Marketing & Activation Coordinator
Harbor Health
Full-time
On-site
Austin, Texas, United States
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Marketing & Activation Coordinator
🔹 Company: Harbor Health
🔹 Location: Austin, Texas, United States
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Marketing & Activation Coordinator will play a key role in growing Harbor Health's brand presence and engagement strategies as the company expands its clinically driven insurance model in the Austin healthcare market. This hands-on marketing role involves developing local marketing campaigns, collaborating with sales teams, and building connections with the community to drive awareness, trust, and enrollment.
ASSUMPTION: The job description does not specify the full-time, part-time, or contract nature of this role, so this information is assumed to be unspecified.
---
📋 Key Responsibilities
✅ Help execute community multi-channel marketing campaigns
✅ Assist in crafting compelling messaging and promotional strategies
✅ Support brand-building efforts to create awareness and credibility in the Austin market
✅ Assist in planning and executing community activations, sponsorships, and local marketing efforts
✅ Build relationships with community partners to extend Harbor Health's reach
✅ Represent Harbor Health at events, ensuring a strong and welcoming presence
✅ Participate in customizing marketing materials, presentations, and digital content for sales teams and brokers
✅ Help coordinate and promote sales events, webinars, and outreach programs
✅ Gather insights from sales teams and community partners to refine marketing strategies
✅ Support member outreach initiatives to improve engagement and retention
✅ Use feedback from members and partners to enhance marketing efforts
ASSUMPTION: The job description does not provide a comprehensive list of responsibilities, so this summary covers the key duties outlined.
---
🎯 Required Qualifications
Education: Not specified
Experience: 2-4 years of medical field or marketing experience
Skills:
- Passion for marketing, storytelling, and community engagement
- Strong written and verbal communication skills
- Creative problem-solving with a willingness to learn and adapt
- Basic knowledge of social media, digital marketing, or community outreach (formal experience is a plus, but not required)
- Experience in event planning, sponsorships, or customer engagement is helpful but not necessary
- Comfort working in a fast-paced, growing organization where responsibilities may evolve
- Interest in healthcare, insurance, or mission-driven work is a plus
- Willingness to learn and collaborate with sales teams and community partners
- Adaptability and creativity in a growing organization with evolving needs
ASSUMPTION: The job description does not specify any formal education requirements, so this is assumed to be unspecified.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Without details on the salary range and benefits, it is difficult to provide a meaningful industry comparison. However, for a marketing coordinator role in the healthcare industry in Austin, Texas, the compensation is expected to be competitive and aligned with market rates for similar positions.
ASSUMPTION: The job description does not provide any information about the salary range or benefits, so these details are marked as "Not specified".
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Harbor Health is transforming healthcare in Austin through collaboration and innovation, offering a clinically driven insurance model.
Company Size: Not specified
Company Stage: The language in the job description suggests that Harbor Health is a growing, mission-driven organization, but the exact stage of the company is not provided.
ASSUMPTION: The job description does not mention the company size, so this detail is marked as "Not specified". The language used indicates that Harbor Health is a growing, mission-driven organization, but the exact stage of the company is not explicitly stated.
---
📊 Role Analysis
Career Level: This role appears to be at the mid-level, with 2-4 years of required experience in marketing or the medical field.
Reporting Structure: The job description does not mention the reporting relationship for this role.
Team Size/Composition: The job description does not provide information about the size or composition of the marketing team.
Growth Opportunities: The job description mentions that this position offers room for growth, with opportunities to take on greater responsibility as Harbor Health expands.
ASSUMPTION: The job description does not specify the reporting structure or team size/composition, so these details are marked as "Not provided". The language about growth opportunities is directly stated in the job description.
---
🌍 Location & Work Environment
Office Type: The job description indicates that this role is based in the greater Austin area, but it does not specify whether it is an in-office, hybrid, or remote position.
Geographic Context: Austin, Texas is a growing tech hub with a vibrant healthcare industry and a relatively high cost of living.
Work Schedule: The job description states that this role will require some weekend and evening commitments, but the overall work schedule is not specified.
Regional Considerations: Austin is known for its thriving startup ecosystem, diverse cultural scene, and active outdoor lifestyle, which may be appealing to some applicants.
ASSUMPTION: The job description does not explicitly state the office type or work schedule, so these details are marked as unspecified. The information about the geographic context of Austin is based on the location provided in the job listing.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and potentially other team members.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing skills, creativity, communication abilities, problem-solving aptitude, and fit with the company's mission and values.
Application Tips: Applicants should tailor their resumes to highlight relevant marketing experience, community involvement, and a passion for healthcare or mission-driven work. They should also be prepared to discuss their adaptability and willingness to learn in a fast-paced, growing organization.
ATS Keywords: Relevant keywords to include in the application may include "marketing coordinator," "community engagement," "healthcare marketing," "brand building," and "sales support."
ASSUMPTION: These insights about the typical interview process, key assessment areas, application tips, and ATS keywords are based on industry standards for similar marketing roles, unless specifically stated in the job description.
---
🛠️ Tools & Technologies
The job description does not mention any specific tools or technologies required for this role. However, common marketing tools and platforms used in this type of position may include:
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and design tools (e.g., Adobe Creative Cloud, Canva)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software
- Event planning and registration tools
ASSUMPTION: The tools and technologies listed are based on industry standards for marketing roles, as the job description does not provide any specific details.
---
👔 Cultural Fit Considerations
Company Values: The job description suggests that Harbor Health is a mission-driven, collaborative, and growth-focused organization that values innovation, community engagement, and a member-centered approach to healthcare.
Work Style: The role requires a hands-on, adaptable, and creative marketer who is comfortable working in a fast-paced, evolving environment and collaborating with sales teams and community partners.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, mission-driven organization, enjoy community outreach and storytelling, and are eager to learn and grow within a rapidly expanding company.
ASSUMPTION: The insights about the company's values and the preferred work style are inferred from the language used in the job description, but are not explicitly stated.
---
⚠️ Potential Challenges
While the job description highlights exciting growth opportunities, there are a few potential challenges that applicants should consider:
- The role involves a mix of marketing, sales support, and community engagement, which may require a versatile skill set and the ability to juggle multiple priorities.
- The position requires some weekend and evening commitments, which may impact work-life balance.
- As a growing organization, Harbor Health may have evolving needs and responsibilities, requiring adaptability and a willingness to learn.
ASSUMPTION: These potential challenges are inferred from the job description, but are not definitively stated as issues. Applicants should evaluate how these factors may align with their own preferences and capabilities.
---
📈 Similar Roles Comparison
This Marketing & Activation Coordinator role is similar to other mid-level marketing positions in the healthcare industry, such as:
- Healthcare Marketing Specialist
- Community Engagement Coordinator
- Patient Acquisition Coordinator
These roles typically involve a mix of marketing, community outreach, and sales support, with a focus on driving brand awareness, enrollment, and member engagement. The key differences may be the specific industry focus (e.g., insurance vs. provider) and the level of autonomy or growth opportunities.
ASSUMPTION: The comparison to similar roles in the healthcare marketing industry is based on standard industry knowledge, but the specific differences between this role and others are not definitively stated in the job description.
---
📝 Sample Projects
Based on the key responsibilities outlined in the job description, some sample projects a Marketing & Activation Coordinator at Harbor Health might work on include:
- Developing and executing a multi-channel marketing campaign to promote a new insurance product or community event
- Designing branded materials and presentations to support the sales team's outreach efforts
- Organizing and promoting a sponsorship or activation at a local community event to increase brand visibility
- Analyzing customer feedback and insights to refine marketing strategies and improve member engagement
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities outlined in the job description and may not represent the full scope of work for this role.
---
❓ Key Questions to Ask During Interview
1. Can you tell me more about the specific marketing initiatives and campaigns I would be responsible for leading?
2. How does the marketing team collaborate with the sales and community engagement functions at Harbor Health?
3. What are the key metrics or KPIs that this role is expected to impact, and how will my performance be evaluated?
4. What are the most pressing marketing challenges or opportunities that the company is currently facing, and how would this position contribute to addressing them?
5. What does the onboarding and training process look like for this role, and what support would I receive to be successful in this fast-paced, evolving environment?
6. Can you share examples of how the company's mission and values are reflected in the day-to-day work of the marketing team?
ASSUMPTION: These sample interview questions are based on common areas of interest for candidates evaluating a marketing coordinator role in a healthcare organization, but may need to be tailored based on the specific needs and context of Harbor Health.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Marketing & Activation Coordinator opportunity at Harbor Health, applicants should take the following steps:
1. Carefully review the job description and this enhanced analysis to fully understand the role's responsibilities, requirements, and the company context.
2. Tailor your resume and cover letter to highlight your relevant marketing experience, community engagement skills, and passion for the healthcare industry.
3. Prepare thoughtful questions to ask during the interview that demonstrate your interest in the position and alignment with the company's mission and values.
4. Research Harbor Health's current initiatives, product offerings, and market position to be able to speak knowledgeably about the company and its goals.
5. Be ready to discuss your adaptability, creativity, and willingness to learn in a fast-paced, evolving environment.
6. Optimize your application for any applicant tracking systems (ATS) by incorporating relevant keywords from the job description into your materials.
By taking these steps, applicants can position themselves as strong candidates who are well-equipped to contribute to Harbor Health's growth and mission in this exciting Marketing & Activation Coordinator role.
🔹 Job Title: Marketing & Activation Coordinator
🔹 Company: Harbor Health
🔹 Location: Austin, Texas, United States
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Marketing & Activation Coordinator will play a key role in growing Harbor Health's brand presence and engagement strategies as the company expands its clinically driven insurance model in the Austin healthcare market. This hands-on marketing role involves developing local marketing campaigns, collaborating with sales teams, and building connections with the community to drive awareness, trust, and enrollment.
ASSUMPTION: The job description does not specify the full-time, part-time, or contract nature of this role, so this information is assumed to be unspecified.
---
📋 Key Responsibilities
✅ Help execute community multi-channel marketing campaigns
✅ Assist in crafting compelling messaging and promotional strategies
✅ Support brand-building efforts to create awareness and credibility in the Austin market
✅ Assist in planning and executing community activations, sponsorships, and local marketing efforts
✅ Build relationships with community partners to extend Harbor Health's reach
✅ Represent Harbor Health at events, ensuring a strong and welcoming presence
✅ Participate in customizing marketing materials, presentations, and digital content for sales teams and brokers
✅ Help coordinate and promote sales events, webinars, and outreach programs
✅ Gather insights from sales teams and community partners to refine marketing strategies
✅ Support member outreach initiatives to improve engagement and retention
✅ Use feedback from members and partners to enhance marketing efforts
ASSUMPTION: The job description does not provide a comprehensive list of responsibilities, so this summary covers the key duties outlined.
---
🎯 Required Qualifications
Education: Not specified
Experience: 2-4 years of medical field or marketing experience
Skills:
- Passion for marketing, storytelling, and community engagement
- Strong written and verbal communication skills
- Creative problem-solving with a willingness to learn and adapt
- Basic knowledge of social media, digital marketing, or community outreach (formal experience is a plus, but not required)
- Experience in event planning, sponsorships, or customer engagement is helpful but not necessary
- Comfort working in a fast-paced, growing organization where responsibilities may evolve
- Interest in healthcare, insurance, or mission-driven work is a plus
- Willingness to learn and collaborate with sales teams and community partners
- Adaptability and creativity in a growing organization with evolving needs
ASSUMPTION: The job description does not specify any formal education requirements, so this is assumed to be unspecified.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Without details on the salary range and benefits, it is difficult to provide a meaningful industry comparison. However, for a marketing coordinator role in the healthcare industry in Austin, Texas, the compensation is expected to be competitive and aligned with market rates for similar positions.
ASSUMPTION: The job description does not provide any information about the salary range or benefits, so these details are marked as "Not specified".
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Harbor Health is transforming healthcare in Austin through collaboration and innovation, offering a clinically driven insurance model.
Company Size: Not specified
Company Stage: The language in the job description suggests that Harbor Health is a growing, mission-driven organization, but the exact stage of the company is not provided.
ASSUMPTION: The job description does not mention the company size, so this detail is marked as "Not specified". The language used indicates that Harbor Health is a growing, mission-driven organization, but the exact stage of the company is not explicitly stated.
---
📊 Role Analysis
Career Level: This role appears to be at the mid-level, with 2-4 years of required experience in marketing or the medical field.
Reporting Structure: The job description does not mention the reporting relationship for this role.
Team Size/Composition: The job description does not provide information about the size or composition of the marketing team.
Growth Opportunities: The job description mentions that this position offers room for growth, with opportunities to take on greater responsibility as Harbor Health expands.
ASSUMPTION: The job description does not specify the reporting structure or team size/composition, so these details are marked as "Not provided". The language about growth opportunities is directly stated in the job description.
---
🌍 Location & Work Environment
Office Type: The job description indicates that this role is based in the greater Austin area, but it does not specify whether it is an in-office, hybrid, or remote position.
Geographic Context: Austin, Texas is a growing tech hub with a vibrant healthcare industry and a relatively high cost of living.
Work Schedule: The job description states that this role will require some weekend and evening commitments, but the overall work schedule is not specified.
Regional Considerations: Austin is known for its thriving startup ecosystem, diverse cultural scene, and active outdoor lifestyle, which may be appealing to some applicants.
ASSUMPTION: The job description does not explicitly state the office type or work schedule, so these details are marked as unspecified. The information about the geographic context of Austin is based on the location provided in the job listing.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role is likely to include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and potentially other team members.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing skills, creativity, communication abilities, problem-solving aptitude, and fit with the company's mission and values.
Application Tips: Applicants should tailor their resumes to highlight relevant marketing experience, community involvement, and a passion for healthcare or mission-driven work. They should also be prepared to discuss their adaptability and willingness to learn in a fast-paced, growing organization.
ATS Keywords: Relevant keywords to include in the application may include "marketing coordinator," "community engagement," "healthcare marketing," "brand building," and "sales support."
ASSUMPTION: These insights about the typical interview process, key assessment areas, application tips, and ATS keywords are based on industry standards for similar marketing roles, unless specifically stated in the job description.
---
🛠️ Tools & Technologies
The job description does not mention any specific tools or technologies required for this role. However, common marketing tools and platforms used in this type of position may include:
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and design tools (e.g., Adobe Creative Cloud, Canva)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software
- Event planning and registration tools
ASSUMPTION: The tools and technologies listed are based on industry standards for marketing roles, as the job description does not provide any specific details.
---
👔 Cultural Fit Considerations
Company Values: The job description suggests that Harbor Health is a mission-driven, collaborative, and growth-focused organization that values innovation, community engagement, and a member-centered approach to healthcare.
Work Style: The role requires a hands-on, adaptable, and creative marketer who is comfortable working in a fast-paced, evolving environment and collaborating with sales teams and community partners.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, mission-driven organization, enjoy community outreach and storytelling, and are eager to learn and grow within a rapidly expanding company.
ASSUMPTION: The insights about the company's values and the preferred work style are inferred from the language used in the job description, but are not explicitly stated.
---
⚠️ Potential Challenges
While the job description highlights exciting growth opportunities, there are a few potential challenges that applicants should consider:
- The role involves a mix of marketing, sales support, and community engagement, which may require a versatile skill set and the ability to juggle multiple priorities.
- The position requires some weekend and evening commitments, which may impact work-life balance.
- As a growing organization, Harbor Health may have evolving needs and responsibilities, requiring adaptability and a willingness to learn.
ASSUMPTION: These potential challenges are inferred from the job description, but are not definitively stated as issues. Applicants should evaluate how these factors may align with their own preferences and capabilities.
---
📈 Similar Roles Comparison
This Marketing & Activation Coordinator role is similar to other mid-level marketing positions in the healthcare industry, such as:
- Healthcare Marketing Specialist
- Community Engagement Coordinator
- Patient Acquisition Coordinator
These roles typically involve a mix of marketing, community outreach, and sales support, with a focus on driving brand awareness, enrollment, and member engagement. The key differences may be the specific industry focus (e.g., insurance vs. provider) and the level of autonomy or growth opportunities.
ASSUMPTION: The comparison to similar roles in the healthcare marketing industry is based on standard industry knowledge, but the specific differences between this role and others are not definitively stated in the job description.
---
📝 Sample Projects
Based on the key responsibilities outlined in the job description, some sample projects a Marketing & Activation Coordinator at Harbor Health might work on include:
- Developing and executing a multi-channel marketing campaign to promote a new insurance product or community event
- Designing branded materials and presentations to support the sales team's outreach efforts
- Organizing and promoting a sponsorship or activation at a local community event to increase brand visibility
- Analyzing customer feedback and insights to refine marketing strategies and improve member engagement
ASSUMPTION: These sample projects are illustrative examples based on the responsibilities outlined in the job description and may not represent the full scope of work for this role.
---
❓ Key Questions to Ask During Interview
1. Can you tell me more about the specific marketing initiatives and campaigns I would be responsible for leading?
2. How does the marketing team collaborate with the sales and community engagement functions at Harbor Health?
3. What are the key metrics or KPIs that this role is expected to impact, and how will my performance be evaluated?
4. What are the most pressing marketing challenges or opportunities that the company is currently facing, and how would this position contribute to addressing them?
5. What does the onboarding and training process look like for this role, and what support would I receive to be successful in this fast-paced, evolving environment?
6. Can you share examples of how the company's mission and values are reflected in the day-to-day work of the marketing team?
ASSUMPTION: These sample interview questions are based on common areas of interest for candidates evaluating a marketing coordinator role in a healthcare organization, but may need to be tailored based on the specific needs and context of Harbor Health.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To effectively pursue this Marketing & Activation Coordinator opportunity at Harbor Health, applicants should take the following steps:
1. Carefully review the job description and this enhanced analysis to fully understand the role's responsibilities, requirements, and the company context.
2. Tailor your resume and cover letter to highlight your relevant marketing experience, community engagement skills, and passion for the healthcare industry.
3. Prepare thoughtful questions to ask during the interview that demonstrate your interest in the position and alignment with the company's mission and values.
4. Research Harbor Health's current initiatives, product offerings, and market position to be able to speak knowledgeably about the company and its goals.
5. Be ready to discuss your adaptability, creativity, and willingness to learn in a fast-paced, evolving environment.
6. Optimize your application for any applicant tracking systems (ATS) by incorporating relevant keywords from the job description into your materials.
By taking these steps, applicants can position themselves as strong candidates who are well-equipped to contribute to Harbor Health's growth and mission in this exciting Marketing & Activation Coordinator role.