Marketer- Outpatient Therapy

📌 Core Information

🔹 Job Title: Outpatient Therapy Marketer

🔹 Company: Mind and Mobility

🔹 Location: Tri County travel (Palm Beach, Broward, and Miami-Dade Counties)

🔹 Job Type: Full-Time

🔹 Category: Healthcare - Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with local travel up to 75% of the time)

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining referral relationships to drive patient admissions for outpatient therapy services.
• Promoting services to physicians, senior communities, case managers, and other healthcare providers.
• Collaborating with clinical and administrative teams to ensure a smooth referral and intake process.
• Monitoring referral trends and adjusting strategies to meet territory goals.
• Educating referral partners on differentiating outpatient therapy from home health services.

ASSUMPTION: This role requires a balance of sales, marketing, and relationship-building skills. Success in this position will depend on the marketer's ability to understand and communicate the unique benefits of outpatient therapy services to various healthcare providers.

📋 Key Responsibilities

✅ Promote MIND & MOBILITY’s outpatient and in-home therapy services to healthcare providers and referral sources.

✅ Identify and cultivate new referral sources while maintaining strong relationships with existing partners.

✅ Clearly communicate the benefits and eligibility criteria of Medicare Part B therapy services.

✅ Collaborate with clinical and administrative teams to ensure a smooth referral and intake process.

✅ Conduct regular visits to referral sources, attend local events, and participate in networking opportunities.

✅ Monitor referral trends, report progress, and adjust strategies to meet territory goals.

✅ Educate referral partners on differentiating outpatient therapy from home health services.

ASSUMPTION: The successful candidate will have a proven track record in healthcare marketing, strong communication skills, and the ability to build and maintain effective referral relationships.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Healthcare, or related field (preferred)

Experience: 2+ years of experience in healthcare marketing, preferably in outpatient therapy, home health, hospice, or senior services.

Required Skills:

• Strong understanding of Medicare Part B and outpatient therapy services.
• Proven track record of meeting or exceeding sales/referral goals.
• Exceptional communication, interpersonal, and presentation skills.
• Self-motivated with strong organizational and time-management abilities.
• Valid driver’s license and reliable transportation; ability to travel locally up to 75% of the time.

Preferred Skills:

• Bilingual or multilingual skills (Spanish preferred) for better communication with diverse healthcare providers and patients.

ASSUMPTION: While not explicitly stated, having experience in the healthcare industry and a strong understanding of Medicare Part B services are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 plus bonus potential

Benefits:

• Paid Time Off (PTO)
• 401(k) retirement plan
• Continuing education and growth opportunities
• Supportive team environment
• Company culture focused on integrity, compassion, and excellence

Working Hours: Full-time, with local travel up to 75% of the time.

ASSUMPTION: The salary range provided is competitive for the healthcare marketing industry in the South Florida area, considering the experience level and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Mind and Mobility operates in the Hospitals and Health Care industry, focusing on providing home care services such as bathing, assistance with ADLs, house cleaning, meal preparation, and running errands.

Company Size: Mind and Mobility is a mid-sized company with 201-500 employees, providing a supportive team environment and opportunities for growth.

Founded: 2011, with a mission to deliver exceptional outpatient therapy care where patients need it most—at home.

Company Description:

• Mind and Mobility offers a range of services, including caregivers, companions, physical therapy, occupational therapy, speech therapy, psychotherapy, social work, falls prevention therapy, and memory training.
• The company focuses on providing care in-home and outpatient settings, with a commitment to integrity, compassion, and excellence.
• Mind and Mobility serves patients in various locations across Florida and Michigan.

Company Specialties:

• Caregivers
• Companions
• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Psychotherapy
• Mental Health Professionals
• Home Care Centers
• LCSWs
• Recreational Activities
• Memory Training
• Skilled Nursing
• Medication Management
• Home health aides
• Private Duty Care

Company Website: http://www.mindandmobility.com/

ASSUMPTION: Mind and Mobility's focus on home care services and outpatient therapy makes it an attractive option for candidates interested in working for a mission-driven organization that prioritizes patient comfort and convenience.

📊 Role Analysis

Career Level: This role is suited for early to mid-career marketing professionals with 2-5 years of experience in healthcare marketing.

Reporting Structure: The Outpatient Therapy Marketer will report directly to the Marketing Manager and collaborate with clinical and administrative teams.

Work Arrangement: This is an on-site role with local travel up to 75% of the time, requiring a valid driver's license and reliable transportation.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the marketing department.
• Expanding expertise in healthcare marketing and building a strong referral network.
• Potential opportunities to work with new service lines or expand into new territories.

ASSUMPTION: Success in this role could lead to career advancement within the marketing department or other areas of the organization, depending on the candidate's skills, performance, and the company's growth.

🌍 Location & Work Environment

Office Type: Mind and Mobility has multiple office locations across Florida and Michigan, with this role focusing on the Tri-County area of Palm Beach, Broward, and Miami-Dade Counties.

Office Location(s): 2655 E Oakland Park Blvd, Suite 5, Fort Lauderdale, FL 33306, US (Headquarters) and 6018 SW 18th St, Suite C-11, Boca Raton, FL 33433, US (Primary Office for this role)

Geographic Context:

• The Tri-County area is home to a diverse population of healthcare providers and patients, offering ample opportunities for building referral relationships.
• The region has a subtropical climate, with mild winters and hot, humid summers.
• Candidates should be comfortable with local travel up to 75% of the time and have a valid driver's license and reliable transportation.

Work Schedule: Full-time, with local travel up to 75% of the time. The work schedule may include some evenings and weekends to attend local events and network with healthcare providers.

ASSUMPTION: The local travel requirement for this role may appeal to candidates who enjoy working in a dynamic environment and building relationships with various healthcare providers across the Tri-County area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit.
• In-person or virtual interview with the Marketing Manager to discuss the role's responsibilities, requirements, and company culture.
• Final interview with the Marketing Manager and a member of the clinical or administrative team to address any remaining questions and make a hiring decision.

Key Assessment Areas:

• Communication and presentation skills
• Understanding of Medicare Part B and outpatient therapy services
• Sales and referral management experience
• Cultural fit and alignment with Mind and Mobility's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your healthcare marketing experience, sales achievements, and relevant skills for this role.
• Prepare for interview questions by researching Mind and Mobility's services, company culture, and the Tri-County area's healthcare landscape.
• Be ready to discuss your understanding of Medicare Part B and outpatient therapy services, as well as your strategies for building and maintaining referral relationships.

ATS Keywords: Outpatient Therapy, Home Health, Hospice, Senior Services, Medicare Part B, Sales Goals, Communication Skills, Interpersonal Skills, Presentation Skills, Organizational Skills, Time Management, Relationship Building, Referral Management, Networking, Education

ASSUMPTION: Applicants should focus on demonstrating their healthcare marketing experience, sales achievements, and strong communication skills to increase their chances of success in the interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM) for managing referral relationships and tracking progress
• Microsoft Office Suite (Word, Excel, PowerPoint) for creating marketing materials and reports
• Google Maps or other navigation tools for local travel and planning visits to referral sources
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot) for communicating with referral partners

ASSUMPTION: Familiarity with CRM software, Microsoft Office Suite, and email marketing platforms will be beneficial for success in this role, as they are essential tools for managing referral relationships and tracking progress.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Compassion: Showing empathy and kindness towards patients and colleagues
• Excellence: Striving for high-quality care and continuous improvement

Work Style:

• Self-motivated and results-driven
• Strong communication and interpersonal skills
• Ability to build and maintain effective referral relationships
• Adaptable and comfortable with local travel up to 75% of the time

Self-Assessment Questions:

• Do you have a proven track record of meeting or exceeding sales/referral goals in a healthcare marketing role?
• Are you comfortable with local travel up to 75% of the time and have a valid driver's license and reliable transportation?
• Do you share Mind and Mobility's commitment to integrity, compassion, and excellence in providing home care services?

ASSUMPTION: Candidates who align with Mind and Mobility's company values and work style will be more likely to succeed in this role and contribute to the organization's mission.

⚠️ Potential Challenges

• Managing a large territory with multiple referral sources, requiring strong organizational and time-management skills
• Building and maintaining effective referral relationships with diverse healthcare providers, requiring exceptional communication and interpersonal skills
• Keeping up with changes in Medicare Part B regulations and outpatient therapy services, requiring a strong understanding of the healthcare industry and a commitment to continuous learning
• Balancing local travel requirements with personal and family responsibilities, requiring adaptability and strong time-management skills

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them during the interview process.

📈 Similar Roles Comparison

• Unlike traditional sales or marketing roles, this position focuses specifically on building and maintaining referral relationships within the healthcare industry, with a strong emphasis on understanding Medicare Part B and outpatient therapy services.
• While the role may share some similarities with other healthcare marketing positions, the unique focus on referral management and the specific service lines offered by Mind and Mobility set it apart.
• Career progression in this role could lead to opportunities in senior marketing roles or management positions within the marketing department, depending on the candidate's skills, performance, and the company's growth.

ASSUMPTION: Applicants should research similar roles within the healthcare industry to better understand the unique aspects of this position and how it may differ from other marketing or sales roles.

📝 Sample Projects

• Developing and implementing a referral management strategy to increase patient admissions for outpatient therapy services in the Tri-County area
• Creating and distributing marketing materials that clearly communicate the benefits and eligibility criteria of Medicare Part B therapy services to healthcare providers and referral sources
• Attending local events and networking opportunities to build and maintain effective referral relationships with diverse healthcare providers

ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and key initiatives for the Outpatient Therapy Marketer role at Mind and Mobility.

❓ Key Questions to Ask During Interview

• How does Mind and Mobility differentiate its outpatient therapy services from other home health providers in the region?
• What are the primary challenges and opportunities for building and maintaining effective referral relationships within the Tri-County area?
• How does Mind and Mobility support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
• How does Mind and Mobility's company culture contribute to its mission of delivering exceptional outpatient therapy care where patients need it most?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture, priorities, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your healthcare marketing experience, sales achievements, and relevant skills for this role.
• Prepare for interview questions by researching Mind and Mobility's services, company culture, and the Tri-County area's healthcare landscape.
• Be ready to discuss your understanding of Medicare Part B and outpatient therapy services, as well as your strategies for building and maintaining referral relationships.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.