🔹 Job Title: Marketing Activation Manager
🔹 Company: EDO
🔹 Location: Hybrid - NYC
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Hybrid (3 days in-office, 2 remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strong digital and operational background, with a focus on driving results through strategic marketing campaigns.
✅ Plan, execute, and optimize full-funnel marketing campaigns across digital platforms, driving MQL growth and pipeline impact using HubSpot, LinkedIn, Google Analytics, and custom tracking
✅ Support offline marketing activations, including in-person and virtual events, working closely with in-market Execs and Sales
✅ Manage contract partners effectively by setting clear expectations and ensuring timely deliverables
✅ Collaborate cross-functionally to align strategies and maximize impact across go-to-market (marketing, sales, client services) and product/operations teams (engineering, IT, HR)
✅ Regularly analyze performance data to guide testing, optimization, and innovation
✅ Clearly communicate campaign progress, insights, and results to senior leadership and partners
✅ Embrace curiosity and a growth mindset by experimenting with new tools and approaches
✅ Actively leverage AI and emerging marketing tech to boost campaign efficiency and effectiveness
✅ Engage with broader business context and industry trends to ensure alignment with company goals
ASSUMPTION: This role requires a proactive, detail-oriented, and strategic thinker focused on business goals, with strong communication and project management skills.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years in business-facing marketing roles across digital marketing, demand gen, or campaign activation in fast-paced ad tech, martech, media, B2B SaaS, or agency companies
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital marketing, demand generation, or campaign activation, along with proficiency in relevant marketing tools, will be best suited for this role.
Salary Range: $90,000 to $110,000 PLUS equity in a mid-stage company. Compensation will be determined based on the skills, qualifications, experience, location, and the level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits:
Working Hours: Full-time, with flexible work arrangements (3 days in-office, 2 remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-stage company and the experience level required for this role.
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
Company Specialties:
Company Website: http://www.edo.com
ASSUMPTION: EDO is a mid-sized, privately-held company specializing in advertising services, with a focus on TV outcomes measurement and data-driven marketing solutions.
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the VP of Marketing and collaborates with cross-functional teams, including marketing, sales, product, and executive leadership
Work Arrangement: Hybrid (3 days in-office, 2 remote)
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand skills, take on more responsibility, and advance within the marketing department.
Office Type: Hybrid (3 days in-office, 2 remote)
Office Location(s): 594 Broadway, Suite 803, New York, New York 10012, US; 9696 Culver Blvd, Culver City, California, US; 650 California St, San Francisco, California 94108, US
Geographic Context:
Work Schedule: Full-time, with flexible work arrangements (3 days in-office, 2 remote)
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Activation, Digital Marketing, Demand Generation, Campaign Activation, HubSpot, Google Analytics, LinkedIn Ads, ABM, Marketing Tech, Project Management, Communication, Strategic Thinking, Marketing Writing, Design Skills, UX Skills, Graphic Production, AI Tools, Curiosity, Adaptability
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, campaign management skills, and alignment with EDO's company culture during the interview process.
ASSUMPTION: Proficiency in relevant marketing tools and a willingness to embrace new technologies are essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with EDO's company values and work style will be best suited for this role.
ASSUMPTION: Applicants should be prepared to manage multiple priorities, collaborate effectively, and adapt to a dynamic work environment.
ASSUMPTION: Applicants should understand the unique focus and requirements of this role compared to similar marketing positions.
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing projects and campaigns during the interview process.
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and EDO's company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.