context:

  • San Diego is a vibrant and diverse city with a mild Mediterranean climate, offering a high quality of life
  • The facility is located in the San Diego Post Acute neighborhood, with easy access to nearby amenities and attractions
  • The surrounding area offers a mix of urban and suburban environments, with numerous cultural, recreational, and entertainment options

Work Schedule: Full-time, 40 hours per week, with potential flexibility depending on the organization's policies and the employee's needs

ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a focus on providing high-quality care and services to residents, while also maintaining a positive and supportive atmosphere for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Administrator and other relevant stakeholders
  • Background check and reference verification
  • Job offer and onboarding

Key Assessment Areas:

  • Marketing and public relations experience and skills
  • Communication and interpersonal skills
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with PACS' values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and public relations experience and skills
  • Be prepared to discuss your experience with marketing and public relations strategies, tactics, and campaigns
  • Demonstrate your ability to work collaboratively and effectively with diverse stakeholders
  • Showcase your understanding of the healthcare industry and the unique challenges and opportunities it presents

ATS Keywords: Marketing, Public Relations, Healthcare, Census Growth, Community Engagement, Strategic Planning, Internal Communications, Policy Development, Customer Satisfaction, Media Relations, Training, Confidentiality, Problem Solving, Microsoft Suite

ASSUMPTION: The application process is likely to be competitive, with a focus on identifying candidates with strong marketing and public relations experience and skills, as well as a strong cultural fit with PACS' values and mission.

πŸ› οΈ Tools & Technologies

  • Microsoft Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software
  • Marketing automation and analytics tools
  • Social media management platforms

ASSUMPTION: The tools and technologies required for this role are likely to be standard for marketing and public relations professionals, with a focus on Microsoft Suite and industry-specific software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer Focus
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Results-driven and proactive
  • Adaptable and flexible
  • Strong communication and interpersonal skills
  • Ability to work effectively in a team environment

Self-Assessment Questions:

  • Do you have a proven track record of success in marketing and public relations, preferably in the healthcare industry?
  • Are you comfortable working in a fast-paced and dynamic environment, with a focus on driving results and meeting goals?
  • Do you possess strong communication and interpersonal skills, with the ability to build and maintain effective relationships with diverse stakeholders?
  • Are you a collaborative and team-oriented individual, with a focus on working together to achieve shared objectives?

ASSUMPTION: PACS values a strong cultural fit, with a focus on integrity, customer focus, innovation, collaboration, and accountability. Candidates who demonstrate these values and align with the company's mission are likely to be successful in the role.

⚠️ Potential Challenges

  • Balancing strategic planning and day-to-day execution in a fast-paced and dynamic environment
  • Working effectively with diverse stakeholders, including residents, families, community leaders, and media outlets
  • Maintaining compliance with privacy rules and regulations regarding the release of information
  • Adapting to changes in the healthcare industry and regulatory environment

ASSUMPTION: The role of Marketer - FT - S presents unique challenges, including the need to balance strategic planning and day-to-day execution, work effectively with diverse stakeholders, and maintain compliance with privacy rules and regulations.

πŸ“ˆ Similar Roles Comparison

  • Unlike related positions, this role focuses specifically on marketing and public relations within a healthcare setting, with a focus on driving census growth and enhancing the facility's reputation
  • Industry-specific context: The healthcare industry is highly regulated and competitive, with a focus on providing high-quality care and services to patients and residents
  • Career path comparison: This role offers opportunities for growth and advancement within the organization, with potential progression to senior marketing or public relations roles, or expansion of responsibilities to include management or leadership duties

ASSUMPTION: This role is unique in its focus on marketing and public relations within a healthcare setting, with opportunities for growth and advancement within the organization.

πŸ“ Sample Projects

  • Developing and implementing a marketing campaign to increase census and enhance the facility's reputation
  • Creating and distributing customer satisfaction surveys to gather feedback and identify areas for improvement
  • Updating and maintaining the facility's website and social media presence to accurately reflect its services and programs

ASSUMPTION: These sample projects are representative of the types of initiatives and tasks the Marketer - FT - S may be responsible for, with a focus on driving census growth, enhancing the facility's reputation, and gathering and analyzing data to inform decision-making.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing and public relations strategies and tactics in place, and how this role would contribute to their evolution and success?
  • How does this role collaborate with other departments and stakeholders to ensure consistent and effective marketing and public relations efforts?
  • What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
  • How does PACS support the professional development and growth of its employees, particularly in the marketing and public relations field?
  • What are the biggest challenges facing the healthcare industry, and how does this role contribute to addressing them?

ASSUMPTION: These key questions are designed to provide insight into the role's responsibilities, priorities, and opportunities for growth, as well as the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and public relations experience and skills
  • Prepare for the interview by researching PACS and the healthcare industry, and practicing your responses to common interview questions
  • Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
  • If selected for the role, complete the onboarding process and report to work as directed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.