Marketing Activation Lead for the Icelandic market (part time)

📌 Core Information

🔹 Job Title: Marketing Activation Lead for the Icelandic market (part time)

🔹 Company: Flügger

🔹 Location: Reykjavik, Iceland

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Activating relevant marketing channels in Iceland
• Localizing content and creative concepts from HQ in Denmark
• Providing local marketing support and coordination for sales and stores
• Working independently and representing the Icelandic market towards HQ

ASSUMPTION: This role requires a strong self-starter who can work independently and manage multiple tasks and projects.

📋 Key Responsibilities

✅ Creating content for newsletters, marketing automation, and social media

✅ Supporting stores in Iceland with marketing materials

✅ Ensuring efficient execution of product launches and campaigns

✅ Being the local editor and content creator for flugger.is

✅ Managing the loyalty program - Flügger Andelen

✅ Supporting and managing local campaign activities, events, and sponsorships

✅ Translating product descriptions, web content, campaign materials, etc. from one of the other Nordic languages (or English) to Icelandic

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant education in marketing or a related field

Experience: At least 2 years of experience within a broad spectrum of marketing activities

Required Skills:

• Excellent translation and text composing skills in Icelandic
• Strong communication skills
• Structured with high-level detail and coordinating skills
• Ability to work independently and manage multiple tasks

Preferred Skills:

• Experience with both B2B and B2C marketing
• Solid understanding of Danish, Swedish, or Norwegian

ASSUMPTION: Candidates with a strong marketing background and experience working in a similar role will be preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this position is typically between ISK 1,500,000 - 2,000,000 per year (approximately USD 10,500 - 14,000) for a part-time role. This is an estimate based on industry standards for a marketing role with 2-5 years of experience in Iceland.

Benefits:

• Opportunity to work in an international company with a strong legacy
• Chance to grow professionally and take on new challenges
• Competitive salary and benefits package

Working Hours: Approximately 25 hours per week, with the possibility of travel to Copenhagen a couple of times a year.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Flügger is a Danish manufacturer and retailer of paint with office and 6 stores in Iceland. They offer a wide range of exterior and interior paints, wood stains, fillers, wallpaper, and accessories.

Company Size: Flügger is a mid-sized company with approximately 1,700 employees globally and 614 employees in Iceland. This means there are opportunities for growth and advancement within the company.

Founded: Flügger was founded in 1890 and has a rich history in the paint industry.

Company Description:

• Flügger is an internationally listed company with a turnover of approximately DKK 2.2 billion.
• Their job is to develop, produce, market, and sell paints, wood protection, wallpaper, painter's tools, and much more in a professional quality while also helping their customers find the best solutions.
• They are not satisfied until their customers are satisfied.

Company Specialties:

• Decorative paint
• Wood stain
• Tools
• Interior Design
• Painting
• Decoration
• Wood Care
• Wood Protection
• Paint
• Strong cooperation with professional painters
• Filler
• Brushes
• Brasive materials
• Wallpaper adhesive
• Wall coverings

Company Website: http://www.flugger.com

ASSUMPTION: Flügger is a well-established company with a strong reputation in the paint industry. They value diversity in people and offer equal opportunities for all employees.

📊 Role Analysis

Career Level: This is a mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Activation Lead will report to the Head of Marketing Operations, located in Copenhagen.

Work Arrangement: This is a part-time position with approximately 25 hours per week. The role may require travel to Copenhagen a couple of times a year.

Growth Opportunities:

• Opportunity to work in an international company with a strong legacy
• Chance to grow professionally and take on new challenges
• Potential to advance to a full-time position or take on additional responsibilities

ASSUMPTION: This role offers a unique opportunity to work in an international company and gain experience in a marketing role with a focus on the Icelandic market.

🌍 Location & Work Environment

Office Type: Flügger's office in Reykjavik is a professional and collaborative work environment.

Office Location(s): Stórhöfði 44, Reykjavík, 110, Iceland

Geographic Context:

• Reykjavik is the capital and largest city of Iceland, with a population of approximately 130,000 people.
• The city is known for its vibrant cultural scene, historic sites, and natural beauty.
• Iceland is a Nordic island country in the North Atlantic Ocean, with a total population of approximately 360,000 people.

Work Schedule: The work schedule for this part-time position is flexible, with approximately 25 hours per week.

ASSUMPTION: The work environment at Flügger is collaborative and supportive, with a focus on helping employees succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Marketing experience and knowledge
• Cultural fit with the company and team
• Problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with marketing channels, content creation, and campaign management
• Demonstrate your ability to work independently and manage multiple tasks

ATS Keywords: Marketing, Content Creation, Communication, Translation, Coordination, B2B, B2C, Social Media, Event Management, Loyalty Programs, Digital Marketing, Marketing Automation, Customer Support, Detail Orientation, Creativity, Independence

ASSUMPTION: The application process for this role is competitive, and candidates with relevant marketing experience and strong communication skills will be preferred.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Translation software (e.g., Google Translate, SDL Trados)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current setup and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality and innovation
• Collaboration and teamwork
• Responsibility and sustainability

Work Style:

• Independent and self-confident
• Structured and detail-oriented
• Creative and innovative
• Strong communication skills

Self-Assessment Questions:

• Do you have excellent translation and text composing skills in Icelandic?
• Are you able to work independently and manage multiple tasks?
• Do you have a strong drive and positive mindset?

ASSUMPTION: Candidates who are a strong cultural fit with Flügger's values and work style will be preferred.

⚠️ Potential Challenges

• Working in a part-time role may limit opportunities for career advancement
• The role may require travel to Copenhagen a couple of times a year
• Working in a marketing role may require long hours and tight deadlines during campaign periods
• Iceland's remote location may present challenges for sourcing certain products or materials

ASSUMPTION: These challenges can be overcome with strong communication, planning, and time management skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the Icelandic market and part-time arrangement
• Similar roles in other Nordic countries may have different responsibilities and requirements
• Career paths in marketing can vary depending on the company's size, industry, and location

ASSUMPTION: Candidates should research similar roles in the industry to better understand the market and competition.

📝 Sample Projects

• Creating a marketing campaign for a new product launch in Iceland
• Managing a social media advertising budget and optimizing performance
• Translating and localizing a website for the Icelandic market

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for Flügger in Iceland?
• What opportunities are there for growth and advancement within the company?
• How does Flügger support work-life balance for its employees?
• What are the biggest challenges facing the marketing team in Iceland, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching Flügger's company culture and values
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.