📌 Core Information
🔹 Job Title: Marketing Activation Associate (Foodservice Channel)
🔹 Company: Luigi Lavazza S.p.A.
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual activation plans for regional food service accounts
- Managing budgets related to these initiatives and trade events
- Coordinating tradeshow activities and supporting sales teams
- Ensuring brand visibility and compliance for non-national account customers
- Collaborating with various teams and stakeholders to deliver successful activations
ASSUMPTION: This role requires a balance of strategic planning, tactical execution, and strong communication skills to effectively manage multiple priorities and stakeholders.
📋 Key Responsibilities
✅ Develop and execute annual activation plans for regional food service accounts, focusing on portfolio priorities, promotions, and visibility activations
✅ Evaluate activation ROI's, analyze, and share learnings, best practices, and competitive activities within the North American market
✅ Review and evaluate current customer marketing agreements to ensure budgetary compliance and full execution of annual terms, supporting development and execution of any new customer marketing agreements
✅ Ensure brand visibility compliance for all non-national account customers through visibility and point of sale asset creation, implementation, and on-site activation support
✅ Manage BTL activation budget (commercial and marketing spend within the FS trade marketing budget) related to non-national account customers and food service channel related trade events
✅ Support sales/main distributors in activation requests, activation materials, execution details, custom and standard visibility requests, etc.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to ensure successful execution of activations and events.
🎯 Required Qualifications
Education: Bachelor’s degree preferably in Business Management, Marketing, or related field
Experience: 3-5 years of trade marketing experience
Required Skills:
- Strong communication skills
- Strong proficiency in PPT and Excel
- Self-starter able to manage multiple priorities simultaneously
- Strong project management skills
- Ability to travel as needed up to 25% of time
Preferred Skills:
- Experience in the foodservice industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the foodservice industry and additional language proficiency could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive Medical, Vision, Dental Benefits
- 401K Package
- Employee Assistance Program
- Hybrid Work Schedule
- Ability to be barista certified
- Tuition Reimbursement
- Performance Development Plans
- Employee Discounts
- Summer Fridays (Memorial Day Weekend – Labor Day Weekend)
- Flexible business casual dress code
- Free coffee, anytime!
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Activation Associate with 3-5 years of experience in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 1895 (Over 125 years ago)
Company Description:
- Luigi Lavazza S.p.A. is an Italian multinational manufacturer and marketer of coffee products
- Operates in over 140 countries across Home, Away-from-Home, and Office sectors
- Committed to celebrating the Italian way of coffee with every cup, combining tradition, innovation, and respect
Company Specialties:
- Coffee and coffee machines
- Beverage solutions
- Out of Home and Foodservice solutions
- Office Coffee Service (OCS)
- Vending solutions
- Small appliances
Company Website: https://www.lavazza.com/en/
ASSUMPTION: Lavazza's extensive global presence and diverse product offerings provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager, Foodservice Channel
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunity to work on high-impact projects and gain exposure to various aspects of the business
- possibility to collaborate with international teams and gain global experience
ASSUMPTION: This role offers a good balance of strategic and tactical work, providing opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and vibrant culture
- Home to numerous foodservice and hospitality businesses, providing ample opportunities for networking and collaboration
- Offers a mix of urban and suburban environments, with various neighborhoods and communities to explore
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager, Foodservice Channel
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Lavazza's values
- Relevant experience and industry knowledge
Application Tips:
- Highlight relevant experience and achievements in trade marketing and event planning
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful activations or events you've managed, focusing on ROI and impact
ATS Keywords: Trade Marketing, Activation Planning, Budget Management, Event Coordination, Brand Visibility, PPT, Excel, Communication Skills, Project Management
ASSUMPTION: Applicants should focus on demonstrating their ability to manage multiple priorities, collaborate effectively, and drive successful activations and events.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Event planning and management software (e.g., Cvent, Eventbrite)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with other tools and technologies may be beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Passion for coffee and the Italian way of life
- Innovation and continuous improvement
- Respect for people, the environment, and the community
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering excellence
Self-Assessment Questions:
- Do you share Lavazza's passion for coffee and the Italian way of life?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative setting and enjoy working with diverse teams?
ASSUMPTION: Applicants should assess their alignment with Lavazza's values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing strategic planning with tactical execution
- Adapting to a dynamic and fast-paced work environment
- Ensuring brand visibility and compliance across a diverse customer base
ASSUMPTION: These challenges can be overcome with strong communication, project management, and organizational skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Event Manager, with a focus on trade marketing and activation planning
- Unlike other roles, this position requires a strong understanding of the foodservice industry and its unique dynamics
- Career progression may lead to roles such as Senior Marketing Manager, Foodservice Channel or other senior marketing positions within Lavazza
ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role and the foodservice industry.
📝 Sample Projects
- Planning and executing a successful trade event or activation, with a focus on ROI and brand visibility
- Developing and implementing a customer marketing agreement, ensuring full execution and compliance
- Managing the BTL activation budget, forecasting, and tracking actual spending throughout the year
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the foodservice channel, and how can this role address them?
- How does this role collaborate with other departments and teams within Lavazza?
- What opportunities are there for professional growth and development within this role?
- How does Lavazza support work-life balance for its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions help applicants better understand the role's context, expectations, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful activations or events you've managed, focusing on ROI and impact
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
