Marketing Activation Manager

📌 Core Information

🔹 Job Title: Marketing Activation Manager

🔹 Company: Medela

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media content and campaigns for the mom and baby market
• Collaborating with various teams to enhance digital marketing strategies
• Engaging with influencers and managing brand ambassadors
• Monitoring trends and customer feedback to improve offerings

ASSUMPTION: This role requires a strong understanding of the mom and baby market, as well as experience in social media management and digital marketing.

📋 Key Responsibilities

✅ Create and manage content tailored for consumers, including social media posts, email newsletters, video content, and other forms of digital media

✅ Manage Social Media content calendar, including posts and stories scheduling

✅ Lead and manage social media campaigns across multiple platforms

✅ Actively look, evaluate, contact, and engage influencers, micro-influencers, and brand ambassadors

✅ Plan and attend meetings and events to engage with key stakeholders and generate UGC

✅ Monitor trends and engage with the community to stay up-to-date and expand reach

✅ Together with the Key Account Manager, plan and support the development of e-commerce marketing campaigns and promotions

✅ Cooperate and coordinate activities with retailers and marketing agencies

✅ Develop and manage email marketing campaigns, including newsletters, promotional offers, and product launches

✅ Monitor customer feedbacks and reviews, conduct surveys and VoC to enhance offerings and address opportunities

✅ Collaborate with the Sales, Marketing, Finance, and Legal teams to align digital marketing strategies with overall company goals

ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work effectively with various teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management and digital marketing, with a focus on the baby care market

Required Skills:

• Proven experience in social media management and content creation
• Strong understanding of the mom and baby market
• Excellent communication and collaboration skills
• Ability to work effectively with various teams and external partners
• Fluency in English

Preferred Skills:

• Experience with email marketing and e-commerce marketing
• Knowledge of market research and customer feedback analysis
• Fluency in Polish

ASSUMPTION: Candidates with experience in the baby care market and a strong understanding of social media trends will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is approximately PLN 12,000 - 18,000 gross per month, depending on experience and qualifications. This estimate is based on industry standards for marketing roles in Warsaw.

Benefits:

• Private healthcare
• Life insurance
• Employee discounts on Medela products
• Opportunities for professional development and growth

Working Hours: Full-time, Monday to Friday, with some flexibility for events and meetings

ASSUMPTION: Medela offers competitive compensation and benefits packages for marketing roles in Warsaw.

📌 Applicant Insights

🔍 Company Context

Industry: Medela operates in the medical equipment manufacturing industry, with a focus on breast milk feeding and baby products, as well as healthcare solutions for hospitals and clinical education.

Company Size: Medela is a mid-sized company with approximately 1,300 employees worldwide, providing a supportive and collaborative work environment.

Founded: Medela was founded in 1961 by Olle Larsson and is currently led by his son, Michael Larsson, as Chairman of the Board of Directors. Thomas Golücke serves as the CEO of the company.

Company Description:

• Medela supports millions of moms, babies, patients, and healthcare professionals in more than 100 countries
• The company provides leading research-based breast milk feeding and baby products, healthcare solutions for hospitals, and clinical education
• Medela is dedicated to developing breakthrough innovations that build better health outcomes and improve the lives of moms, babies, and patients

Company Specialties:

• Breast milk feeding and baby products
• Healthcare solutions for hospitals
• Clinical education

Company Website: www.medela.com

ASSUMPTION: Medela's focus on research and innovation, as well as its global presence, makes it an attractive employer for marketing professionals seeking to make an impact in the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to advance their careers in social media management and digital marketing.

Reporting Structure: The Marketing Activation Manager will report directly to the Marketing Director and work closely with various teams, including Sales, Marketing, Finance, and Legal.

Work Arrangement: This role is on-site, with the opportunity for some flexibility in working hours for events and meetings.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional regions or product lines
• Opportunities for professional development and training

ASSUMPTION: Medela offers growth opportunities for marketing professionals looking to advance their careers in the healthcare industry.

🌍 Location & Work Environment

Office Type: Medela's Warsaw office is a modern, collaborative workspace with a supportive and inclusive work environment.

Office Location(s): Wybrzeże Gdynskie 6D, Warszawa, 01-531, PL

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million
• The city is known for its rich history, vibrant culture, and diverse economy
• Warsaw offers a high quality of life, with affordable living costs and numerous opportunities for leisure and entertainment

Work Schedule: Full-time, Monday to Friday, with some flexibility for events and meetings

ASSUMPTION: Warsaw provides a dynamic and engaging work environment for marketing professionals, with a rich cultural scene and numerous opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Director to discuss the role and assess relevant skills and experience
• Case study or presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or another senior leader to discuss career aspirations and cultural fit

Key Assessment Areas:

• Social media management and content creation skills
• Understanding of the mom and baby market
• Communication and collaboration skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management and content creation work
• Demonstrate your understanding of the mom and baby market and Medela's products and services

ATS Keywords: Social Media Management, Content Creation, E-commerce Marketing, Email Marketing, Campaign Management, Influencer Engagement, Customer Feedback Analysis, Collaboration, Digital Marketing, Community Engagement, Trend Monitoring, Stakeholder Engagement, Promotional Campaigns, Brand Management, User-Generated Content, Market Research

ASSUMPTION: Medela's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and strategic thinking.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)

ASSUMPTION: Medela provides the necessary tools and technologies for marketing professionals to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Responsibility

Work Style:

• Collaborative and supportive work environment
• Focus on continuous learning and improvement
• Opportunities for professional development and growth
• Flexible and adaptable to changing priorities and demands

Self-Assessment Questions:

• How do you stay up-to-date with social media trends and best practices in the mom and baby market?
• Can you provide an example of a successful social media campaign you have managed, and how you measured its impact?
• How do you approach working with influencers and brand ambassadors to generate user-generated content?

ASSUMPTION: Medela values candidates who are passionate about its products and services, as well as those who demonstrate strong communication and collaboration skills, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the demands of various teams and external partners
• Adapting to the unique needs and preferences of the mom and baby market

ASSUMPTION: Marketing professionals should be prepared to face the challenges of managing multiple platforms and content types, as well as the demands of various teams and external partners.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist, but with a focus on the mom and baby market and e-commerce marketing
• Medela's global presence and focus on innovation set it apart from other companies in the medical equipment manufacturing industry
• This role offers opportunities for professional development and growth within the company

ASSUMPTION: Marketing professionals should consider the unique aspects of this role and Medela's company culture when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Medela product
• Conducting market research to identify trends and opportunities in the mom and baby market
• Collaborating with influencers and brand ambassadors to generate user-generated content for Medela's social media channels

ASSUMPTION: Marketing professionals should be prepared to work on a variety of projects, from campaign development and execution to market research and collaboration with external partners.

❓ Key Questions to Ask During Interview

• How does Medela support the professional development and growth of its marketing team members?
• Can you describe the company's approach to collaboration and teamwork within the marketing department?
• How does Medela measure the success of its social media and digital marketing campaigns?
• What opportunities are there for expansion of responsibilities or career progression within the company?
• How does Medela approach work-life balance for its marketing team members?

ASSUMPTION: Marketing professionals should ask thoughtful and strategic questions during the interview process to gain a better understanding of the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your social media management and content creation work
• Follow up with the Medela HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.